On 12th January, IAB Europe hosted an exclusive event to uncover what we can expect from the Plenary DSA session.

The event was hosted live and you can watch the event recording here. 

In this session, our panel of expert speakers including Slavina Ancheva, Parliamentary Assistant to MEP Eva Maydell at the European Parliament (EPP, Bulgaria), Benedikt Blomeyer (Director EU Policy, Allied for Startups), Tim Geenen (Managing Director, LiveRamp), and Fernando Parreira (Business Director, SAPO), moderated by MLex’s Matthew Newman, shared their insights into the DSA debate as it comes to a head.

Together with Smaato’s proprietary platform data and extensive industry research, get insights on the latest digital ad tech trends for publishers and marketers. What are the best ad formats to keep users engaged and improve your monetisation strategy? What are the pros of programmatic bidding? How can publishers and marketers maintain compliance with ever-changing privacy laws? With OTT/CTV on the rise, what are the biggest opportunities for your business? What are the trending malicious ad fraud schemes?

Get the answers in Smaato’s 2021 Digital Ad Tech Trend report, here. 

How is user consent collected and processed in the CTV environment?

In IAB Europe's Transparency & Consent Framework (TCF) special webinar, we focused on CTV and consent to find out what solutions exist and how stakeholders can adhere to privacy and data protection regulations.

Recorded live on the 19th May 2021, the webinar began with an overview from IAB Europe's Policy & TCF team on how the TCF works in the CTV environment with best practices and legal know how.

Three recently validated CMPs for the CTV environment - Didomi, LiveRamp and OneTrust - then showcased their solutions for collecting consent in the CTV environment. They demonstrated how it works, how consent is collected (with UI example) and how consent is then passed within the ecosystem. The session also featured a Q&A session with the audience.

WATCH THE WEBINAR HERE.

Speakers:

Filip Sedefov, Legal Director, IAB Europe
Tamara Nordberg, Customer & Product Marketing Manager - Didomi  and Julien Djelouah, Product Manager - Didomi
Ruud Leenders, Head of Front-end Development, XITE and Kai Kickuth, Business Development Manager, LiveRamp
Ethan Sailers, Marketing Solutions Engineer, CIPP/E, CIPM - OneTrust

 

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data protection rules applicable in the digital advertising sector. In March 2021, our Legal Committee has developed this practical GDPR Guide on legitimate interests assessments (LIAs) in collaboration with IAB UK.

This latest Guide complements our GDPR Guidance on Data Protection Impact Assessments (DPIAs).

The Guide on legitimate interests assessments (LIAs) under the GDPR is intended for companies engaged in digital advertising in the EU. It aims to provide a standardised approach to conducting an LIA that takes into account the particularities of processing and the associated risks in the industry. In particular, the Guide covers the following:

It’s important to keep in mind that while there is value to standardising this approach for the sector and this Guide can be a useful starting point, it remains critical to analyse each particular circumstance objectively and in an organisation’s own terms, on a case-by-case basis.

Accessing the guide:

If you have any questions about this work, please contact Filip Sedefov at sedefov@iabeurope.eu

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. Over the last year, vendors and CMPs have been working hard to update their tech stacks, to ensure they comply with the new technical specifications, protocols and policy documents by 15th August 2020, the switchover date for TCF v2.0.

TCF v2.0 Real-life CMP Implementations

Following on from May’s TCF v2.0 In Practice (Part 1) webinar,  and June’s Part 2 webinar, our final instalment (Part 3) live streamed on 22nd July and was dedicated to publishers looking to successfully switch over to TCF v2.0 in the coming months.

TCF v2.0 Validated CMPs Sirdata, iubenda and Sourcepoint use real-life examples of TCF v2.0 implementations to show publishers how they can bring GDPR compliance in the digital advertising industry to the next level. The webinar was followed by an audience Q&A to help answer any technical and policy questions publishers may still have about TCF v2.0.

Watch the recording here

Agenda:

Each CMP presented..

TCF v2.0 Transition

CMP v2.0 UI

TCF v2.0 Compliance

 

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. Over the last year, vendors and CMPs have been working hard to update their tech stacks, to ensure they comply with the new technical specifications, protocols and policy documents by 15th August 2020, the switchover date for TCF v2.0.

TCF v2.0 Real-life CMP Implementations

Following on from May's TCF v2.0 In Practice (Part 1) webinar, this webinar is dedicated to publishers looking to successfully switch over to TCF v2.0 in the coming months. TCF v2.0 Validated CMPs Ogury, Didmoni and LiveRamp use real-life examples of TCF v2.0 implementations to show publishers how they can bring GDPR compliance in the digital advertising industry to the next level. The webinar was followed by an audience Q&A to help answer any technical and policy questions publishers may still have about TCF v2.0.

Watch the recording here

Speakers

Agenda

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. Over the last year, vendors and CMPs have been working hard to update their tech stacks, to ensure they comply with the new technical specifications, protocols and policy documents by 15th August 2020, the switchover date for TCF v2.0.

TCF v2.0 Real-life CMP Implementations

This webinar is dedicated to publishers looking to successfully switch over to TCF v2.0 in the coming months. TCF v2.0 Validated CMPs Quantcast, Conversant and OneTrust use real-life examples of TCF v2.0 implementations to show publishers how they can bring GDPR compliance in the digital advertising industry to the next level. The webinar is followed by a Q&A to help answer any technical and policy questions publishers may still have about TCF v2.0.

Watch the recording here

Speakers

Agenda

 

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. TCF v2.0 continues to support the overall drive of the TCF to increase user transparency and choice, management by digital properties of consent and compliance and industry collaboration that centers on standardisation. Under TCF v2.0, not only can the user give or withhold consent, but they can also exercise their ‘right to object’ to data being processed on the basis of legitimate interests. It also enables greater transparency for the user, through more detailed and more easily understandable descriptions of the purposes of data processing.

Switch Over from TCF v1.1 to TCF v2.0

At the end of Q1 2020, TCF v1.1 will no longer operate. This is the official deadline for all registered TCF vendors and CMPs to be signed up to and operating TCF v2.0.

Support Workshops for CMPs and Vendors

In the run up to the switch over deadline, IAB Europe hosted a series of workshops to offer full support and guidance to CMPs and Vendors. The workshops started in January 2020 and ran through till the end of March. Hosted in 1 hour-long webinar formats, TCF experts went through everything that is needed to fully implement TCF v2.0. All webinars featured Q&A sessions and have been recorded.

Below you can access the slides and webinar recordings for all 10 workshops.

Workshop Title Workshop Synopsis Time & Date Webinar recording 
Training 1: Policy Check 101 An overview on the main differences in policies between v1.1 and v2.0 of the TCF. This session is for all TCF stakeholders. 4pm CET

Thursday 16th January

This workshop has now taken place. You can see the slides here watch the recording here.
Training 2: It’s all about the first impression. How the CMP UI should look in TCF v2.0.  An overview of the main differences in a CMP UI for v2.0 of the TCF. You can see best practice examples of what a CMP UI should look like in v2.0 plus guidance on correctly incorporating all policy additions for the best user experience. 4pm CET

Tuesday 21st January

This workshop has now taken place. You can see the slides here and watch the recording here.
Training 3: What actually happens when we switch over. A deep dive on the process for switching from TCF v1.1 to TCFv2.0 This session will cover all questions related to the switch over including: how will the switch over work in practice? How long will TCF v1.1 consent strings be respected? And will it be a hard stop? 4pm CET Tuesday 28th January This workshop has now taken place. You can see the slides here and watch the recording here.
Training 4: Resource overview overload. Where to go for more detailed TCFv2.0 Technical Resources  An introduction to the different resources and libraries that have been built to help CMPs and Vendors navigate TCF v2.0. 4pm CET Thursday 6th February This workshop has now taken place. You can see the slides here and watch the recording here.
Training 5: Getting it right! (Part 1) . The do’s and don’ts of a CMP - technical implementation  An overview of the technical implementation for CMPs. 4pm CET Tuesday 11th February This workshop has now taken place. You can see the slides here and watch the recording here.
Training 6: Getting it right! (Part 2) The do’s and don’ts of a Vendor - technical implementation An overview of the technical implementation for Vendors. 4pm CET Thursday 13th February This workshop has now taken place. You can see the slides here and watch the recording here.
Training 7: Vamp up your validation. An introduction to the CMP TCF v2.0 validator tool  An introduction to the CMP validation process for TCF v2.0. 4pm CET Tuesday 25th February This workshop has now taken place. You can see the slides here and watch the recording here.
Training 8: Ready for launch? The final Countdown to switch over A summary of what is needed to be ready for the switch over to TCF v2.0. 4pm CET Tuesday 10th March This workshop has now taken place. You see the slides here and can watch the recording here.
Training 9: If you don’t ask, you don’t get. Q&A for CMPs This will be a session for CMPs to ask any final questions to the IAB Europe team related to the switch over. 4pm CET Thursday 19th March This workshop has now taken place, you can watch the recording here
Training 10:  If you don’t ask, you don’t get. Q&A for Vendors This will be a session for Vendors to ask any final questions to the IAB Europe team related to the switch over. 5pm CET Thursday 19th March This workshop has now taken place, you can watch the recording here 

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