The Great Debate – Trust & Transparency looked at new key areas of the digital advertising industry and how we can build Trust and Transparency into its DNA.
This year leading industry experts focused on sustainability and how we can use transparency to build trust through the supply chain, AI and how important Trust & Transparency is in this emerging area. We also looked at our annual Brand safety Poll and discussed the current state of Brand Safety.
You can watch the full event recording here and can find the individual session recordings below.
Panel 1 – Transparency into Sustainable Digital Advertising Processes
Watch the session recording here
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Panel 2 – Building Trust in Future Innovations
Watch the session recording here
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Panel 3 – Current Status of Brand Safety
Watch the session recording here
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Across September 2022 IAB Europe hosted a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising.
Our series discussed what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, LiveRamp took over!
Data collaboration, clean rooms, and retail media. These are amongst the hottest buzzwords in marketing right now, yet more than half of marketing professionals say they have never used one. Why not? Because most marketers don’t know where to start. Plus, there are still misconceptions that surround how the data is being used. In this session, Ian Fremaux, Solutions Architect and Head of International Pre-Sales at LiveRamp talked through:
This September, IAB Europe hosted a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events discussed what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Adform took over!
Historically speaking, adversity is one of the best drivers of innovation. The existential threat that third-party cookie deprecation has posed to advertising has driven the rise of scalable, first-party ID solutions. Watch this fireside chat with Phil Acton, Adform‘s General Manager, UK, and PwC UK , where, to encourage transparency and engender trust in Adform’s ID Solution, Adform invited PwC to take a look under the hood to verify their claims.
Speakers:
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Verve Group took over!
Whether it be adhesive tape or ad-tech, transparency matters. What used to be implied as clear enough for anyone to see, the principles of transparency have become more scrutinized in our sector. In this presentation, Verve Group addresses the obvious, and not-so-obvious, applications of transparency in the places where it is seen–and needed–most. What’s more, the Verve Group team provide discussions through both international and North American lenses so there is an understanding of where transparency is–and where it is needed.
Speakers:
If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely, and relevant content, then maintaining transparency is critical. To help maintain such transparency, IAB Europe’s Programmatic Trading Committee created the Supply Chain Transparency Guide.
The aim of the Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost, and inventory source. The Guide provides questions for each stakeholder category to be asked at different stages of the supply chain. First launched in 2018, the Guide is updated on a regular basis by IAB Europe’s Programmatic Trading Committee, with the last version being released in March 2021.
Access the fifth version of the interactive version of the guide here or download the PDF version here.
If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely, and relevant content, then maintaining transparency is critical. To help maintain such transparency, IAB Europe’s Programmatic Trading Committee created the Supply Chain Transparency Guide.
The aim of the Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost, and inventory source. The Guide provides questions for each stakeholder category to be asked at different stages of the supply chain. First launched in 2018, the Guide is updated on a regular basis by IAB Europe’s Programmatic Trading Committee.
Access the fourth version of the interactive version of the guide here or download the PDF version here. Read more about the release of the latest version in our blog post here.
Moderated by David Goddard, Senior Director, Business Development, EMEA, DoubleVerify & Chair of IAB Europe's Programmatic Trading Committee
Webinar overview: If you're looking for an overview of what SPO is, how it works, and how you can start or harness your SPO strategy then this webinar is for you. It’s a must-view for anyone hoping to truly understand the benefits of SPO for improving transparency, trust, and efficiency.
Featuring a panel of SPO Guide contributors the session covers the most interesting findings from the guide, addresses the technicalities of Supply Path Optimisation, and considers whether it has delivered on its promise to streamline buying via programmatic platforms. Co-authors of the Guide also take a look at the publisher's perspective, addressing Demand Path Optimisation (DPO) mechanisms, along with its key challenges and global best practices.
Access the IAB Europe Guide to SPO here
Many thanks to the expert panel:
This paper demonstrates the vast amount of work being undertaken in Europe and beyond to build and ensure a sustainable future for digital advertising and marketing. There are both similarities and differences across all of these initiatives. It includes a summary of the work being undertaken in national markets such as quality certification schemes, guidelines and best practice guides.
The paper was updated in December 2021.
If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical. To help maintain such transparency, IAB Europe’s Programmatic Trading Committee created the Supply Chain Transparency Guide.
The aim of the Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The Guide provides questions for each stakeholder category to be asked at different stages of the supply chain. First launched in 2018, the Guide is updated on a regular basis by IAB Europe's Programmatic Trading Committee.
Access the third version of the interactive version of the guide here or download the PDF version here. Read more about the release of the latest version in our blog post here.
Supply Chain Transparency Webinar
IAB Europe hosted a webinar to provide a deep dive into the Guide and how it enables industry players to gain transparency in the key areas of data, cost and inventory source. Access the webinar slides here and watch the recording here.
Europe’s greatest programmatic virtual took place on Tuesday 19th November! The Virtual Programmatic Day (VPD) brought together industry experts and thought-leaders from IAB Europe’s member companies including The BBC, Bloomberg, Integral Ad Science, Group M, Oracle, ProSiebenSat1, Teads, Adform, MediaCom, SpotX, Goldbach, Adobe and many more to explore the latest trends, drivers and barriers impacting programmatic trading in Europe.
VPD is one of the largest virtual events in the programmatic industry. All participating speakers sit on IAB Europe’s Programmatic Trading Committee, to help educate, shape and inform the industry on the latest programmatic news and developments. The event featured several panel discussions which covered the following topics:
Watch the Event!
For the first time, IAB Europe hosted the event with a live audience at Verizon Media’s studio in central London. Filmed and live streamed by Verizon’s professional film crew, you can watch the entire event on IAB Europe’s YouTube channel.
Next VPD! Stay tuned for details on our next VPD scheduled for early Q2, 2020. For more details on IAB Europe’s Programmatic Committee, please visit the committee webpage.
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