In order to respond to the changes and needs of the market, while continuing to help players in the online ecosystem comply with certain requirements of the ePrivacy Directive and the General Data Protection Regulation (“GDPR”), the Transparency and Consent Framework needs to be updated on a regular basis. In particular, constant evolutions in case law as well as in guidelines of Data Protection Authorities (DPAs) place ever higher demands on market participants in terms of data protection requirements. The TCF instances have therefore drawn inspiration from them to bring some new iterations to the Framework, including some changes related to the Action Plan that was submitted to and validated by the Belgian Data Protection Authority (more information here).
These new iterations will be released as part of the Transparency & Consent Framework v2.2 in the next few weeks, and TCF participants will have until the end of Q3 2023 to make the necessary changes to their respective implementations. All iterations have been developed to avoid breaking changes to the existing v2.1 Technical Specifications and facilitate adoption in a timely manner by CMPs and Vendors.
In the run up to the launch of TCF v2.2, IAB Europe will publish background material and host a series of webinars to offer full support and guidance to CMPs, Vendors and Publishers. Registration links can be found below.
Session 1: Overview of the main differences between the TCF policy 3.5 & 4.0
Thursday 20th April| 15:00 CET – Register here
An overview of the main differences in policies between v2.1 & v2.2. This session is for all TCF stakeholders.
Speakers
Session 2: Overview of the changes to the TCF technical specifications between v2.1 & v2.2
Thursday 20th April| 16:00 CET – Register here
An overview of the changes to the TCF technical specifications between v2.1 & v2.2. This session is to help CMPs and Vendors navigate the different technical resources.
Speakers
How is user consent collected and processed in the CTV environment?
In IAB Europe's Transparency & Consent Framework (TCF) special webinar, we focused on CTV and consent to find out what solutions exist and how stakeholders can adhere to privacy and data protection regulations.
Recorded live on the 19th May 2021, the webinar began with an overview from IAB Europe's Policy & TCF team on how the TCF works in the CTV environment with best practices and legal know how.
Three recently validated CMPs for the CTV environment - Didomi, LiveRamp and OneTrust - then showcased their solutions for collecting consent in the CTV environment. They demonstrated how it works, how consent is collected (with UI example) and how consent is then passed within the ecosystem. The session also featured a Q&A session with the audience.
WATCH THE WEBINAR HERE.
Speakers:
| Filip Sedefov, Legal Director, IAB Europe |
| Tamara Nordberg, Customer & Product Marketing Manager - Didomi and Julien Djelouah, Product Manager - Didomi |
| Ruud Leenders, Head of Front-end Development, XITE and Kai Kickuth, Business Development Manager, LiveRamp |
| Ethan Sailers, Marketing Solutions Engineer, CIPP/E, CIPM - OneTrust |
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. Over the last year, vendors and CMPs have been working hard to update their tech stacks, to ensure they comply with the new technical specifications, protocols and policy documents by 15th August 2020, the switchover date for TCF v2.0.
TCF v2.0 Real-life CMP Implementations
Following on from May’s TCF v2.0 In Practice (Part 1) webinar, and June’s Part 2 webinar, our final instalment (Part 3) live streamed on 22nd July and was dedicated to publishers looking to successfully switch over to TCF v2.0 in the coming months.
TCF v2.0 Validated CMPs Sirdata, iubenda and Sourcepoint use real-life examples of TCF v2.0 implementations to show publishers how they can bring GDPR compliance in the digital advertising industry to the next level. The webinar was followed by an audience Q&A to help answer any technical and policy questions publishers may still have about TCF v2.0.
Watch the recording here.
Agenda:
Each CMP presented..
TCF v2.0 Transition
CMP v2.0 UI
TCF v2.0 Compliance
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. Over the last year, vendors and CMPs have been working hard to update their tech stacks, to ensure they comply with the new technical specifications, protocols and policy documents by 15th August 2020, the switchover date for TCF v2.0.
TCF v2.0 Real-life CMP Implementations
Following on from May's TCF v2.0 In Practice (Part 1) webinar, this webinar is dedicated to publishers looking to successfully switch over to TCF v2.0 in the coming months. TCF v2.0 Validated CMPs Ogury, Didmoni and LiveRamp use real-life examples of TCF v2.0 implementations to show publishers how they can bring GDPR compliance in the digital advertising industry to the next level. The webinar was followed by an audience Q&A to help answer any technical and policy questions publishers may still have about TCF v2.0.
Watch the recording here.
Speakers
Agenda
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. Over the last year, vendors and CMPs have been working hard to update their tech stacks, to ensure they comply with the new technical specifications, protocols and policy documents by 15th August 2020, the switchover date for TCF v2.0.
TCF v2.0 Real-life CMP Implementations
This webinar is dedicated to publishers looking to successfully switch over to TCF v2.0 in the coming months. TCF v2.0 Validated CMPs Quantcast, Conversant and OneTrust use real-life examples of TCF v2.0 implementations to show publishers how they can bring GDPR compliance in the digital advertising industry to the next level. The webinar is followed by a Q&A to help answer any technical and policy questions publishers may still have about TCF v2.0.
Watch the recording here.
Speakers
Agenda
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. TCF v2.0 continues to support the overall drive of the TCF to increase user transparency and choice, management by digital properties of consent and compliance and industry collaboration that centers on standardisation. Under TCF v2.0, not only can the user give or withhold consent, but they can also exercise their ‘right to object’ to data being processed on the basis of legitimate interests. It also enables greater transparency for the user, through more detailed and more easily understandable descriptions of the purposes of data processing.
At the end of Q1 2020, TCF v1.1 will no longer operate. This is the official deadline for all registered TCF vendors and CMPs to be signed up to and operating TCF v2.0.
In the run up to the switch over deadline, IAB Europe hosted a series of workshops to offer full support and guidance to CMPs and Vendors. The workshops started in January 2020 and ran through till the end of March. Hosted in 1 hour-long webinar formats, TCF experts went through everything that is needed to fully implement TCF v2.0. All webinars featured Q&A sessions and have been recorded.
Below you can access the slides and webinar recordings for all 10 workshops.
| Workshop Title | Workshop Synopsis | Time & Date | Webinar recording |
| Training 1: Policy Check 101 | An overview on the main differences in policies between v1.1 and v2.0 of the TCF. This session is for all TCF stakeholders. | 4pm CET
Thursday 16th January |
This workshop has now taken place. You can see the slides here watch the recording here. |
| Training 2: It’s all about the first impression. How the CMP UI should look in TCF v2.0. | An overview of the main differences in a CMP UI for v2.0 of the TCF. You can see best practice examples of what a CMP UI should look like in v2.0 plus guidance on correctly incorporating all policy additions for the best user experience. | 4pm CET
Tuesday 21st January |
This workshop has now taken place. You can see the slides here and watch the recording here. |
| Training 3: What actually happens when we switch over. A deep dive on the process for switching from TCF v1.1 to TCFv2.0 | This session will cover all questions related to the switch over including: how will the switch over work in practice? How long will TCF v1.1 consent strings be respected? And will it be a hard stop? | 4pm CET Tuesday 28th January | This workshop has now taken place. You can see the slides here and watch the recording here. |
| Training 4: Resource overview overload. Where to go for more detailed TCFv2.0 Technical Resources | An introduction to the different resources and libraries that have been built to help CMPs and Vendors navigate TCF v2.0. | 4pm CET Thursday 6th February | This workshop has now taken place. You can see the slides here and watch the recording here. |
| Training 5: Getting it right! (Part 1) . The do’s and don’ts of a CMP - technical implementation | An overview of the technical implementation for CMPs. | 4pm CET Tuesday 11th February | This workshop has now taken place. You can see the slides here and watch the recording here. |
| Training 6: Getting it right! (Part 2) The do’s and don’ts of a Vendor - technical implementation | An overview of the technical implementation for Vendors. | 4pm CET Thursday 13th February | This workshop has now taken place. You can see the slides here and watch the recording here. |
| Training 7: Vamp up your validation. An introduction to the CMP TCF v2.0 validator tool | An introduction to the CMP validation process for TCF v2.0. | 4pm CET Tuesday 25th February | This workshop has now taken place. You can see the slides here and watch the recording here. |
| Training 8: Ready for launch? The final Countdown to switch over | A summary of what is needed to be ready for the switch over to TCF v2.0. | 4pm CET Tuesday 10th March | This workshop has now taken place. You see the slides here and can watch the recording here. |
| Training 9: If you don’t ask, you don’t get. Q&A for CMPs | This will be a session for CMPs to ask any final questions to the IAB Europe team related to the switch over. | 4pm CET Thursday 19th March | This workshop has now taken place, you can watch the recording here |
| Training 10: If you don’t ask, you don’t get. Q&A for Vendors | This will be a session for Vendors to ask any final questions to the IAB Europe team related to the switch over. | 5pm CET Thursday 19th March | This workshop has now taken place, you can watch the recording here |
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