Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

IAB Europe AdEx Benchmark 2022 Study

Now in its seventeenth year, The AdEx Benchmark study is the definitive guide to advertising expenditure in Europe with data […]

Vidmobs Case Study with AB-InBev on Increasing VTR and CTR Mike’s UK

  Objective Mike’s UK launched a 2022 summer campaign to promote their Hard Seltzer line and sought to understand how […]

The IAB Europe’s Guide to Attention in Digital Marketing

  This guide to attention in digital marketing has been developed by experts from IAB Europe's Brand Advertising Committee as […]

IAB Europe Industry Insider with Microsoft: The Retail Media Opportunity in Europe

Retail media is one of the hottest topics within the digital advertising industry right now. IAB Europe forecasts retail media […]

[Webinar Recording] IAB Europe’s Brand Advertising Spotlight: The In-Game Opportunity in Europe

  On the 9th May IAB Europe brought together a panel of experts from its Brand Advertising Committee to discuss […]

IAB Spain’s Social Media Research 2023

  IAB Spain has presented their '2023 Social Media Study', sponsored by Epsilon Technologies and Wuolah, and developed in collaboration […]

Unlocking the Value of Cookieless: A Brand's Guide to Leveraging Universal IDs

Preparing for the cookieless future is top of mind for all marketers. But more and more advertisers across the globe […]
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