Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

Adform White Paper: Ad Fraud

Ad fraud has been a persistent nuisance for ad tech and advertisers since the industry's inception. While it may paralyze […]

IAB Europe Economic Trends Forum recording & infographic – Connected TV Advertising

IAB Europe's Chief Economist, Dr. Daniel Knapp, provided a deep dive into Connected TV advertising across Europe including an overview […]

IAS Study: The Ripple Effect - Why you may be annoying your audience - and you didn't even know it

To get a sense of what consumers are saying about content and environment quality, we conducted The Ripple Effect study. This research […]

IAB Europe Infographic – Digital Audio Advertising

We have compiled key stats on the state of digital audio advertising in Europe  in the following simple and easy […]

FreeWheel Council for Premium Video and MTM Report: The State of European TV Attribution

TV is becoming increasingly data-enabled and buy- side and sell-side industry participants are gaining access to more and more viewer […]

Nielsen Insight: Are Podcasts Giving You FOMO?

Podcasts are still a relatively new addition to many media plans, and to a large extent, they’re unchartered territory for […]

IAB Europe Infographic - Human Capital in the Digital Environment

The below infographic highlights some of the key findings of the 2019 Human Capital in the Digital Environment report which […]

IAB Europe Infographic - Video Advertising in Europe

We have compiled key stats on the state of video advertising in Europe from our annual AdEx Benchmark and Programmatic […]

IAB Europe Economic Trends Forum recording - Digital Audio Advertising

Our Chief Economist, Dr. Daniel Knapp, provided a deep dive into digital audio advertising across Europe including an overview of […]

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