Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

Watch it Again! Industry Insider with OneTrust: Prioritising Data Transparency

This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in […]

IAB Europe Guide to Ecommerce

As consumers continue to adopt and increase their use of online channels to shop for goods and services, the relative […]

IAB Europe Navigator: Quality in Digital Advertising (update September 2022)

This Navigator demonstrates the vast amount of work being undertaken in Europe and beyond to build and ensure a sustainable […]

Digital Marketing Quarterly Trends Report Q2 2022 From Skai

How did Q2 2022 shape up for the digital marketing industry? Skai is here to tell you! Check out their […]

IAB Europe Updated Guide to Connected TV

The worlds of TV and Digital have been coming closer together for some time. With the rapid adoption of smart […]

Little Headhunters powered by LinkedIn - Publicis Worldwide Poland - Webinar Recording

Watch the third webinar in this exclusive MIXX Awards Europe 2022 Winners series here. This webinar dives deeper into the […]

Samsung Ads TV Advertising Engagement Study Report

Technology has disrupted numerous areas of the advertising industry and the world of television is certainly no exception. With the […]

Bruketa&Zinc&Grey - AI Anxiety Meter - Webinar Recording

Watch the second webinar in this exclusive MIXX Awards Europe 2022 Winners series here. This webinar dives deeper into the […]

IAB Europe's Guide to Identity: Technical Standards and Key Considerations

With third-party cookies and Android Advertising IDs (AAIDs) set to be phased out by Google, and Apple’s ID for Advertisers […]
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