In this webinar, we shone the spotlight on some of our trailblazing start-up members who shared some of the incredible work they are doing in local European markets.
Learn from the movers and shakers, as they unveil the cutting-edge ideas and technologies that are helping to drive the future of our industry.
The Great Debate – Trust & Transparency looked at new key areas of the digital advertising industry and how we can build Trust and Transparency into its DNA.
This year leading industry experts focused on sustainability and how we can use transparency to build trust through the supply chain, AI and how important Trust & Transparency is in this emerging area. We also looked at our annual Brand safety Poll and discussed the current state of Brand Safety.
You can watch the full event recording here and can find the individual session recordings below.
Panel 1 – Transparency into Sustainable Digital Advertising Processes
Panel 2 – Building Trust in Future Innovations
Panel 3 – Current Status of Brand Safety
IMPACT+ is a technology company that enables brands, agencies, publishers & ad tech companies to measure and reduce the carbon impact of their digital advertising.
Based on their expertise, this white paper shares best practices so that you can take steps to make your digital advertising more sustainable.
IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business practices.
In recent times, terms such as ‘sustainable’, ‘green’, ‘net-zero’, and ‘carbon-neutral’ to describe technology, services, and products in the digital advertising industry have increased in traction making it increasingly important for businesses to understand the validity of such claims.
With the rise of greenwashing practices, where false or misleading claims are made regarding environmental efforts, it is crucial for businesses to exercise due diligence when evaluating sustainability claims and when looking to choose the partners they wish to work with. Government regulators are also intensifying their focus on combating such practices, and businesses need to ensure that their decisions align with genuine sustainability goals.
The guide was written by members of IAB Europe’s Sustainability Standards Committee and offers valuable insights and practical tips to help organisations make more informed choices when looking to achieve sustainability in the digital advertising industry.
The guide will be further supported by the development of more in-depth business reports and playbooks and sustainability scorecards that will enable market participants to consider ESG factors as well as economic benefits.
Key areas covered in the guide include tips and guidance on:
Download the guide here and check out the press release here.
A big thank you to the following contributors of this guide: