Lay’s Achieves A 92.5% VCR With 6-Second Snackable In-Game Video Ads From Anzu & Eskimi.

One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips among the mobile gaming audience in Latvia.

Watch the third webinar in this exclusive MIXX Awards Europe 2022 Winners series here.

This webinar dives deeper into the campaign that won Gold in the Influencer Marketing category of the 2022 MIXX Awards Europe. Publicis presented an overview of their Little Headhunters powered by LinkedIn campaign.

Watch the first webinar in this exclusive MIXX Awards Europe 2022 Winners series here.

The webinar dives deeper into the campaign that won Gold in the In-Gaming category of the 2022 MIXX Award Europe. Gameset and Erbud share details of their successful in-gaming recruitment campaign. This was the first metaverse employer branding campaign in Poland and probably Europe. By bridging the gap between offline and online worlds, ERBUD and Gameset created a virtual space replicating ERBUD’s flagship project – revitalized Hala Koszyki in Warsaw, the most important social hotspot in Warsaw. This novel idea of a construction company entering esports and gaming influenced the image of ERBUD and brought real benefits – over 11 candidates competed for a single internship position, which was a record-breaking number and a fourfold increase compared to 2020.

The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and measurement solutions. In Sweden, mobile web traffic is higher than desktop, with Safari commanding 54% market share. To maximise audience engagement and reach, media buyers are testing different audience targeting approaches on mobile web.

Verve Group and Scream Malmo partnered with PubMatic to develop long-term addressability strategies for the mobile web. The companies devised an audience targeting strategy for a leading weight loss brand looking to target in-market mobile users that could be activated via PubMatic.

Download the case study below to read more.

OMD Netherlands (NL) was tasked with launching a large-scale programmatic campaign for a multinational delivery services company, with strict targeting requirements. OMD NL was curious whether activating Semasio audience segments via PubMatic’s sell-side platform (SSP) would yield better campaign results compared to applying the data segments via a DSP.

The campaigns with data applied via PubMatic’s Audience Encore achieved more than double the reach compared to the campaigns where the same data was applied on the DSP side.

Read more by downloading the case study below.

Cadbury wanted to deliver their best Christmas, enabling festive generosity by showcasing Christmas wishes coming true and consequently bringing Cadbury to the forefront of consumer’s minds during the busiest retail period.

RYOT Studio created and filmed four ‘Wish’ events in the lead up to Christmas, including a Christmas tree light show in Kent, and a Christmas carol flashmob in Edinburgh.

Click here to download the case study

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