20th & 21st September | – Register here
DMEXCO is a meeting place and community for all key decision-makers from digital business, marketing and innovation. This year, DMEXCO will take place in Cologne on September 20 & 21, 2023 at the Koelnmesse exhibition grounds. Experience networking, exchange and business!
Be there when DMEXCO, Europe's leading digital marketing and tech event, opens its doors and experiences networking, exchange, and business! Meet industry leaders, get inspired by exciting keynotes and show your best dance moves at the DMEXCO booth parties. We are looking forward to seeing you!
To find out more click here
Thursday 27th April | – Register here
From Connected TV to streaming apps on mobile devices, the TV industry is thinking about how to manage and deliver Video Everywhere, across every channel. Join IAB Tech Lab in London on April 27th for their second event of the Advanced TV: Binge Series. They’ll focus on topics such as modernising standards like OpenRTB to support new video use cases like Ad Pods and Ad Break Management, Server Side Ad Insertion (SSAI), and viewability across ALL screens.
The ‘Binge’ Series of events will bring experts from the TV, digital video, and measurement industries to showcase and debate the current solutions in use and the technologies that promise the future of television interoperability.
They will discuss TV across different delivery channels like AVOD, FAST, MVPD, Addressable Linear, and Broadcast over CTV and other devices, and discuss how buyers can streamline interoperability and reconciliation across all of these.
Attendees can expect candid and contentious debates on technologies like universal ad ids, reconciliation across screens, and facilitate ways for any advertiser buying video to get the best performance form across their video ad portfolio. It aims to communicate the vision for universal and interoperable buying and selling of Video Everywhere. This event series is in-person, only.
We can also share with you code ‘ IABEUROPE249’ to get a discount on your tickets.
For more information on Video Everywhere: Binge Series – London click the link and to buy your ticket here
Wednesday 1st March | 11:00 CET – Register here
Following the survey produced by IAB Europe "State of Readiness - Sustainability in Digital Advertising", which analysed how our industry is facing sustainability and what measures are adopted by individual companies, IAB Italia has decided to organise a webinar to present the state of the art of sustainability in the digital advertising industry in Italy.
Together with IAB Europe, PubMatic and Teads, we will talk about how companies in our country are moving on the issue of sustainability, analysing tools and methods adopted through case histories and best practices.
Meet our Speakers:
Tuesday 6th December 16:00 CET - Register Here
IAB Europe in collaboration with Google is offering two technical webinars to get a deeper understanding of how the API proposals of the Privacy Sandbox are going to work.
These two sessions will focus on the advertising APIs (Attribution Reporting, Topics and FLEDGE) that are being tested in Chrome right now and are an ideal starting point for those who are interested in joining the testing. They will also offer a great opportunity to provide immediate feedback to Chrome while those APIs are still in an early stage of the development process.
Even if you are not looking to test yourself, these webinars will provide a deeper understanding of how the new technologies are supposed to work.
Register here to secure your free place.
Thursday 15th December 16:00 CET – Register Here
IAB Europe in collaboration with Google is offering two technical webinars to get a deeper understanding of how the API proposals of the Privacy Sandbox are going to work.
These two sessions will focus on the advertising APIs (Attribution Reporting, Topics and FLEDGE) that are being tested in Chrome right now and are an ideal starting point for those who are interested in joining the testing. They will also offer a great opportunity to provide immediate feedback to Chrome while those APIs are still in an early stage of the development process.
Even if you are not looking to test yourself, these webinars will provide a deeper understanding of how the new technologies are supposed to work.
Register here to secure your free place.
Wednesday 30th November | 15:00 CET – Register Here
Join IAB Europe for our Transparency & Consent Framework (TCF) special webinars focused on CTV and consent to find out what solutions exist and how stakeholders can adhere to privacy and data protection regulations. Over two sessions on 29th & 30th November, we will be discussing best practices for the industry for CTV and consent.
Ninon Vagner IAB Europes Privacy and Compliance Manager
Ninon supports the privacy-oriented work of the Legal and Policy Committees, TCF Working Groups, and takes part in overseeing the TCF compliance programme. She has previously worked at Leboncoin Group in Paris, responsible for ePrivacy & GDPR legal compliance for all of the company's advertising operations and managing compliance for new business acquisitions, and at Sirdata, on GDPR compliance where she took part in developing a commercial Consent Management Platform. Prior to Sirdata, she worked as consultant for an advisory firm in strategy, crisis communications & public affairs.
Jeff Wheeler Head of Product for North America Didomi
I've been working in the privacy space for almost 8 years. I've built multiple privacy solutions across multiple organisations servicing fortune 500 companies with solutions that range from GDPR and US state regulations to the former e-privacy directive and Self Regulation tools in the United States. I currently work for Didomi as we expand our operations into the North American market solving complex consent and preference issues.
Jan Winkler, Founder and CEO of Consentmanager
Jan Winkler is the founder and CEO of consentmanager, a leading GDPR consent solution (“cookie banner”). He worked in the Adtech industry for over 15 years for companies like AdTiger or AdSpirit.
Register here to secure your free place.
What does the Retail Media opportunity in Europe look like? In this webinar, IAB Europe and Xandr unveil the results of a new industry survey that outlines buyers’ views and use of Retail Media. The insights followed by a panel discussion showcase the opportunity of partnering with retailers and how retail media can be used to enhance digital advertising.
Watch the recording here.
Speakers:
Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes, IAB Europe
Miriam Thome, Senior Director Marketplace Development, Xandr
Nate Pinkston, Head of Account Management & Customer Success, PromoteIQ (Microsoft)
Alice Hawcroft Anson, Digital Media Director, Nectar 360
27th October, 16.00 CET - Register now to secure your space.
What does the Retail Media opportunity in Europe look like? In this webinar, IAB Europe and Xandr will unveil the results of a new industry survey that outlines buyers’ views and use of Retail Media. The insights will showcase the opportunity of partnering with retailers and how retail media can be used to enhance digital advertising.
Speakers:
Miriam Thome, Senior Director Marketplace Development, Xandr
Nate Pinkston, Head of Account Management & Customer Success, PromoteIQ (Microsoft)
Alice Hawcroft Anson, Digital Media Director, Nectar 360
19th October | 15:00 CET | Virtual | Register now
Retail Media ad spend in Europe has already exceeded €8bn—and even with a possible recession looming, it looks set to continue growing as marketers increasingly turn their attention to ad formats that can be tied back to the bottom line.
But, despite its obvious appeal for brands and agencies advertising on retail media, new challenges are emerging. Remaining profitable is harder than ever as increasing competition pushes up ad costs. And as new ad formats emerge and other European retailers start to ramp up their own offerings, there is added complexity in deciding how and where to spend budgets most effectively.
The next wave of retail media is upon us and 2023 will require new strategies to what has gone before. Are you ready?
Join Skai's webinar on 19th October at 2 p.m. BST | 3 p.m. CET, as they discuss the state of Retail Media in Europe alongside IAB Europe, HP, and Wavemaker.
Speakers:
27th September| 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Google is taking over!
Google will first present the results of their latest consumer research with over 20,000 Europeans on the consequences of good and bad privacy experiences online, and then share the company's approach to balance consumer privacy, users control over data and effective marketing.
Speakers:
Maxwell Minckler, Senior Marketing Research & Insights Manager, Ads, Market Insights, EMEA
Max has 11+ years of experience driving B2B and B2C research programs that translate information into business impact on local, regional, and global levels. Before joining Google EMEA as Senior Ads Insights Manager, Max served as Google's Brand & Reputation research lead for Asia Pacific, and built data-led insights functions for technology and media companies across North America.
Sebastian Grantz, EMEA Industry Relations Privacy Manager
Sebastian has 15+ years of experience in digital marketing, sales and digital transformation in EMEA. He is the Privacy Lead for Google's team that manages the relationship with industry bodies in EMEA. Before joining the Industry Relations team, Sebastian spent multiple years in Google's sales organisation and served as the Ads Privacy Lead for Central Europe.
29th September | 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, LiveRamp is taking over!
Data collaboration, clean rooms, and retail media. These are amongst the hottest buzzwords in marketing right now, yet more than half of marketing professionals say they have never used one. Why not? Because most marketers don’t know where to start. Plus, there are still misconceptions that surround how the data is being used.
In this session, Ian Fremaux, Solutions Architect and Head of International Pre-Sales at LiveRamp talks through:
Collaboration data 101, the foundation of this practice through the evolution of where we are now
The steps those within the advertising ecosystem should take to build relationships based on transparency and trust to connect and allow for effective collaboration
How brands are successfully executing these strategies right now
Speaker: Ian Fremaux, Solutions Architect & Head International Pre-Sales at Liveramp
Ian is a seasoned expert in marketing technology and has worked across engineering and solutions architecture for over 20 years. He is currently Solutions Architect and Head International Pre-Sales at LiveRamp, having joined initially as part of the product team who launched its privacy-first data collaboration platform, Safe Haven, first adopted by Carrefour in France. Ian now consults with new clients to onboard LiveRamp, providing technical expertise on the products and services available across different international markets.
13th September 2022 | 11:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Meta is taking over!
In this session, Meta's policy experts will be sharing an update on how Meta is supporting teens, parents and caregivers, as well as the efforts to protect the wellbeing and safety of youth on their platforms like Facebook and Instagram.
Speaker: Tara Hopkins, Public Policy Director, EMEA for Instagram
Register here, for this live, free event.
3rd October | 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Adform is taking over!
Historically speaking, adversity is one of the best drivers of innovation. The existential threat that third-party cookie deprecation has posed to advertising has driven the rise of scalable, first-party ID solutions. Join us for a fireside chat with Phil Acton, Adform's General Manager, UK, and PwC UK , where, to encourage transparency and engender trust in Adform’s ID Solution, we invited PwC to take a look under the hood to verify our claims.
Speakers:
Adam started PwC’s media measurement team together with Sam Tomlinson in 2008 and currently leads PwC's audience measurement and reporting team in London. He supports a variety of media owners and ad tech businesses with their multi-platform audience reporting, as well as verifying their audience data segments. He also reviews the processes and controls underpinning their technology platforms, focussing on areas such as efficiency, transparency and accuracy of reporting. His clients have included the BBC, Channel 4, Financial Times, News UK, and Wall St Journal.
Adam is at the forefront of PwC’s continued drive to innovate around audience measurement and reporting, including exploring measures of impact and engagement.
Phil Acton is Country Manager, UK at Adform, where he is responsible for further expanding Adform’s innovative vision of Efficient Modern Marketing through their integrated advertising platform Adform FLOW . Drawing on his expertise in strategy, sales, new business development and account management, Phil head’s up the UK team in line with Adform’s ‘forward together’ philosophy. Acton focuses on cultivating and developing new and existing client relationships, as well as building on partnerships with brands, media and creative agencies.
Acton’s 20+ years of experience in the industry include seven years at Adobe, as well as working for small start-up agencies and large global holding groups. In that time he has consulted with some of the worlds’ largest brands to help solve their business challenges, and has a wealth of experience in channels such Paid Advertising, Data Management, Identity and Supply Path Optimisation.
Register here, it is totally free!
27th October 2022 | 10am-6pm BST
The digital and free Douglas Retail Media Summit “INTO THE DATA – UNLOCK THE POWER OF RETAIL MEDIA IN A COOKIELESS WORLD” will provide information on the opportunities of retail data-based advertising, its relevance against the backdrop of the cookie die-off, and the Douglas Marketing Solutions portfolio available in Europe.
The focus will be on information, inspiration and interaction. Experts from the retail media scene and agencies, technology and industry will appear as keynote speakers or in panel discussions.
In addition, practice-oriented master classes with concrete application examples ensure that direct added value is created for the participants.
14th September 2022 | 12:00 CET | Register Now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, OneTrust is taking over!
It’s hard to increase brand loyalty without offering consumers a clear view of why you need their data and how that data will be used. Data collection is essential to offering consumers a robust personalised shopping experience — yet without clear language and value exchange, consumers are often hesitant to share. As consumers become more educated on data collection, join us to learn how you can prioritise data transparency and share openly with consumers in order to build trust, gain loyalty and improve ROI.
Join this session to:
Speaker: Bally Lotay, Senior Solutions Engineer
Bally Lotay serves as a Senior Solutions Engineer at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the centre of their operations and culture. In his role, Bally supports the OneTrust Consent & Preference Management where he advises companies on how to drive engaging user experiences while building trust and demonstrate regulatory compliance.
28th September 2022 | 12:00 CET | Register Now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Verve Group is taking over!
Whether it be adhesive tape or ad-tech, transparency matters. What used to be implied as clear enough for anyone to see, the principles of transparency have become more scrutinized in our sector. In this presentation, Verve Group will address the obvious, and not-so-obvious, applications of transparency in the places where it is seen--and needed--most. What's more, the Verve Group team will provide discussions through both international and North American lenses so there is an understanding of where transparency is--and where it is needed.
Speakers:
Alan Ngai, Director of Product Management, Verve Group
Alan has over 11 years of AdTech experience, specialising in building and nurturing ad tech platforms to fulfil end customer requirements for a sustainable internet. He’s specialised in delivering DSPs, Audience Data, AdServers, AdExchanges & SSPs. Most recently he’s Director of Product for Verve Group’s leading the growth and development of it’s supply side business.
Alexei Moltchan, Director of Product Management, Verve Group
Alexei Moltchan is responsible for Verve Group’s DSP, where he leads the strategy and the team. He brings numerous years of experience in product management and adtech spanning across supply, demand, data and identity. Previously, lead the product for LiveIntent’s Publisher Identity and Attribution products, where he built and scaled the identity resolution capabilities for the Prebid ecosystem. He also brought to market the core product for the Publisher Ad Server and Programmatic Platform at Adform before that.
Join us on 28th September at 12:00 CET for this live, free event.
Register here.
21st and 22nd March 2023 | Hamburg
The largest conference tackling the future of Digital Advertising.
Programmatic Advertising is the operating system that enables today's modern digital marketing strategies and unifies management and measurement for all marketing channels. Marketing automation and marketing AI are the trends that will allow us to control the complexities of the new marketing world in the future and open up new opportunities for successful advertisers.
At d3con, you will have the chance to meet leading experts in Programmatic Advertising from all relevant backgrounds: advertisers, agencies, publishers and innovative technology and platform providers.
d3con 2023 will run over two days, with the Advertisers Day taking place on March 21st, offering an agenda exclusively devoted to answering advertisers' questions.
On March 22nd, d3con will host the d3con Conference with an agenda open to advertisers, agencies, publishers, technology and platform providers, and all others alike.
IAB Europe will bring together a panel of experts to discuss the future of digital ad campaign measurement in light of fundamental changes in the industry, including the deprecation of the third-party cookie and restrictions on iOS mobile devices. The panel will look to explore how measurement can continue to operate in a privacy preserving environment, focusing particularly on the performance of omnichannel campaigns.
Speakers:
Jorg Vogelsang, Advisor and Founder, 101 con
Nick Welch, Head of Programmatic EMEA, Integral Ad ScienceRegister here for a € 50 discount on your ticket!
25th October | 12:00 CET – Register here
The Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV).
Agenda
12:00 - 12:05 - Welcome & Introduction
12:05 - 12:25 - Fireside Chat - The CTV Landscape
12:25 - 12:55 - Panel Discussion with Audience Q&A - What Can We Expect from CTV in 2023
We are now entering a new Advanced TV universe characterised by new digital-like capabilities offered by the TV ecosystem. The rise of connected devices exacerbates the fusion of formerly distinct media, distribution and business models by bringing digitally native video to the big screen in the living room. How will these advances shape the CTV ecosystem over the next 12-18 months?
Will Jones, VP Partnerships, MediaMath will moderate this session and will be joined by:
12:55 - 13:25 - Panel Discussion with Audience Q&A - Programmatic CTV in Europe
There has been great interest from broadcasters and buyers alike in finding new ways to enable more programmatic execution of advanced TV. The panel will discuss the current capability of programmatic and CTV, share best practices, and discuss how this unique ecosystem will continue to evolve in Europe.
Sarah Botherway, Director, Partner Development, Index Exchange will moderate this session and will be joined by:
Nilesh Dhawale, Director of Product, CTV, Verve Group
13:25 - 13:35 - Keynote: Latest Measurement Standards and Initiatives for CTV
13:35 - 14:00 - Panel Discussion with Audience Q&A - Consent and CTV
Paul Gubbins, VP, CTV Strategy, Publica will moderate this panel and will be joined by:
If you are interested in sponsorship opportunities at this event, please contact Lauren Wakefield – wakefield@iabeurope.eu or Marie-Clare Puffett – puffett@iabeurope.eu
Speakers
9th November | 14:15 CET
The Virtual Programmatic Day (VPD) brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.
If you would like to join this free virtual event register here!
Agenda (CET)
14:15 - 14:20 - Welcome & Introduction
14:20 - 14:40 - Keynote: The European Programmatic Advertising Landscape & Attitudes Towards Programmatic Advertising
14:40 - 15:10 - Panel Discussion with Audience Q&A: The European Programmatic Advertising Landscape
Following an overview of the key trends, drivers and challenges, this panel will dive into the latest on the Programmatic Advertising landscape in Europe. The panel will discuss how the industry is coming together to overcome the key barriers to investment and what the key opportunities are.
This panel will be moderated by Nick Welch, Head of Programmatic, EMEA, IAS & Chair of IAB Europe's Programmatic Trading Committee who will be joined by:
15:10 - 15:40 - Panel Discussion with Audience Q&A: Programmatic Without Cookies
This panel will dive into different stakeholders' views on programmatic outcomes and the challenges faced with going into a cookieless world. It will discuss the metrics that are being worked towards and how else we can educate on different metrics in our industry.
This panel will be moderated by Travis Clinger, SVP, Addressability and Ecosystem, LiveRamp, who will be joined by:
15:40 - 16:10 - Panel Discussion with Audience Q&A: Diversity & Inclusion: How can we help each other be more diverse and progress the conversation
This panel will address how we can demand and drive more diversity and inclusion in the European digital advertising industry. It will dive into how are we doing today and what can we do to support each other to continue to improve.
This panel will be moderated by Maya Tank, Client Partner, DoubleVerify who will be joined by:
16:10 - 16:40 - Panel Discussion with Audience Q&A - Tackling 2023 - The Big Themes Coming Up
This panel will explore the big industry trends we need to be familiar with and the themes that we should be focusing on as we enter 2023 and beyond.
This panel will be moderated by Andrew Hayward-Wright, Group Commercial Director Strategic Partnerships, SeenThis and Programmatic & Sustainability Advisor, IAB Europe who will be joined by:
16:40 - 16:45 - Thanks & Close
If you are interested in sponsorship opportunities for this event, please contact Lauren Wakefield - wakefield@iabeurope.eu or Marie-Clare Puffett - puffett@iabeurope.eu
Speakers
Thursday 15th September | 12:00 CET | Virtual | Register now
This September, IAB Europe will be hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In our headline event, The Great Debate, we will address best practices, and current initiatives to drive trust and transparency in our industry. Through a series of keynote presentations and panel discussions, industry experts will share their views on what’s being done and what else needs to be done to drive trust and transparency in digital advertising today.
Agenda
12:05 - Keynote: IAB Europe’s Pan-European Buyer’s Quality Survey Results
Speaker: Tim Elkington, Chief Digital Officer, IAB UK
12:20 - Panel Discussion with audience Q&A: IAB Europe’s Pan-European Buyer’s Quality Survey results
IAB Europe’s survey found that buyers are willing to pay more for premium, high quality and trusted inventory and that the majority prefer to spend their advertising budget with suppliers that adhere to industry standards in the area of quality. National IABs will discuss what this means for national quality standards within their markets and across Europe.
Moderator: Reyes Justribó, Director, IAB Spain
Speakers:
12:55 - Panel Discussion with audience Q&A: Tackling Disinformation in the Digital Advertising Industry
This panel will look into what disinformation is, how it has grown, and what can be done by the industry to curb the spread. The focus will be on ad placement, the Code of Practice on Disinformation and the simple things that can be done by the industry to help tackle it.
Moderator: David Goddard, VP Business Development, DoubleVerify
Speakers:
13:25 - Introductory presentation: Supply Chain Transparency & Sustainability
Speaker: Daniel Knapp, Chief Economist, IAB Europe
13:40 - Panel Discussion with audience Q&A: Supply Chain Transparency & Sustainability
If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical and ensuring approaches are sustainable is key. This panel will discuss the latest initiatives to help maintain transparency and will dive into how we can ensure sustainability in the supply chain.
Moderator: Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic
Speakers:
14:15 - New Standards
Presentation by IAB Europe’s Technical Director, Alexandre Nderagakura, on latest/new standards to drive trust and transparency in our industry
14:30 - Thanks and close
Meet the Speakers
Tim Elkington, Chief Digital Officer, IAB UK
Reyes Justribó, Director, IAB Spain
Simon Harris, DPG Media
Tanya Priyank, Director of International Growth, ShowHeroes Group
David Goddard, VP Business Development, DoubleVerify
Chris Kleinschmidt, Head of Platform Sales, Samsung Ads
Clare Ritchie, Head of Programmatic, Mediacom
Justin Adler-Swanberg, Director, Marketplace Quality, MediaMath
Ines Talavera, Public Policy Officer, IAB Europe
Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic
Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk
Matt Barash, SVP Americas + Global Supply, Index Exchange
Laura Wade, Head of Sustainability, Essence
Phil Acton, UK Country Manager, Adform
Alexandre Nderagakura, IAB Europe’s Technical Director
IAB Europe will be at DMEXCO 2022 on 21st and 22nd September 2022.
Join us on the 22nd of September from 12:00-12:30 pm in Hall 8 for our Master Class, Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers. Hear the latest insights on the development of programmatic in Europe. The annual industry benchmark survey, Attitudes to Programmatic, will reveal the latest buy-side and sell-side drivers, barriers and strategies. The key findings will then be discussed by a panel of industry leaders.
For more information visit the DMEXCO website here.
Speakers:
Lindsay Wiles is Head of Platforms EMEA at Yahoo where her role is to drive commercial, product and operational alignment in the region and to develop Ad Technology and Data strategies with clients and advertising agencies.
Her background is predominantly in running UK and EMEA Commercial Sales Teams on the media owner side, across digital and mobile networks, portals, broadcast and print, with a three-year spell at Group M, the Media Buying and Technology division of the world’s largest advertising media company. leading a Consultancy Team delivering a specialist disclosed programmatic model in the UK.
She has also been a member of the Chartered institute of Marketing for the last 20 years, achieving Fellowship status in 2019.
Oscar Bravo GmbH is a wholly owned subsidiary of Deutsche Lufthansa AG focused on delivering innovative solutions within the field of digital marketing for Lufthansa Group airlines.
Timo is a passionate and curious digital marketer with years of experience in Telco & Travel. He builds up future critical digital marketing skills for the Lufthansa Group to drive sustainable business growth through creativity, data, technology & people. Specialized in Programmatic Advertising I develop strategic marketing concepts, implement, and optimise them.
As Rakuten Advertising’s Senior Vice President, Media Network, James Collins works with a global team that is responsible for developing Rakuten Advertising's media offering bringing together Rakuten’s unique audiences and maximising the value that Agencies and Brands can achieve by reaching them.
James has championed the use of data in the digital sector over the last decade. Focusing on delivering actionable insights from advertisers’ marketing data, he is passionate about empowering businesses to use data to better understand their customers, make more effective marketing decisions, and ultimately improve the customer experience.
IAB Europe will be at DMEXCO 2022 on 21st and 22nd September 2022. We will be hosting a panel on Sustainability with our Programmatic Advisor, Andrew Hayward-Wright - you don't want to miss it!
Join us on the Media Stage (Hall 8) on 21st September at 2:30-2:50 pm for The Time to Act is Now: How Can We Address Sustainability in Digital Advertising?
Did you know that the digital advertising industry is accountable for 2% of carbon emissions? But what are we doing as an industry to play our part and help tackle this? In this keynote, we will dive into what sustainability is and why it matters to our industry today. We will explore the possible ways that we can approach the growing crisis and look at what can be done as an industry to help ensure a sustainable future for our planet.
Andrew Hayward-Wright, Programmatic Advisor at IAB Europe and Partnerships Director at SeenThis
With 10 years of experience in digital advertising across sales, operations and strategy, Andrew is leading the development of partnerships with ad tech and publishers at SeenThis focused on embedding new streaming technology within clients to improve their digital advertising performance. He also advises IAB Europe on programmatic developments in the market Co-chairing the third-party cookie taskforce and maintaining involvement in industry workflows such as Rearc and W3C. Prior to this, he led The Guardian’s programmatic solutions team. Andrew brings a passion for change and is a staunch advocate for publishers and advertisers taking ownership of their setup and delivery of programmatic executions in the market. He has been responsible for delivering core technical integrations ranging from business intelligence platforms to user-centric ssp business strategy.
See more of Andrew on LinkedIn.
For more information visit the DMEXCO website here.
8th September 2022 | 6 p.m. BST | Amazonico Restaurant, London
UK retail media has been dominated by Amazon. And with ad spend expected to reach £2.4 billion by 2024, the behemoth’s influence will only continue to grow.
But for brands advertising on the platform, new challenges are emerging. Remaining profitable is harder than ever as increasing competition pushes up ad costs. And as retailers like John Lewis, Tesco and Boots start to ramp up their own offerings, there is the added complexity of deciding how and where to spend budgets most effectively.
The next wave of retail media is upon us and it looks very different to what has gone before. New strategies, data sources, measurement techniques and expertise within your team are going to be essential. Are you ready?
Join Skai™, the omnichannel marketing platform managing millions of pounds of retail media ad spend for some of the world’s leading brands, alongside Amazon Ads for an exclusive, roundtable discussion on September 8th from 6 p.m. BST at London’s aptly named Amazonico restaurant.
Menu for discussion:
Please note that due to limited space, we are restricting registrations to one person per company.
10th August 2022 | 5 pm CET
74% of consumers begin their product searches on Amazon, which is just one of the many reasons marketers have started to embrace Amazon DSP. Demand Side Platforms have been around for over a decade, yet the relatively young Amazon DSP was the second-most used DSP in 2021, ahead of programmatic advertising household names. Whether you are selling your products directly on Amazon or not, this opportunity is not one to be missed. So, how can you get started and capitalize on this today?
Join Skai™ and Amazon for an intimate fireside chat on August 10 at 5 pm CET to discuss the key benefits of Amazon DSP via Skai™. We will cover topics such as:
Join us for a discussion you won’t want to miss.
Check out the expert speakers and register here!
27th September | 16:00 CET - Register here!
Join us as TikTok hosts a panel discussion with thought leaders from across the industry to discuss their thoughts on the past, present, and future of commerce, and the opportunities this presents for marketers.
Speakers:
Dr Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and a partner at Ecuiti, a data science firm.
Aoife Dowling leads Agency & Tech Partnerships for Shopify in the EMEA region, leading a team that seeks to drive growth through partner channels and expand into new markets. Prior to Shopify Aoife spent six years at WPP where she was most recently Director of Strategic Partnerships & Business Development.
Nilam Atodaria is the Global Product Director at INCA, GroupM’s brand-safe influencer marketing solution. She is responsible for exploring upcoming trends and opportunities, not only to define INCA’s unique product suite, but also to help shape the future capabilities of influencer marketing more generally. Nilam’s knowledge and expertise is underpinned by her extensive background in the industry, having spent over 7 years in influencer marketing. She has an excellent track record of supporting business growth and scale internationally and is passionate about delivering new product offerings and innovative solutions for clients.
Ryan joined the industry on the agency side, as a press planner and buyer, where he fell in love with traditional advertising: the big media brands, energised environments and the constant push to deliver reach for clients. As the industry developed, his path took him towards increasingly digital roles. Ryan's best work has included multiple players from across the world of media, working in harmony to deliver results for clients in a rapidly changing landscape.
26th July | 17:00 CET - Register here
After announcing new proposals in January and hearing that Android is joining the initiative too, the Privacy Sandbox is starting the next stage of testing for the ads relevance and measurement proposals. Join this session with representatives from the Chrome teams to get the latest on this industry initiative and how you can participate in the Origin Trials to test the APIs firsthand and collect your own learnings. Representatives from Google Ads will also join and share how Google is progressing with the OTs with their own ads products.
The invitation to attend the Town Hall is open to any IAB Europe member, National IAB, or corporate member of a National IAB. If you are interested in learning more, be sure to register here today.
For IAB Europe and its members, including Google, a dynamic future for digital advertising in which advertisers, publishers, and consumers have a wide range of paradigms and suppliers from which to choose is vital. Engaging in such dialogues is important in ensuring this, and we hope to see you there.
Submit your questions in advance
If you have a question you would like to ask please submit it here.
Speakers:
Alexandre Nderagakura, Technical Director, IAB Europe
Alexandre's scope for IAB Europe, includes developing and owning a strategic, rolling 12-month plan that identifies the key technical challenges facing the advertising ecosystem and providing direction as to where focus should be applied and what this focus should be covering. He takes on a co-leadership role within IAB Europe’s taskforces, providing expert technical advice to inform their work and planning. He represents IAB Europe within Tech Lab’s OpenRTB and Programmatic Supply Chain & Buy-side Transparency Working Groups. He supports IAB Europe’s legal compliance team as necessary, including on their work to assess the impact of technical and business developments on the TCF and the development of technical tools for compliance. He's focused on driving both product development and technical implementation across the TCF. He had previously worked at Smart AdServer as Product Specialist – Programmatic, been involved in IAB France and in IAB Tech Lab work.
Hanne Tuomisto-Inch, Head of Chrome and Web Partnerships EMEA
Hanne has 20+ years of experience in digital marketing, transformation and go-to-market strategy in EMEA. She leads the product partnerships team for Chrome and Web, whose mission is to enable a healthy web ecosystem in EMEA with a focus on privacy and user experience. Previous to product partnerships, Hanne spent eight years working as part of the senior management team leading the Google UK sales organisation.
Joey Trotz, Director, Product Management, Chrome Privacy Sandbox Ecosystems
Joey Trotz is a recognized industry leader and collaborative consensus builder. He is an innovator and expert in the digital field. For 20+ years, he has identified and implemented critical technologies supporting hundreds of millions of dollars in marketing budgets across programmatic, video, audience, display, and mobile.
Mathilde Verron, Publisher & Exchange Platforms Privacy Lead, Global Go-To-Market Operations
Mathilde is the Privacy Lead for Google’s sellside products in the Global Go-To-Market team. With 15+ years of experience, Mathilde is an experienced privacy professional, leading cross-functional projects to implement new privacy solutions and features across Google’s sellside products. She is passionate about Data Privacy and about how companies can build more trust with their users.
20th July | 15:00 CET | Register now
Join this webinar to learn more about the innovative Digital Out of Home winning campaign - AI Anxiety Meter.
Over the past 3 years, Croats have experienced a lot of stress. The country was struck by earthquakes and ranked 8th in the world in Covid-19 death rates per capita. Furthermore, the ongoing conflict in Ukraine opened old wounds from the recent wartime atrocities in Croatia. All of the above have led to an alarming rise in mental health disruptions. That is why Croatia Insurance, Bruketa&Zinic&Grey and Go2Digital designed an AI Anxiety Meter – a digital city light to measure the anxiety levels of passers-by. The campaign aimed to expose the hazards of long-term emotional stress and the consequences of neglecting mental health at multiple locations in the country.
The AI Anxiety Meter uses Google face mesh and automatic facial emotion recognition (FER) technology, along with other algorithms for facial expression analysis, to identify a combination of 8 emotions classified as anxiousness. The most stressed respondents were referred to a free preventive health check-up.
Meet the speakers
Ivan Golubic, Senior Copywriter, Bruketa&Zinic&Grey
Ivan Golubic is a senior copywriter at Bruketa&Zinic&Grey where he has been working on several local and international brands for the last 4 years. Before this, he worked as a copywriter and editor for the leading Croatian satirical web magazine and was the co-author of several satirical TV shows. Projects he has worked on as part of B&Z&G team have won several national and international awards, including two Mixx Europe awards for Croatia Insurance’s AI Anxiety Meter. Ivan holds a degree in sociology and when not devising concepts and writing copies, he enjoys taking his DSLR camera for a walk.
Host: Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes, IAB Europe
Marie-Clare supports IAB Europe's industry services, projects events and outputs within the programmatic, brand advertising and research work streams. She also looks after marketing, PR and events.
27th July | 15:00 CET | Register now
The final webinar in the exclusive IAB Europe webinar series: 2022 MIXX Award Winners
Join this webinar to dive deeper into the campaign that won Gold in the Influencer Marketing category of the 2022 MIXX Award Europe. Publicis will present an overview of their Little Headhunters powered by LinkedIn campaign.
Speakers:
Dagmara Witek-Kusmider, Chief Creative Director at Publicis Worldwide Poland
Dagmara leads teams of 36 creatives and designers working in an agile structure of Publicis Worldwide Polska: Publicis Poland, Publicis Lion and Publicis Health. She is the author and co-author of campaigns that have won awards for creativity and effectiveness at many international festivals. She won the Cannes Lion, Cresta, Andy’s, Golden Drum, Comprix, KTR, Innovation, Mixx Awards Europe, Golden Eagles, Golden Arrow and several Effie Awards.
She has developed campaigns for the biggest brands, including PG (creative HUB for Europe), Prudential, BNP Paribas, Nestle, Renault, Sanofi, Maspex, PGE, PKP Intercity, Orange, Coca Cola, Kompania Piwowarska, MTV, Netflix and Garnier. She has been a part of the advertising community for 20 years.
A graduate of Polish Philology at Warsaw University and Master of Management at HCE in Paris and Warsaw School of Economics, she perfectly combines creativity with a business perspective.
Dagmara is the initiator and Vice President of the K.I.D.S. Children Hospital Innovator's Club Foundation, which helps paediatric institutions transform
into hospitals of the future, thanks to new technologies and know-how from business.
Bartosz Jeglejewski, Creative Group Head at Publicis Worldwide Poland
Bartosz is a Creative Group Head at Publicis Worldwide Poland working across a variety of clients including BNP Paribas, Renault and PRU. In the industry for over 14 years he also worked for such clients as Orange, Opel or Nationale-Nederlanden. Bartosz work has been recognized and awarded by Cannes Lions, Effie, Golden Drum, Cresta, Andy’s, Mixx Awards and many more. In his free time Bartosz enjoys discovering new restaurants, watching TV series and football.
Dagmara Gadomska, General Manager Publicis Worldwide Poland
Manager with over 20 years of experience managing 120 people and responsible for agency strategic and operational development. She has been working with the largest Polish and international brands Vicks Europe, Renault, Notino, Frisco.pl, Hartmann, Sandoz, PGE, PKN Orlen, BNP Paribas, Citi Handlowy, Bank Pekao S.A., Axa Direct, Axa, Rzeczpospolita, HP, Redd's, Oral B, Blend-A-Med, Vichy, Whirlpool, Nestle Waters.
Together with her teams she has won awards at festivals such as Cresta, KTR, Innovation, Mixx Awards, Golden Arrow, Kreatura and Effie. In 2021 she sat on the Innovation jury.
In 2021, the agency won 26 awards under her leadership. Graduate of Warsaw School of Economics (SGH), Postgraduate Diploma in Digital Business at
COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION & MIT SLOAN. She specialises in trends, change management and ESG communication issues such as diversity, eco, zero waste, innovation in the service of humanity. She is an expert in the area of marketing and communication integration.
12th July | 12:00 CET - Register here!
Technology has disrupted numerous areas of the advertising industry and the world of television is certainly no exception. With the rise of Connected-TV (CTV) advertising, and greater access to advertising across ad-supported streaming platforms, advertisers have benefited from the addressability and data-driven approach of digital, married with the premium experience of TV. Yet, traditional linear TV still holds the lead and is deemed the holy grail of advertising, above CTV.
As such, Samsung Ads, with the help of Verve research agency, has surveyed over 700 UK consumers to measure advertising engagement on AVOD/FAST services versus linear, and other streaming formats.
So, how does AVOD measure up to linear advertising? Does all advertising within a streaming environment drive the same engagement? And how do consumers feel about the value exchange of ads for free quality content? Is there a level of trust, enjoyment and engagement that ads deliver across platforms?
Join Samsung Ads and a panel of experts as they unveil the results from this study and discuss some of the driving forces behind consumers' perceptions and acceptance of advertising on their TVs.
Speakers
Andrej Timoracky, European Research & Insights at Samsung TV & Mobile Services
Jessica Holmes, Managing Partner at Wavemaker
Andy Jones, Head of Agency Development at Samsung Ads
Cassandra McDonald, Senior Research Manager, UK & International at Vevo
13th July | 15:00 CET | Register now
The first webinar in the exclusive IAB Europe webinar series: 2022 MIXX Award Winners
Join this webinar to dive deeper into the campaign that won Gold in the In-Gaming category of the 2022 MIXX Award Europe. Gameset and Erbud will provide details of their successful in-gaming recruitment campaign. This was the first metaverse employer branding campaign in Poland and probably Europe. By bridging the gap between offline and online worlds, ERBUD and Gameset created a virtual space replicating ERBUD’s flagship project – revitalized Hala Koszyki in Warsaw, the most important social hotspot in Warsaw. This novel idea of a construction company entering esports and gaming influenced the image of ERBUD and brought real benefits – over 11 candidates competed for a single internship position, which was a record-breaking number and a fourfold increase compared to 2020.
Meet the Speakers
Marcin Kasprzak, Head of PR & Marketing in Erbud Group
Erbud Group is the biggest independent building company in Poland, present in 6 European markets. Marcin has successfully carried out the image transformation of the company, which is confirmed by, among others, awards for campaigns – he won 2 golden Golden Clips, Silver and Bronze in MIXX Awards Poland and the Gold in MIXX Awards Europe. Previously, he spent almost 12 years in the media, as a journalist in such magazines as ‘Playboy’, ‘Esquire’, ‘Classic Auto’, for 4 years he was the editor-in-chief of ‘Logo’, one of the leading lifestyle magazines for men in Poland. He became one at the age of 27, as one of the youngest editors-in-chief on the market. A fan of travel and Korean cuisine.
Anna Rezner, Client Service Director of Gameset & LifeTube
Anna is leading teams creating and executing gaming marketing campaigns for both endemic and non-endemic clients. Anna has 12 years of experience in the marketing industry and has worked with brands such as Google, Play, Red Bull MOBILE, Energizer and more.
Host: Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes, IAB Europe
Marie-Clare supports IAB Europe's industry services, projects events and outputs within the programmatic, brand advertising and research work streams. She also looks after marketing, PR and events.
6th July - 14th July | Register now
The European Addressable Media Initiative, led by founding members Finecast, LiveRamp, Am
As part of the Initiative, they are holding a series of virtual seminars for executives on the buy and sell sides of the market – advertisers, advertising agencies, publishers, and broadcasters – to discuss the challenges and opportunities presented by addressable media in France, the UK, Germany, Italy and Spain.
Attendance is free and the seminars will be highly interactive with contributions from a few speakers to stimulate the discussions.
The webinars will be running as follows:
7th July| 12:00 CET – Register here!
Agenda
Meet the speakers
Andrew Hayward-Wright, Partnerships Director, SeenThis and Programmatic Advisor, IAB Europe
Nick Welch, Head Of Programmatic and Publisher Development, Northern Europe at Integral Ad Science and Chair of IAB Europe’s Programmatic Trading Committee
Tanya Field, Co-founder and CPO at Novatiq
Clare Ritchie, Global Head of Programmatic at MediaCom
Raman Sidhu, SVP at Verve Group
Michelle Lynn, Global Head of Data and Insights at Bloomberg Media
Since 2017, DV’s Global Insights Report (GIR) has provided advertisers with in-depth market-by-market analysis from North America, LATAM, EMEA and APAC to help inform digital advertising strategies. This webinar will review findings from DV’s 2022 GIR and feature marketers from major brands and agencies discussing how they’re able to leverage insights and metrics from the report to inform their digital advertising campaigns.
The webinar will explore the role of measurement over time and uncover how this makes verification poised to maximize performance over the next five years. We’ll also highlight significant global trends and regional findings on key metrics and engage our panel in a robust discussion on significant learnings advertisers can act upon to drive media quality and performance.
What would the world look like without London’s creative and cultural contribution? From Camden to Brixton; the West End to the East End, London has always punched above its weight.
But competition from other cultural hubs, ageing infrastructure, Brexit, Covid and economic uncertainty pose significant challenges. So what does the future look like for the Creative Capital?
This year, Advertising Week will finally return in person. Alongside our regular stages celebrating all things Tech, Innovation, Great Minds and Creativity our event will focus on celebrating London’s contribution to the global creative landscape and uncovering its future as the beating heart of Britain’s creative economy.
How will the new Roaring 20s bring new economic capital to the Capital? How will tech and innovations shape creativity? Who are the key players shaping the town’s creative profile? And how can the marketing and comms industry help shape its future?
Find out with Advertising Week 2022: Creative Capital
EVENT DETAILS
NAME: Advertising Week Europe / Advertising Week Europe: Creative Capital / AW / AWEurope DATES: May 16-19, 2022
LOCATION: Picturehouse Central, London
FORMAT: Hybrid – All content streamed live & available on-demand for 30 days.
IAB Europe has an exclusive discount code for our members! To find out more, please contact cook@iabeurope.eu
Immerse yourself, connect globally, and make what matters happen
Supported by global authorities and driven by powerful use cases from the world's biggest brands, the headline AI event of London Tech Week is taking over the historic Tobacco Dock to give you the inspiration and insight necessary to bring your AI roadmap to life.
In a two-day celebration of emerging technology, you’ll be able to meet the rockstars of applied AI and explore why AI is at the forefront of cutting-edge innovation in advertising.
We’ll be chairing the Retail & eCommerce Stage, exploring why success hinges on being data-centric, John Lewis’ CDIO’s approach to AI, the ethical dilemma of personalisation vs. privacy and so much more.
Click here to get your tickets today!
12th May | 12:00 CET - Register here
The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.
Join us on 12th May at 12pm CET for this fantastic, live event; it is free to attend!
A big thank you to our sponsors, Quantcast and Yieldlove helping us to bring you this event, and to Nick Welch, IAB Europe Programmatic Trading Committee Chair for presenting.
Register here and secure your free space!
Agenda (subject to change)
12:00 – 12:05 – Welcome
12:05 – 12:15 – Keynote presentation: The European Ecosystem: New Partnerships and Shift in Value - Tom Suttle, Senior Digital Advertising Analyst, IAB Europe
12:30 – 13:00 – Panel Discussion with Audience Q&A: Identity and Privacy: New Approaches and Innovations
Is the industry on track to operate and innovate in a post-third-party cookie world? This panel will focus on the topic of privacy and identity to uncover the challenges and opportunities in Europe today. Moderated by Naïma Conton, Chief Operating Officer at Sirdata, this panel will explore where we are at today and what innovations are available as we transition into a post-third-party cookie world.
13:00 – 13:20 – Keynote presentation from our Sponsor, Quantcast: Let the cookie crumble - the countdown has begun
As the clock ticks down to 2023, the transition to a future without third-party cookies looms on the horizon. So many narratives of critical importance are wrapped up in this defining moment, from evolving notions of consumer privacy to the outsized role of the walled gardens. Developments over these next few years are set to define the future of advertising on the open internet.
Thankfully, cutting-edge technologies are enabling us to confront the cookie deprecation head-on and provide solutions that are both effective and privacy-first. It is time for a fresh approach, to empower a new era of digital advertising on the open internet.
13:20 – 13:50 – Panel Discussion with Audience Q&A: CTV Deep Dive: The Programmatic Opportunity
This panel will explore the CTV programmatic supply chain and the buying options available in Europe today. It will look at how it has evolved over the last 12 months, share best practices and look at what the future holds for this channel.
This session will be moderated by Lauren Bigland, Marketing Director EMEA at MediaMath, who will be joined by:
13:50 – 14:20 – Panel Discussion with Audience Q&A: Diversity & Inclusion: How can we make programmatic more accessible?
This panel will address how we can demand and drive diversity and inclusion in the European digital advertising industry. How are we doing today and how can we continue to improve?
Vytautas Paukštys, Founder of Eskimi will moderate this session and will be joined by:
14:20 – 14:50 – Panel Discussion with Audience Q&A: Programmatic Advertising - Future Outlook
This panel will explore the topics and themes we should be focusing on today, and look at innovations and what's next for programmatic advertising, in order to ensure a sustainable future. Moderated by Harriet Cunningham, UK Sales Director for Scibids, this panel with feature:
Artur Semionov, Director of Product & Innovation, Xaxis EMEA
Elsa Demain-Griffiths, Digital Sales & Innovation Director at The Telegraph
Event Partners
Quantcast is a global advertising technology company. The creators of a new and innovative intelligent audience platform that empowers brands, agencies, and publishers to know and grow their audiences, reaching people in the right place, at the right moment.
In 2016 the Financial Times ranked Yieldlove at 39th on its list of the fastest growing tech companies in Europe. Since 2017 they have been a part of the Ströer Group, Europe’s largest premium ad sales house and publisher.
Yieldlove solutions are the result of close collaboration between experienced ad managers, developers, mathematicians and statisticians: a team of highly passionate and skilled individuals from around the globe.
Meet the speakers:
Nick Welch, Head Of Programmatic and Publisher Development, Northern Europe at Integral Ad Science and Chair of IAB Europe's Programmatic Trading Committee
Tom Suttle, Senior Digital Advertising Analyst at IAB Europe
As Senior Digital Advertising Analyst for IAB Europe, Tom specialises in market intelligence, contributing to research and analysis on the digital advertising industry. Tom supports the research agenda through data collection, modeling and delivering insights on the impacts on the wider industry. Previously, Tom was senior manager of revenue operations at the Guardian, responsible for the commercial analysis and strategy of their advertising business. In between that role and IAB Europe, Tom also worked in strategy and insights for the agency team for Google, responsible for analysis of performance with key agency partners.
Naïma Conton, Chief Operating Officer at Sirdata
Naïma Conton is in charge of Sirdata’s activities since she joined the company in 2017 as Chief Operating Officer and DPO. Leading a 40 people team, she is responsible for driving revenue growth, product adoption, setting priorities alongside the whole Sirdata’s team and supervising relationships with sell-side and buy-side platforms, partners, publishers, agencies and advertisers.
Naïma has consistently demonstrated the ability to navigate into market innovations, drive and deliver results. First at Affilinet, before the company was acquired by Awin, empowering advertisers and publishers of all sizes to grow their business online, then at Bilendi, in 2007, building and implementing customer engagement and loyalty services across multiple markets. She then started a first entrepreneurial adventure as a co-founder in the wine industry, before joining Tradedoubler in 2013, a leading international performance marketing company, listed on the OMX Nordic Exchange, for accompanying marquee customers such as Accor, Disney, L’Occitane, Meetic to expand their digital campaigns across the globe thanks to her teams based in Europe and Brazil.
Morwenna Beales, VP of Strategic Partnerships at ID5
Morwenna Beales is the VP, of Strategic Partnerships at ID5. She has 13 years of experience in the digital advertising industry and specialises in business development, a global consultancy, team management and operations, focussing primarily on publisher and platform relations.
In 2007, Morwenna began working in Ad Networks and then moved on to Rubicon Project, where she worked as VP, Strategic Accounts for just under seven years.
With ID5, Morwenna has been developing global strategic partners and looking after key platform relationships since she joined in 2018.
Paul Farrow, Senior Product Manager at Xandr
Dr Paul Farrow is responsible for directing privacy strategy at Xandr, as well as building out a suite of privacy-first browser identity technologies across the Xandr platform.”
Christer Ljones, Head of Data at Schibsted Marketing Services
Christer Ljones heads up the data teams at Schibsted Marketing Services, the advertising sales division of the media group behind the largest news and marketplace brands in the Nordics. His team deals with the targeting, insights and ecosystem integrations needs of advertisers across the Nordics. Christer has been in the advertising business for 15 years and piloted Schibsted´s initial first-party data offering back in 2010. He later played a key role in the formation of an audience and insights-focused advertising portfolio across Schibsted´s many brands. Schibsted bets heavily on user authentication and holds a strong belief in user choice and education about how data is used.
Lauren Bigland, Senior Director, Global Marketing & Communications at MediaMath
With a decade's experience in adtech and one of The Drum's 50 under 30, Lauren previously headed up global marketing for both S4M (Ask Locala) and LoopMe.
Sam Wilson, VP of Business Development and Enterprise Sales at Magnite Inc.
As VP, of Business Development and Enterprise Sales at Magnite, Sam Wilson is responsible for driving commercial growth throughout the region. He has over 15 years of experience working across the digital advertising industry, specialising in connected TV (CTV), programmatic, and digital media sales.
His extensive career and ability to educate key market players on the benefits of digital advertising have resulted in unprecedented results for his clients, particularly within the new TV ecosystem.
Prior to Magnite, Sam held the position of VP Platform, EMEA at SpotX, before the business was acquired by Magnite in April 2021. He has previously worked at Brightcove, Kaltura and Limelight networks driving their growth in the European Market.
Colin Kurth, Global Head of Biddable Media for GSK at Publicis Media
Colin is the Global Head of Biddable Media for GSK at Publicis Media where he helps grow a successful partnership with GSK's Global Media team through innovation and global practice enhancements. Starting his career in Chicago as an SEM account manager, Colin quickly emerged as a digital leader in the marketplace helping launch the Social practice for Publicis Media’s trading desk, VivaKi, before moving to New York where he assumed the role of US Programmatic practice lead for Zenith. While at Zenith, Colin built a team of 40 trading specialists planning and buying programmatic and social campaigns for marquee clients like Verizon, Kohl’s, JPMorgan Chase, Luxottica and Reckitt. Today, Colin’s global role for GSK allows him to thoughtfully build unique digital experiences for brands that challenge conventional media thinking.
Chris Kleinschmidt, Head of Platform Sales, EU at Samsung Ads
Chris has been an early member of the Samsung Ads business and has been part of the team for the last 6 years and helping establish the business in both the US and the EU markets. With extensive knowledge of the CTV space across both the US and the EU, Chris is currently managing the EU platform sales division within Samsung Ads that is responsible for ensuring that Samsung offers a world class and seamless programmatic platform for both advertisers and technical partners. Chris prides himself on simplifying complex solutions and working closely with partners in a very pragmatic fashion. Before moving to London 4 years ago, Chris was based in NYC and has focused his career exclusively in digital video and video analytics, previously working for companies like AOL/Moat/Visible Measures.
Sarah Standke, Senior Account Executive at The Trade Desk
Sarah Standke is a Senior Account Executive at The Trade Desk. In her role, she helps leading brands successfully set up and optimise digital campaigns to clearly demonstrate the contribution of data-driven marketing to business growth. A marketing management graduate, she has several years of sales experience and expertise in digital moving image advertising and contextual marketing. Before joining The Trade Desk, Sarah held several positions at organisations including Unruly and Vibrant Media.
Vytautas Paukštys, Founder of of Eskimi
Vytautas Paukštys is the founder of Eskimi, a global ad-tech programmatic and data company. He has been leading Eskimi for 15 years already and the company has been growing and expanding their services to over 160 countries with a reach of more than 1,5 B users.
Amanda Cohrs, Senior Consultant Global Programmatic Advertising at ShowHeroes Group
As Senior Consultant Global Programmatic Advertising for the ShowHeroes Group, Amanda Cohrs is responsible for the business development of their global programmatic platform partnerships across all ShowHeroes brands as well as leading the in-house consulting group “Programmatic Force”. With her team, she is centralizing the programmatic business including over 20 SSPs while coordinating new partnerships according to the group’s strategy.
Amanda is implementing her own personal brand with her own Podcast in the Adtech industry. In cooperation with The Digital Distillery, Amanda has been the driving force behind the launch of The Digital Distillery Podcast in 2021. As the main host of “Programanda”, she talks and interviews key players from the AdTech industry. She is also passionate about empowering women in AdTech.
Jacqueline Boakye, VP, Customer Success EMEA at PubMatic
Jacqueline has more than 17 years of media & technology experience. She joined PubMatic in 2014 and quickly moved up the career ladder, being appointed to Vice President, Customer Success, EMEA in February 2022. She is responsible for the strategic leadership of the EMEA customer success team that supports PubMatic’s publisher clients. A key focus for Boakye is helping to drive the adoption of PubMatic’s omnichannel solutions. Throughout Jacqueline’s time at PubMatic, she has proven to be an effective team leader, cultivating a deep understanding of our products and working with our customers to help them take advantage of the opportunities that programmatic has to offer.
Prior to joining PubMatic, Jacqueline held various director-level positions at Maxifier, Nativ & Vidoeplaza (both acquired by Ooyala), Microsoft, where she played a key role in their commercial growth efforts.
Michael Olaye, Senior Business Development Manager, IAS
Michael has over 14 years of experience working in digital advertising, and previously held positions at Outbrain, Rubicon Project (Magnite) and Swedish publishers, The Local and Keystone Education Group.
Harriet Cunningham, UK Sales Director for Scibids
Harriet Cunningham is the UK Sales Director for Scibids where she is responsible for the expansion of GroupM, Dentsu, Publicis and Independent agency engagement. Previously, Harriet spent 7 years at MiQ; from a graduate to a Group Agency Director, Harriet spent much of her time growing the UK GroupM relationship. Over the years she co-founded WiQ, the company’s network for female employees, and the birthplace of its inclusivity and diversity department. In 2020, Harriet was awarded Campaign’s 30 under Thirty award and judged the Campaign Media Week Awards. In 2022, Harriet joined Bloom as a member and mentor and was awarded the WACL Talent Award, where she will be training to be a coach at the University of Cambridge.
Guillaume Orsolini, Head of Sales at Yieldlove
Guillaume Orsolini has gathered over 10 years of sales and international negotiation experience in various industries. As the Head of Sales at Yieldlove, he has been overseeing the international publisher growth for the past 6 years while managing the company’s key accounts. His publisher-oriented vision and deep understanding of the online advertising industry led him to assume a key role in the transformation of Yieldlove, from an owner-operated startup to becoming the programmatic branch of the Ströer Group, one of the largest media houses in Europe.
Ionut Ciobotaru, Co-CEO Verve Group
Ionut Ciobotaru founded the mobile monetization platform PubNative and has 15+ years of experience in the ad tech industry. Previously working for Applift, Weebo and EA, Ionut is Verve Group’s Co-CEO.
Artur Semioniv, Director of Product and Innovation at Xaxis EMEA
Artur is a Director of Product and Innovation at Xaxis EMEA with over 8 years of experience in programmatic. In his role, Artur works across a range of projects driving innovation regionally and globally for Xaxis. His team and he are responsible for building solutions specifically tailored to client needs, thus, helping them achieve their desired business outcomes from their digital investments and then scaling these solutions across the region.
Elsa Demain-Griffiths, Digital Sales & Innovation Director at The Telegraph
Elsa Demain-Griffiths is the Digital Sales & Innovation Director for The Telegraph with overall Digital and Programmatic sales ownership. With over 10 years of experience in the digital and programmatic space, Elsa has worked across technology and publisher-level businesses driving digital growth and transformation. The last 4 years have focused heavily on publisher digital sales transformation.
10th March 2022, 15:00 CET - Register here
As of January 2022, in the run-up to the Digital Services Act (DSA) adoption, the European Parliament and the Council started interinstitutional negotiations, debating on what should be included in the DSA.
Banning dark patterns, further transparency requirements on online advertising, the inclusion of a ban on targeting advertising for minors, and targeting based on sensitive data - will all be discussed at trilogue level.
Join our expert panel of business leaders, public policy experts and representatives of the EU institutions who will share their insights as the third DSA trilogue comes to a head. Listen to their discussion as they unpack the possible changes and additions to the Digital Services Act and the impact they may have on the future of the EU’s digital framework. The digital advertising industry could see real changes in the way we operate online; this event is one not to be missed!
Register here to secure your free space!
15th March, 12:00 CET
The European Online Video (OLV) market is seeing rapid growth. In Europe, it now commands nearly 40% of all display spend and is the fastest-growing segment within social. Innovations in this space, such as advancements in video quality, mean that this growth will only continue. The market is, however, fragmented, due to several factors including media consumption habits, regulation, and media trading cultures.
In this Industry Insider webinar with PubMatic, they share the insights from the new research ‘State of Online Video Advertising in Europe’ and shed some light on formats and the factors affecting buying decisions in the online video programmatic space today. You also hear from a panel of experts about how agencies and publishers navigate the video ecosystem and share some predictions for the next 12 months.
Speakers:
Lauren Evans, Global Head of Operations at Genius Sports
Katie Coteman, VP, Advertising and Partnerships at Discovery
Bill Swanson, EMEA Strategy Lead at IRIS.TV
Jaidev Kakar, Director of Advertiser Solutions, CTV and OTT, PubMatic
Dave Sandham, Engagement and Operations Director, GroupM
Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes at IAB Europe
Register here to secure your free space!
The 2022 Advertising Canvas, Unveiled.
Unveil is Outbrain’s largest digital event and takes place once a year across the globe. The event gives marketers a unique opportunity to discover the many new capabilities of the Outbrain platform to deliver on ad creativity, and unlock the latest technologies that drive better performance and simplicity for campaigns.
Why should you attend Unveil?
You’ll learn about the newest ad experiences and creative services on Outbrain to attract and acquire new customers.
You’ll get the first look at brand new cookieless optimization technology critical for marketers to understand.
You’ll get a demo of powerful new dashboard tools that will help you and your team save time and be more successful in running Outbrain campaigns.
Unveil is a 40-minute event and free of charge.
Pick the day and time that works best for you:
March 15th @ 11AM EDT | March 16th @ 11AM CET | March 17th @ 3PM AEDT
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