DoubleVerify’s 2022 Four Fundamental Shifts in Advertising & Media report provides a detailed analysis of consumers across 18 countries, in nine regions, to help advertising and marketing professionals navigate their changing world and refine their media approach. In this report you’ll find four key takeaways:
Click here to download the full report.
From post-COVID recovery to new monetization opportunities, 2022 is a big year. Are you ready?
Smaato’s 2022 Global Digital Advertising Trends Report dives into key digital advertising trends that are driving the industry forward this year. This mix of proprietary analysis and extensive industry research bring you answers all in one place. Publishers who want to deliver powerful monetization strategies will benefit from this in-depth look at creative ways to monetize inventory. The report also shares key opportunities for Marketers and Advertisers who want to reach global audiences and combat banner blindness. Get your free copy here.
The annual Attitudes to Digital Video Advertising Report is based on responses from approximately 300 stakeholders across all parts of the ecosystem and provides insight into the growth and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and what the future holds.
Thank you to the following people who contributed to the Report:
Download the report below.
Like most, the advertising industry is continuing to seek guidance on how best to navigate the unchartered waters faced due to COVID-19. As part of a fact based COVID-19 content series, IAB Europe is working with members to provide industry and consumer insights to help stakeholders better understand and navigate 2020 and beyond. In this webinar, Integral Ad Science explored the evolving advertising landscape drawing on some of their latest research, including:
Watch the recording here