Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

New Guide from Scibids: AI, Privacy, and the Future of Digital Marketing

Scibids builds customisable AI to make marketing more effective. AI is transforming whole industries and is raising expectations for global […]

New Digital Advertising Trends Report 2021 From Smaato

Together with Smaato’s proprietary platform data and extensive industry research, get insights on the latest digital ad tech trends for […]

IAB Europe's Guide to Contextual Advertising

In July 2021, IAB Europe released its 'Guide to Contextual Advertising' to provide further education on alternatives to third-party cookies […]

New Global Insights Report 2021 From DoubleVerify - Driving Media Quality and Performance Worldwide

DoubleVerify’s 2021 Global Insights Report uncovers actionable insights for advertisers to maximise impact on their media investment. In this report, […]

New Strategic Report from Novatiq - Digital Identity Verification for a Privacy-first World

Novatiq has just published a detailed report that outlines a new approach for online identity verification to overcome the challenges […]

IAB Europe AdEx Benchmark 2020 Report

The AdEx Benchmark report is the definitive guide to advertising expenditure in Europe covering 28 markets. Following on from the […]

IAB Europe AdEx Benchmark 2020 Study Highlights

On 25th May, at IAB Europe's flagship event Interact, Daniel Knapp, Chief Economist at IAB Europe presented the AdEx Benchmark […]

IAB Europe's Guide to Brand Safety in CTV

In May 2021, IAB Europe released its 'Guide to Brand Safety in CTV' to help stakeholders working in the CTV […]

Admitad Report - Inside AdTech - Fashion & Apparel

In April 2021, Admitad in partnership with SimilarWeb published its report containing insightful findings on fashion and Ad Tech data. […]
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