Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

IAB Europe Digital Advertising Effectiveness Measurement Framework

For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted […]

Case Study: MandM Direct use Microsoft Advertising audiences to get closer to customers

Leading UK fashion retailer uses audience targeting efficiencies of In-market audiences and Product Audiences through the Microsoft Advertising platform to […]

IAB Europe Supply Chain Transparency Guide

If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, […]

The Full TCF Workshop Webinar Recordings – Switchover Support From TCF V1.1 To TCF V2.0

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of […]

Virtual Programmatic Day H2 2019 - panel recordings

The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting […]

IAB Europe Economic Trends Forum Digital OOH - recording

IAB Europe’s Chief Economist, Dr. Daniel Knapp, provided a deep dive into the trends, developments, challenges and opportunities in digital […]

Virtual Programmatic Day Panel: How to Rebuild Trust in Advertising Through Transparency

Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts […]

Virtual Programmatic Day Panel: The state of the European Programmatic Advertising Market

Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts […]

Virtual Programmatic Day Panel: The Evolution of Connected TV in Europe

Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts […]
1 25 26 27 28 29 32

Assine a nossa newsletter

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Nome*
Privacy*
phone linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram