Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

New 2021 Holiday Guide from Outbrain

Outbrain surveyed over 8,000 shoppers worldwide in order to recommend digital strategies that optimise any marketing campaign, based on today’s […]

New Guide from Scibids: AI, Privacy, and the Future of Digital Marketing

Scibids builds customisable AI to make marketing more effective. AI is transforming whole industries and is raising expectations for global […]

New Digital Advertising Trends Report 2021 From Smaato

Together with Smaato’s proprietary platform data and extensive industry research, get insights on the latest digital ad tech trends for […]

IAB Europe's Guide to Contextual Advertising

In July 2021, IAB Europe released its 'Guide to Contextual Advertising' to provide further education on alternatives to third-party cookies […]

New Global Insights Report 2021 From DoubleVerify - Driving Media Quality and Performance Worldwide

DoubleVerify’s 2021 Global Insights Report uncovers actionable insights for advertisers to maximise impact on their media investment. In this report, […]

New Strategic Report from Novatiq - Digital Identity Verification for a Privacy-first World

Novatiq has just published a detailed report that outlines a new approach for online identity verification to overcome the challenges […]

IAB Europe AdEx Benchmark 2020 Report

The AdEx Benchmark report is the definitive guide to advertising expenditure in Europe covering 28 markets. Following on from the […]

IAB Europe AdEx Benchmark 2020 Study Highlights

On 25th May, at IAB Europe's flagship event Interact, Daniel Knapp, Chief Economist at IAB Europe presented the AdEx Benchmark […]

IAB Europe's Guide to Brand Safety in CTV

In May 2021, IAB Europe released its 'Guide to Brand Safety in CTV' to help stakeholders working in the CTV […]
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