Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

Xaxis and IAB Europe Programmatic Audio Advertising Report

The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future of programmatic audio advertising looks […]

IAB Europe Attitudes to Digital Video Advertising 2018/19 Report

Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an […]

IAB Europe Programmatic Mobile White Paper

Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark […]

IAB Europe's Attitudes to Programmatic Advertising 2021 Report

In order to understand the status of programmatic adoption across Europe on both the buy-side and sell-side of the digital […]

CTV is for Everyone - New Research Report From Magnite

The growth of CTV and our increasingly conscious society has transformed television advertising. Audiences are seamlessly switching between broadcast AVOD […]

New BDG Report from Google - The Fast Track to Digital Marketing Maturity

According to Google's latest EMEA research with Boston Consultin Group, the digital maturity race belongs to the swift — and […]
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