IAB Spain presents the 2nd Wave of the Digital Media Advertising Investment Study, sponsored by adjinn and Adevinta Spain and elaborated in collaboration with PwC.
This study, which IAB Spain has been carrying out annually since 2002, has as its main objective to provide the digital advertising industry with a trend report and investment figures.
Watch the webinar recording here.
IAB Europe’s Chief Economist, Daniel Knapp, led this ‘State of the Nation’ digital advertising 2023 kick-off edition.
In these uncertain times, with added economic pressure, Daniel shared his latest outlook on digital advertising and key trends for the Euro ecosystem for 2023.
The AdEx Benchmark report is the definitive guide to advertising expenditure in Europe covering 28 markets. Following on from the release of the study highlights in May, this full report details the formats and channels that contributed to digital advertising’s annual growth of 30.5 per cent in 2021, culminating in a total market value of €92bn.
Read the press release here.
Download the 2021 AdEx Full Report here
Download the AdEx 2021 Infographics below:
The AdEx Benchmark report is the definitive guide to advertising expenditure in Europe covering 28 markets. Following on from the release of the study highlights in May, this full report details the formats and channels that contributed to digital advertising’s annual growth of 6.3 percent in 2020, culminating in a market value of €69bn.
Measured against the severity of the COVID-19 outbreak and the subsequent economic deterioration, only three markets recorded a decline in investment for 2020. Even some of the largest markets like Italy, France, and The UK posted solid performances. Digital now commands more than 50% of all media ad spend in 13 out of 28 markets included in this study.
Read the press release here.
Download the 2020 AdEx Full Report here
On 25th May, at IAB Europe's flagship event Interact, Daniel Knapp, Chief Economist at IAB Europe presented the AdEx Benchmark 2020 study highlights.
The study revealed that digital advertising grew digital advertising grew 6.3% in 2020 to €69bn. The positive growth figure comes after a challenging year with the impact of COVID-19. Typically, advertising markets react strongly to an economic downturn, but this time digital advertising bucked the historic trend.
Now in its fifteenth year, The AdEx Benchmark study is the definitive guide to advertising expenditure in Europe, covering 28 markets. In 2020, a total of 7 markets experienced double-digit year-on-year growth. Turkey was the most dynamic market posting growth of 34.8% and now entering the top 10 European markets in terms of advertising spend. In 2020, only three markets experienced advertising spend decline.
Read the full press release here
Access the study highlights presentation here: IABEurope_AdexBenchmark_2020_2021
The full AdEx Benchmark 2020 Report which will provide full commentary and data across all 28 markets will be published in June 2021.
We have compiled some of the key stats on the state of social advertising spend in Europe from our annual 2019 AdEx Benchmark Report. The interactive version is below and you can download a PDF version here.
We have compiled some of the key stats on the state of video advertising in Europe from our annual 2019 AdEx Benchmark Report. The interactive version is below and you can download a PDF version here.
The AdEx Benchmark report is the definitive guide to advertising expenditure in Europe covering 28 markets. Following on from the release of the AdEx Benchmark study highlights in June, the full report details the formats and channels that contributed to digital advertising’s annual growth of 12.3% in 2019, culminating in a market value of €64.8bn. The market has more than doubled since 2013 and on average, €4bn has been added to the digital advertising market every year since 2006.
Read the full press release here.
We have compiled key stats on the state of video advertising in Europe from our annual AdEx Benchmark and Programmatic Ad Spend reports in the following simple and easy to digest infographic:
The latest IAB Europe Programmatic Ad Spend Report
Members can login at the top of the page to access the report. Non-members can register to download the report.
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