O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a Associados do IAB Portugal, mas uma boa parte da informação está aqui disponível para todo o mercado.
A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.
IMPACT+ is a technology company that enables brands, agencies, publishers & ad tech companies to measure and reduce the carbon impact of their digital advertising. […]
IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem […]
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