Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

Case Study: MandM Direct use Microsoft Advertising audiences to get closer to customers

Leading UK fashion retailer uses audience targeting efficiencies of In-market audiences and Product Audiences through the Microsoft Advertising platform to […]

IAB Europe Supply Chain Transparency Guide

If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, […]

The Full TCF Workshop Webinar Recordings – Switchover Support From TCF V1.1 To TCF V2.0

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of […]

Virtual Programmatic Day H2 2019 - panel recordings

The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting […]

IAB Europe Economic Trends Forum Digital OOH - recording

IAB Europe’s Chief Economist, Dr. Daniel Knapp, provided a deep dive into the trends, developments, challenges and opportunities in digital […]

Virtual Programmatic Day Panel: How to Rebuild Trust in Advertising Through Transparency

Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts […]

Virtual Programmatic Day Panel: The state of the European Programmatic Advertising Market

Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts […]

Virtual Programmatic Day Panel: The Evolution of Connected TV in Europe

Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts […]

Virtual Programmatic Day Panel: Programmatic Advertising in a Post Cookie Era

Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts […]
1 25 26 27 28 29 32

Assine a nossa newsletter

"*" indicates required fields

Nome*
Privacy*
This field is for validation purposes and should be left unchanged.
phone linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram