On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid!
We finally got the chance to bring leaders from across the digital advertising and marketing ecosystem together! Thanks to the support of our sponsors and media partners, and the wonderful team at IAB Spain, we enjoyed two days of keynote speeches, panel discussions and networking under the central theme of ‘Driving the Next Decade’.
You can find the presentations and recordings for each of the sessions below:
Day One (25th May)
European Digital Ad Spend – All the Latest AdEx Benchmark Study Insights
We started, as we always do, with a keynote presentation from IAB Europe’s Chief Economist, Daniel Knapp around the latest AdEx Benchmark Study results.
IAB Europe’s AdEx Benchmark report is the definitive guide to the state of the European digital advertising market. Daniel Knapp unpacked the channels and formats that contributed to the digital advertising market value in 2021. Daniel was then joined by Charlotte Bricard, Editorial Director, and Lisa Humphreys, COO, GroupM for an in-depth fireside chat on the results.
The Workday Consumer Has Logged in with Asha Dinesh, Senior Consultant at Forrester EMEA Consulting Group
Next up, Asha Dinesh, Senior Consultant at Forrester EMEA Consulting Group took to the stage to deliver her keynote presentation.
In the anywhere-work world, the boundaries between employees’ work and personal lives have blurred, with many people switching between employee mode and consumer mode during work hours. This collision of work and personal life has led to the rise of the Workday Consumer, and brands have an opportunity to capitalise on this. They must update their persona-design assumptions and rethink their online targeting strategies to attract, convert, and retain the Workday Consumer and other emerging personas. Asha’s talked about this and other key findings from a global study conducted by Forrester Consulting on behalf of Microsoft Advertising.
Keynote Presentation with Thomas Servatius, Co-CEO, MD Platform & Technology, Smartclip – AdTech Built for Europe’s Largest Broadcaster Group
After a quick lunch break, Thomas Servatius joined us to deliver his keynote presentation.
RTL Group has decided to pursue it’s own, fully controlled adtech approach. Thomas explained the rationale for this decision and gave an overview of the current key initiatives.
The Evolving Retail Media Opportunity in Europe and How to Tap into it
The afternoon continued with some Retail Media Introductory comments from Daniel Knapp, Chief Economist at IAB Europe, which was closely followed by a panel discussion around The Evolving Retail Media Opportunity in Europe and How to Tap into it.
Keynote Presentation – The Metaverse: Building for the Future with Carrie Timms, Director, Global Business Marketing EMEA at Meta
What is the metaverse? What marketing opportunities does the metaverse offer today and tomorrow? In our penultimate presentation, Carrie Timms explored how the metaverse will help brands tell more immersive stories, create more meaningful connections with people, and drive business results. She shared Meta’s latest thinking on the next major technological shift, and what it means for you.
Keynote Presentation with Anastasiya Baydachenko, CEO, IAB Ukraine – The New Role of Industry Associations During Crisis
And finally, we had our closing keynote from Anastasiya Baydachenko, CEO, IAB Ukraine – The New Role of Industry Associations During Crisis. This incredible keynote can be watched here.
For those would like to help, IAB Europe has created a document, intended to help IAB Europe members, including European IABs, and the members of European IABs, to identify actions they can take to support our colleagues in Ukraine and the people of Ukraine. Find the document here.
Day two (26th May)
Open for Business: The Value of the Premium Publisher Business Model in Digital Advertising – Keynote presentation with Anthony Crocker, Head of Commercial Success, Digital Innovation, The Telegraph
We opened with an engaging keynote presentation from Anthony Crocker, Head of Commercial Success, Digital Innovation, The Telegraph, who talked all about the role advertising plays in a subscription-first strategy.
With the impending deprecation of the third-party cookie, he looked into the value of first-party data and the part it plays in future-proofing advertising delivery, how premium publisher insights can encourage advertising investment in quality journalism and shared the key success metrics in a premium publisher environment that you need to know today.
Connecting the Dots in a Digital Age: Reboot, Reconnect and Re-engage, the AI way – Keynote Presentation with Artur Semionov, Director of Product & Innovation at Xaxis EMEA
The digital advertising landscape is still very much a fragmented ecosystem, with new platforms, channels, and wall gardens. To deliver outstanding outcomes/performance you have to be the best at connecting the dots: between platforms, between channels, between media and creative…it can be a daunting task. What is the best way for brands to deliver an impactful customer journey, and how can AI help transform performance metrics to a higher quality value intrinsic to the planning stage?
In this session with Artur Semionov, Director of Product & Innovation at Xaxis EMEA, will reboot your thinking of AI.
Building the Next Generation of Personal Data Platforms – Keynote presentation with Roberto González, Senior Researcher and Data Scientist at NEC Laboratories –
In this session, Roberto walked us through EasyPIMS: A privacy preserving data platform.
EasyPIMS is an experimental platform that allows any citizen using the Internet to obtain benefits (prizes, sweepstakes) by sharing their personal data in a transparent and privacy-friendly way. It connects companies and organisations that need data with people who want to give their data in exchange for prizes.
Introduction to Sustainability
Partnerships Director at SeenThis & Programmatic Advisor at IAB Europe, Andrew Hayward-Wright, gives us an insightful introduction to sustainability. A topic we cannot and will not avoid.