The first Economic Trends Forum of 2022 took place on 22nd February.
Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights for our corporate members and network of National IABs.
In this session, Daniel provided an outlook for the digital advertising and marketing industry in 2022. He shared his key trends and expected industry developments, including growth area predictions. There was also a Q&A session at the end of the Forum for audience members to dive a little deeper.
If you’re a member of IAB Europe and would like access to the deck, please email Lauren Wakefield at wakefield@iabeurope.eu
Digital Marketing Communications Platform DPIP was established in January 2021 by Turkish Advertisers Association(RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA). DPIP works to follow the rapid changes in digital marketing communication in line with technological developments, to ensure solution-oriented collaborations for the healthy development of this area and the establishment of a secure internet environment. The primary objectives of the platform are, to create solutions by cooperating with similar organisations abroad on brand security and prevention of fraud in advertising, to support research to fuel the data needs of the industry, and to develop the ecosystem in a sustainable and controlled manner. Besides, the work of the Global Alliance for Responsible Media (GARM), which was established by the
initiative of the World Federation of Advertisers, WFA, for the development of digital advertising, is closely followed by the Digital Marketing Communications Platform DPIP.
Studies carried out for the measurement and tangible data generation for the advertising industry, which is accepted as the driving force of trade all over the world, are of great importance for the sake of the healthy development of the industry. Despite such a requirement, the absence of any added value research carried out for the “Turkish Advertising Industry with a high growth potential” -as the sector stakeholders have consistently verbalized-, is both our major shortcoming and the most obvious reason why our industry does not have an identity based on tangible data in the public eye.
This research measures the value that advertising adds to the economy, which is one of the fundamental needs of the Advertising Industry. With the economic modeling developed by IPSOS and with the valuable contributions of Sabancı University Faculty Member Dr. Ezgi Akpınar Uysal in detailed reporting, this research has concretely revealed the impact of the advertising industry on the Turkish economy. In addition, its contribution to employment, innovation, exports and trade is also
stated.
Read this fantastic report in full here.
The latest Economic Trends Forum of 2021 took place on 30th November.
Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights for our corporate members and network of National IABs.
In this session, Daniel provided an outlook for the digital advertising and marketing industry in 2022. He shared his key trends and expected industry developments, including growth area predictions. There was also a Q&A session at the end of the Forum for audience members to ask questions.
If you’re a member and would like access to the deck, please email Lauren Wakefield at wakefield@iabeurope.eu
Our first Economic Trends Forum of 2021 took place on 19th January with nearly 200 people joining us live!
Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights for our corporate members and network of National IABs.
As an exceptional year for advertising has drawn to a close, this ETF webinar looked back at 2020 and what we have learned from re-forecasting the impact of Covid-19 on the advertising market. With the pandemic still holding European societies in its grasp, it explored what to expect for 2021 in terms of digital ad market growth, and what the key underlying dynamics are.
Watch the recording here.
If you're a member and would like access to the deck, please email Helen Mussard at mussard@iabeurope.eu
Following on from IAB Europe's recent Economic Trends Forum webinars which have been dedicated to assessing the impact COVID-19 is having on our industry and in particular digital investment, IAB Europe’s Chief Economist, Daniel Knapp provides an updated outlook for 2020 and 2021 based on the announcements of Q2 results. This webinar was recorded live with over 100 people in attendance. The webinar features an audience Q&A at the end of the session.
Watch can watch the recording here on YouTube.
Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights for our corporate members and network of National IABs.
In this webinar on 15th July, IAB Europe’s Chief Economist Daniel Knapp provided an overview of the key digital ad trends in 2019 using data from the AdEx Benchmark Study as well as an update on May’s COVID-19 economic forecasts for 2020 and beyond.
IAB Europe will be providing a monthly update on the impact of the pandemic on our industry.
Watch the recording here.
Access the full AdEx Benchmark 2019 Report here.
Members can access the 2020 outlook slides here (note: you must be logged in).
The AdEx Benchmark report is the definitive guide to advertising expenditure in Europe covering 28 markets. Following on from the release of the AdEx Benchmark study highlights in June, the full report details the formats and channels that contributed to digital advertising’s annual growth of 12.3% in 2019, culminating in a market value of €64.8bn. The market has more than doubled since 2013 and on average, €4bn has been added to the digital advertising market every year since 2006.
Read the full press release here.
IAB Europe’s Chief Economist, Dr. Daniel Knapp, provided a deep dive into the trends, developments, challenges and opportunities in digital OOH for advertising including a global and local perspective.
Members can access the event slides recording and content by logging in and scrolling to the bottom of this page.
This edition of the Forum was hosted on 25th February.
IAB Europe’s Economic Trends Forum offers market analysis and industry insights for our corporate members and network of National IABs. Every 8 weeks, a webinar or face to face event will be hosted. Free for members to attend, each forum will focus on a different industry topic with a detailed analysis of the marketplace.
IAB Europe’s Chief Economist, Dr. Daniel Knapp, provided a deep dive into the trends that will shape digital advertising in 2020 across Europe including the developments, challenges and opportunities.
Members can access the event recording and content by logging in and scrolling to the bottom of this page.
This edition of the Forum was hosted in Brussels on 11th December with a virtual audience as well.
IAB Europe’s Economic Trends Forum offers market analysis and industry insights for our corporate members and network of National IABs. Every 8 weeks, a webinar or face to face event will be hosted. Free for members to attend, each forum will focus on a different industry topic with a detailed analysis of the marketplace.
IAB Europe's Chief Economist, Dr. Daniel Knapp, provided a deep dive into Connected TV advertising across Europe including an overview of the trends, developments, challenges and opportunities for this emerging advertising channel. The infographic below provides a snapshot of the stats presented. Members can access the event recording by logging in and scrolling to the bottom of this page.
This edition of the Forum was hosted by IAB Europe member, Xandr in London on 13th November with a virtual audience as well.
IAB Europe’s Economic Trends Forum offers market analysis and industry insights for our corporate members and network of National IABs. Every 8 weeks, a webinar or face to face event will be hosted. Free for members to attend, each forum will focus on a different industry topic with a detailed analysis of the marketplace.
The next Economic Trends Forum will focus on 2020 trends in December (exact date TBC). Watch this space or sign up to our newsletter on our homepage for more information.
For more information please contact Helen or Marie-Clare
Connected TV Infographic
We have compiled key stats on the state of video advertising in Europe from our annual AdEx Benchmark and Programmatic Ad Spend reports in the following simple and easy to digest infographic:
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