Our first Economic Trends Forum of 2021 took place on 19th January with nearly 200 people joining us live! 

Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights for our corporate members and network of National IABs.

As an exceptional year for advertising has drawn to a close, this ETF webinar looked back at 2020 and what we have learned from re-forecasting the impact of Covid-19 on the advertising market. With the pandemic still holding European societies in its grasp, it explored what to expect for 2021 in terms of digital ad market growth, and what the key underlying dynamics are.

Watch the recording here.

If you're a member and would like access to the deck, please email Helen Mussard at mussard@iabeurope.eu 

Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights for our corporate members and network of National IABs.

In this webinar on 15th July, IAB Europe’s Chief Economist Daniel Knapp provided an overview of the key digital ad trends in 2019 using data from the AdEx Benchmark Study as well as an update on May’s COVID-19 economic forecasts for 2020 and beyond.

IAB Europe will be providing a monthly update on the impact of the pandemic on our industry.

Watch the recording here.

Access the full AdEx Benchmark 2019 Report here.

Members can access the 2020 outlook slides below (note: you must be logged in).

IAB Europe's Chief Economist, Dr. Daniel Knapp, provided a deep dive into Connected TV advertising across Europe including an overview of the trends, developments, challenges and opportunities for this emerging advertising channel. The infographic below provides a snapshot of the stats presented. Members can access the event recording by logging in and scrolling to the bottom of this page.

This edition of the Forum was hosted by IAB Europe member, Xandr in London on 13th November with a virtual audience as well.

IAB Europe’s Economic Trends Forum offers market analysis and industry insights for our corporate members and network of National IABs. Every 8 weeks, a webinar or face to face event will be hosted. Free for members to attend, each forum will focus on a different industry topic with a detailed analysis of the marketplace.

The next Economic Trends Forum will focus on 2020 trends in December (exact date TBC). Watch this space or sign up to our newsletter on our homepage for more information.

For more information please contact Helen or Marie-Clare

Connected TV Infographic