Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

MIXX Awards Europe 2020 Winning Case Studies

MIXX Awards Europe is IAB Europe’s annual digital advertising creativity competition that recognises and celebrates the best digital advertising campaigns […]

IAB Europe Guide to Brand Safety & Brand Suitability

IAB Europe has launched this Guide to share background context on brand safety in Europe, pan-European definitions for brand safety […]

Webinar Recording: Economic Trends Forum – 2019 Digital Ad Spend Trends And 2020 Outlook

Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights […]

Webinar Slides (members only): Economic Trends Forum – 2019 Digital Ad Spend Trends And 2020 Outlook

Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights […]

IAB Europe AdEx Benchmark 2019 Report

The AdEx Benchmark report is the definitive guide to advertising expenditure in Europe covering 28 markets. Following on from the […]

IAB Europe Navigator: Quality Initiatives (update December 2021)

This paper demonstrates the vast amount of work being undertaken in Europe and beyond to build and ensure a sustainable […]

IAB Europe Attitudes to Digital Video Advertising 2020 Report

The annual Attitudes to Digital Video Advertising Report is based on responses from approximately 300 stakeholders across all parts of […]

Webinar Recording: IAB Europe And Integral Ad Science: COVID-19 Impact On Consumer Sentiment And Context

Like most, the advertising industry is continuing to seek guidance on how best to navigate the unchartered waters faced due […]

IAB Europe Industry Insider with Xandr: Connected TV Challenges & Opportunities for Advertisers

Following the publication of the IAB Europe Guide to Connected TV, we are working with our members on a series […]
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