The Great Debate – Trust & Transparency looked at new key areas of the digital advertising industry and how we can build Trust and Transparency into its DNA.

This year leading industry experts focused on sustainability and how we can use transparency to build trust through the supply chain, AI and how important Trust & Transparency is in this emerging area. We also looked at our annual Brand safety Poll and discussed the current state of Brand Safety.

You can watch the full event recording here and can find the individual session recordings below.

Panel 1 – Transparency into Sustainable Digital Advertising Processes

Watch the session recording here

Moderator: 

• Nicky Spooner, Senior Director, Agency and Brand Partnerships at PubMatic EMEA, Pubmatic

Speakers: 

• Joe Wilson, VP Global Accounts, GroupM Nexus
• Luca Masiello, Senior Manager, Advertiser Partnerships, Microsoft
• Steffen Hubert, Associate Director & Sustainability Lead, ProsiebenSat.1

Panel 2 – Building Trust in Future Innovations

Watch the session recording here

Moderator: 

• Alexandra Jarry-Bourne, VP Customer Success WE, Adform

Speakers: 

• David Caragliano, Senior Manager, Government Affairs & Public Policy, Ads Content, Google
• Chloe Nicholls, Head of Adtech, IAB UK
• Cecile Blanc, Global Head of Growth, GroupM Nexus
• Nate Pinkston, Head of Growth, Retail Media, Microsoft Advertising

Panel 3 – Current Status of Brand Safety

Watch the session recording here 

Moderator: 

• Sabah Rhodes, Strategic Enterprise Account Executive, IAS

Speakers: 

• Amber Hunsaker, Senior Product Manager, Triton Digital
• Francis Stones, Head of Brand Safety and Industry Relations, Europe and Israel, TikTok
• Sarah Bakai, Head of Safety and Integrity Solutions Marketing, Meta
• Alex Thomas, Director Brand Safety & Responsible Investment, GroupM

In today's fragmented media landscape, it can be challenging to navigate the diverse platforms and formats required to effectively reach your target audience. However, AI-powered technologies offer a solution by bridging the gap between creative intuition and data-driven decision-making.

During this webinar, Jeremiah Zinger, Senior Partner Manager at VidMob, walked us through the techniques to leverage AI for marketing success. Watch and discover how AI can augment your creative decisions by translating performance ad data into actionable insights that positively impact your bottom line.

Plus it includes an exclusive fireside chat with Anthony Lamy, VP EMEA Client Partnerships at Vidmob, and Andrew Jude Rajanathan, Media & ROI Lead, EMEA at Johnson&Johnson who discuss real-world examples of how companies are harnessing the power of AI to turbocharge their creativity and drive exceptional performance.

Watch and discover:

• How to systematically unlock the anatomy of an ad thanks to AI technology to inform creative making decisions
• Why creative analytics is more than just measuring clicks
• How the impact of signal loss will make it increasingly important to develop ads with creative data

Watch the recording here 

And download the deck below.

Scibids builds customisable AI to make marketing more effective. AI is transforming whole industries and is raising expectations for global brands. It is powering the supply chains that bring goods to our doorstep and shaping the products consumers use every day.

Download “AI, Privacy and the Future of Digital Marketing,” to learn more about Scibids AI, its privacy-first approach to custom bidding algorithms, and how it solves the biggest challenges facing digital marketers today.

Ad operations experts and business leaders will benefit from learning how to future-proof media strategies for the privacy-first era.

Find out more and get the guide here.

About Scibids and Scibids AI: Scibids AI drives powerful ad decisioning and scale without the use of cookies, personal information, or other digital identifiers to drive growth and successful business outcomes. Scibids works across the digital marketing ecosystem and is enabled within the leading Demand Side Platforms, embraced by media agencies, and trusted by brands. Scibids was founded in 2016, is headquartered in Paris, and has 10 locations worldwide.