Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

IAB Guidelines & Technical Standards For Digital Advertising Formats

  In the rapidly evolving landscape of digital advertising, it is crucial to have guidelines and standards in place to […]

Teads x Lumen Whitepaper - Unveiling the Connection: Attention & Outcomes

  Throughout 2022 and into 2023, Teads and Lumen have been dedicated to expanding the existing body of research in […]

Rakuten Advertising - How Ad Experience Can Transform Your CTV Strategy

  The global TV business is transforming and it’s thanks to the rapid growth of AVOD and FAST. In this […]

Alliance Digitale Release New Eco-Friendly Programmatic Media Buying Guide

  Aimed at advertisers, agencies and media trading teams, the Guide helps advertising professionals adopt more sustainable practices and reduce […]

IAB Europe Audio Advertising One Sheet

  This one sheet provides a handy summary of the key benefits, current challenges & types of Audio Ads. For […]

[Case Study] ID5 Enables Telefónica to Optimise Identity Strategy and Reduce CPA by 54%

ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group, enabled multinational telecommunications […]

[Webinar Recording] Discover How AI Can Revolutionise Your Marketing Strategy in Our Industry Insider with Vidmob

  In today's fragmented media landscape, it can be challenging to navigate the diverse platforms and formats required to effectively […]

Skai's The Next Big Thing: Where Generative AI's First Areas of Innovation Will Impact Marketing

Download Skai's whitepaper below to learn guidelines for successful AI integration, considering potential pitfalls which also emphasise the importance of […]

IAB Spain Presents the 2023 Ecommerce Study

IAB Spain has released its 'Ecommerce Study 2023'. This tenth edition of the study, led by the IAB Spain’s Ecommerce […]

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