Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

[Webinar Recording] IAB Europe Industry Insider with Xandr: The Retail Media Opportunity in Europe

What does the Retail Media opportunity in Europe look like? In this webinar, IAB Europe and Xandr unveil the results […]

IAB Europe Industry Insider with TikTok - Exploring Commerce: What's Happening on TikTok and Beyond

Watch the recording here! In this session, IAB Europe's Chief Economist, Daniel Knapp shares an overview of the commerce landscape […]

IAB Europe Industry Insider with Samsung Ads - TV Ad Engagement - Linear vs Streaming: Advertising Across Different Platform Types - Webinar Recording

Watch the recording here! Technology has disrupted numerous areas of the advertising industry and the world of television is certainly […]

Interact 2022 - Keynote Presentations and Session Recordings

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! We finally got the chance […]

Webinar Recording - Industry Insider with PubMatic – State of Online Video Advertising in Europe

On 15th March, IAB Europe hosted an Industry Insider with PubMatic. The webinar was hosted live and you can watch […]

Webinar Recording - Industry Insider Webinar with GroupM - State of Pay: The ECommerce Opportunity and How Stakeholders Can Tap Into It

On 26th January, IAB Europe hosted an Industry Insider with GroupM. The webinar was hosted live and you can watch […]

Webinar Recording – Industry Insider with Magnite -CTV Is For Everyone – A New Research Study From Magnite & Statista

On 2nd November, IAB Europe hosted an Industry Insider with Magnite. The webinar was hosted live and you can watch […]

The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe

16th September 2021 A ban on targeted advertising would have a host of unintended consequences and hinder Europe’s efforts at […]

A Buyer’s Guide to Creator Marketing

In May 2021, IAB Europe in collaboration with TikTok released a Buyer’s Guide to Creator Marketing. For those of you […]
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