Together with Smaato’s proprietary platform data and extensive industry research, get insights on the latest digital ad tech trends for publishers and marketers. What are the best ad formats to keep users engaged and improve your monetisation strategy? What are the pros of programmatic bidding? How can publishers and marketers maintain compliance with ever-changing privacy laws? With OTT/CTV on the rise, what are the biggest opportunities for your business? What are the trending malicious ad fraud schemes?
Get the answers in Smaato’s 2021 Digital Ad Tech Trend report, here.
How is user consent collected and processed in the CTV environment?
In IAB Europe's Transparency & Consent Framework (TCF) special webinar, we focused on CTV and consent to find out what solutions exist and how stakeholders can adhere to privacy and data protection regulations.
Recorded live on the 19th May 2021, the webinar began with an overview from IAB Europe's Policy & TCF team on how the TCF works in the CTV environment with best practices and legal know how.
Three recently validated CMPs for the CTV environment - Didomi, LiveRamp and OneTrust - then showcased their solutions for collecting consent in the CTV environment. They demonstrated how it works, how consent is collected (with UI example) and how consent is then passed within the ecosystem. The session also featured a Q&A session with the audience.
WATCH THE WEBINAR HERE.
|Filip Sedefov, Legal Director, IAB Europe|
|Tamara Nordberg, Customer & Product Marketing Manager - Didomi and Julien Djelouah, Product Manager - Didomi|
|Ruud Leenders, Head of Front-end Development, XITE and Kai Kickuth, Business Development Manager, LiveRamp|
|Ethan Sailers, Marketing Solutions Engineer, CIPP/E, CIPM - OneTrust|