Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

IAB Europe Supply Chain Transparency Guide - Updated in July 2022

If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, […]

IAB Europe Buyers Survey on Digital Advertising quality

This new survey from IAB Europe identifies buyers’ digital advertising quality concerns and their attitudes towards industry standards for these […]

ERBUD & Gameset – Successful Recruitment Campaign In Gaming - Webinar Recording

Watch the first webinar in this exclusive MIXX Awards Europe 2022 Winners series here. The webinar dives deeper into the […]

Post Third-Party Cookie Era: How Prepared Are You? Webinar Recording

Catch up on our latest Third-Party Cookie Webinar here! Just over a year ago, Google announced a two-year delay in […]

IAB Europe AdEx Benchmark 2021 Report

The AdEx Benchmark report is the definitive guide to advertising expenditure in Europe covering 28 markets. Following on from the […]

IAB Europe Guide to Supply Path Optimisation (SPO) - Updated June 2022

This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to educate all stakeholders on the […]

Virtual Programmatic Day H1 Recordings

That's a wrap on the first Virtual Programmatic Day of 2022! The event brought together industry experts and thought-leaders to […]

ConnectedTV Reigns Supreme in the Attention Economy - IAB Europe Industry Insider with ShowHeroes Webinar Recording

Catch up on our latest Industry Insider with ShowHeroes Group! Watch ConnectedTV Reigns Supreme in the Attention Economy here! ConnectedTV […]

Virtual CTV Day Wrap Up & Recordings

IAB Europe's Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and […]
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