This one sheet provides a handy summary of the key opportunities, current challenges & solutions and measurement considerations for In-Game Advertising. For more information please see IAB Europe's latest Guide to In-Gaming.
Lay’s Achieves A 92.5% VCR With 6-Second Snackable In-Game Video Ads From Anzu & Eskimi.
One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips among the mobile gaming audience in Latvia.
Watch the first webinar in this exclusive MIXX Awards Europe 2022 Winners series here.
The webinar dives deeper into the campaign that won Gold in the In-Gaming category of the 2022 MIXX Award Europe. Gameset and Erbud share details of their successful in-gaming recruitment campaign. This was the first metaverse employer branding campaign in Poland and probably Europe. By bridging the gap between offline and online worlds, ERBUD and Gameset created a virtual space replicating ERBUD’s flagship project – revitalized Hala Koszyki in Warsaw, the most important social hotspot in Warsaw. This novel idea of a construction company entering esports and gaming influenced the image of ERBUD and brought real benefits – over 11 candidates competed for a single internship position, which was a record-breaking number and a fourfold increase compared to 2020.
On 25th November, IAB Europe hosted an Introduction to In-Gaming webinar.
The webinar was hosted live and you can watch the recording here.
Following on from the publication of IAB Europe’s Guide to In-Gaming, we hosted the webinar to further explore the key opportunities, challenges, and innovations in this nuanced advertising space. We heard from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.
Ryan Martin, Programme Manager CBM, TikTok EU and Chair of IAB Europe's Brand Advertising Committee hosted the session, and was joined by the following panelists:
Watch the session recording here.
11th November 2021, Brussels, Belgium: IAB Europe, has released its ‘Guide to Gaming’ to provide a basic understanding of in-game advertising. It addresses the various formats available and how to buy and measure them, as well as the key considerations and best practices for buyers.
Having quickly transitioned from a quirky hobby to an invaluable source of connection, driven by console and mobile innovations, gaming brings people together and gives brands new opportunities to reach engaged audiences. Particularly post-pandemic, this topic has never been so relevant.
As such, this guide, written by a host of experts from the IAB Europe Channels and Formats Taskforce, is a fantastic resource for those who need an introduction to In-Gaming.
Thanks to our knowledgeable contributors, including Anzu, GroupM, IAB France, Index Exchange, Oracle Advertising, SmartClip, Triton Digital, Xaxis, and Yahoo we are able to provide the perfect 101 Guide to this channel.
Download the guide below.
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