Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

ID5 ID Proven to Increase Average Bid CPM Across All Browsers

 Two new case studies with Czech Publisher Exchange and Adasta demonstrate the value of the ID5 ID London, Prague, and […]

Webinar Recording - BVDW CDR Building Bloxx – For a Responsible Digital Transformation

Another fascinating instalment of IAB Europe’s Corporate Responsibility and Sustainability in Digital Advertising Series for you to sink your teeth […]

Webinar Recording - The Time To Act is Now: How Can We Address Sustainability in Digital Advertising?

On 7th April, IAB Europe hosted The Time to Act is Now: How Can We Address Sustainability in Digital Advertising? […]

Privacy by Design: Exceeding Customer Expectations - IPSOS and Google

It’s easy to assume there’s an inherent conflict between privacy and ad performance. But when Google commissioned Ipsos to interview […]

IAB Europe and PubMatic Report: The State of Online Video Advertising in Europe

The European digital video market is seeing rapid growth. In Europe, it now commands nearly 40% of all display spend […]

IAB Europe Guide to the Post Third-Party Cookie Era – Updated March 2022

This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and […]

Webinar Recording: Economic Trends Forum Part 2– 2022 Outlook and Trends

The first Economic Trends Forum of 2022 took place on 22nd February. Led by Dr. Daniel Knapp, IAB Europe’s Chief […]

Smaato’s 2022 Global Digital Advertising Trends Report

From post-COVID recovery to new monetization opportunities, 2022 is a big year. Are you ready? Smaato’s 2022 Global Digital Advertising […]

The Contribution of Advertising to the Turkish Economy Report

Digital Marketing Communications Platform DPIP was established in January 2021 by Turkish Advertisers Association(RVD), Turkish Association of Advertising Agencies (RD), […]
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