27th October, 16.00 CET - Register now to secure your space.
What does the Retail Media opportunity in Europe look like? In this webinar, IAB Europe and Xandr will unveil the results of a new industry survey that outlines buyers’ views and use of Retail Media. The insights will showcase the opportunity of partnering with retailers and how retail media can be used to enhance digital advertising.
Speakers:
Miriam Thome, Senior Director Marketplace Development, Xandr
Nate Pinkston, Head of Account Management & Customer Success, PromoteIQ (Microsoft)
Alice Hawcroft Anson, Digital Media Director, Nectar 360
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Verve Group took over!
Whether it be adhesive tape or ad-tech, transparency matters. What used to be implied as clear enough for anyone to see, the principles of transparency have become more scrutinized in our sector. In this presentation, Verve Group addresses the obvious, and not-so-obvious, applications of transparency in the places where it is seen–and needed–most. What’s more, the Verve Group team provide discussions through both international and North American lenses so there is an understanding of where transparency is–and where it is needed.
Speakers:
27th September| 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Google is taking over!
Google will first present the results of their latest consumer research with over 20,000 Europeans on the consequences of good and bad privacy experiences online, and then share the company's approach to balance consumer privacy, users control over data and effective marketing.
Speakers:
Maxwell Minckler, Senior Marketing Research & Insights Manager, Ads, Market Insights, EMEA
Max has 11+ years of experience driving B2B and B2C research programs that translate information into business impact on local, regional, and global levels. Before joining Google EMEA as Senior Ads Insights Manager, Max served as Google's Brand & Reputation research lead for Asia Pacific, and built data-led insights functions for technology and media companies across North America.
Sebastian Grantz, EMEA Industry Relations Privacy Manager
Sebastian has 15+ years of experience in digital marketing, sales and digital transformation in EMEA. He is the Privacy Lead for Google's team that manages the relationship with industry bodies in EMEA. Before joining the Industry Relations team, Sebastian spent multiple years in Google's sales organisation and served as the Ads Privacy Lead for Central Europe.
29th September | 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, LiveRamp is taking over!
Data collaboration, clean rooms, and retail media. These are amongst the hottest buzzwords in marketing right now, yet more than half of marketing professionals say they have never used one. Why not? Because most marketers don’t know where to start. Plus, there are still misconceptions that surround how the data is being used.
In this session, Ian Fremaux, Solutions Architect and Head of International Pre-Sales at LiveRamp talks through:
Collaboration data 101, the foundation of this practice through the evolution of where we are now
The steps those within the advertising ecosystem should take to build relationships based on transparency and trust to connect and allow for effective collaboration
How brands are successfully executing these strategies right now
Speaker: Ian Fremaux, Solutions Architect & Head International Pre-Sales at Liveramp
Ian is a seasoned expert in marketing technology and has worked across engineering and solutions architecture for over 20 years. He is currently Solutions Architect and Head International Pre-Sales at LiveRamp, having joined initially as part of the product team who launched its privacy-first data collaboration platform, Safe Haven, first adopted by Carrefour in France. Ian now consults with new clients to onboard LiveRamp, providing technical expertise on the products and services available across different international markets.
13th September 2022 | 11:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Meta is taking over!
In this session, Meta's policy experts will be sharing an update on how Meta is supporting teens, parents and caregivers, as well as the efforts to protect the wellbeing and safety of youth on their platforms like Facebook and Instagram.
Speaker: Tara Hopkins, Public Policy Director, EMEA for Instagram
Register here, for this live, free event.
3rd October | 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Adform is taking over!
Historically speaking, adversity is one of the best drivers of innovation. The existential threat that third-party cookie deprecation has posed to advertising has driven the rise of scalable, first-party ID solutions. Join us for a fireside chat with Phil Acton, Adform's General Manager, UK, and PwC UK , where, to encourage transparency and engender trust in Adform’s ID Solution, we invited PwC to take a look under the hood to verify our claims.
Speakers:
Adam started PwC’s media measurement team together with Sam Tomlinson in 2008 and currently leads PwC's audience measurement and reporting team in London. He supports a variety of media owners and ad tech businesses with their multi-platform audience reporting, as well as verifying their audience data segments. He also reviews the processes and controls underpinning their technology platforms, focussing on areas such as efficiency, transparency and accuracy of reporting. His clients have included the BBC, Channel 4, Financial Times, News UK, and Wall St Journal.
Adam is at the forefront of PwC’s continued drive to innovate around audience measurement and reporting, including exploring measures of impact and engagement.
Phil Acton is Country Manager, UK at Adform, where he is responsible for further expanding Adform’s innovative vision of Efficient Modern Marketing through their integrated advertising platform Adform FLOW . Drawing on his expertise in strategy, sales, new business development and account management, Phil head’s up the UK team in line with Adform’s ‘forward together’ philosophy. Acton focuses on cultivating and developing new and existing client relationships, as well as building on partnerships with brands, media and creative agencies.
Acton’s 20+ years of experience in the industry include seven years at Adobe, as well as working for small start-up agencies and large global holding groups. In that time he has consulted with some of the worlds’ largest brands to help solve their business challenges, and has a wealth of experience in channels such Paid Advertising, Data Management, Identity and Supply Path Optimisation.
Register here, it is totally free!
14th September 2022 | 12:00 CET | Register Now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, OneTrust is taking over!
It’s hard to increase brand loyalty without offering consumers a clear view of why you need their data and how that data will be used. Data collection is essential to offering consumers a robust personalised shopping experience — yet without clear language and value exchange, consumers are often hesitant to share. As consumers become more educated on data collection, join us to learn how you can prioritise data transparency and share openly with consumers in order to build trust, gain loyalty and improve ROI.
Join this session to:
Speaker: Bally Lotay, Senior Solutions Engineer
Bally Lotay serves as a Senior Solutions Engineer at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the centre of their operations and culture. In his role, Bally supports the OneTrust Consent & Preference Management where he advises companies on how to drive engaging user experiences while building trust and demonstrate regulatory compliance.
28th September 2022 | 12:00 CET | Register Now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Verve Group is taking over!
Whether it be adhesive tape or ad-tech, transparency matters. What used to be implied as clear enough for anyone to see, the principles of transparency have become more scrutinized in our sector. In this presentation, Verve Group will address the obvious, and not-so-obvious, applications of transparency in the places where it is seen--and needed--most. What's more, the Verve Group team will provide discussions through both international and North American lenses so there is an understanding of where transparency is--and where it is needed.
Speakers:
Alan Ngai, Director of Product Management, Verve Group
Alan has over 11 years of AdTech experience, specialising in building and nurturing ad tech platforms to fulfil end customer requirements for a sustainable internet. He’s specialised in delivering DSPs, Audience Data, AdServers, AdExchanges & SSPs. Most recently he’s Director of Product for Verve Group’s leading the growth and development of it’s supply side business.
Alexei Moltchan, Director of Product Management, Verve Group
Alexei Moltchan is responsible for Verve Group’s DSP, where he leads the strategy and the team. He brings numerous years of experience in product management and adtech spanning across supply, demand, data and identity. Previously, lead the product for LiveIntent’s Publisher Identity and Attribution products, where he built and scaled the identity resolution capabilities for the Prebid ecosystem. He also brought to market the core product for the Publisher Ad Server and Programmatic Platform at Adform before that.
Join us on 28th September at 12:00 CET for this live, free event.
Register here.
15th March, 12:00 CET
The European Online Video (OLV) market is seeing rapid growth. In Europe, it now commands nearly 40% of all display spend and is the fastest-growing segment within social. Innovations in this space, such as advancements in video quality, mean that this growth will only continue. The market is, however, fragmented, due to several factors including media consumption habits, regulation, and media trading cultures.
In this Industry Insider webinar with PubMatic, they share the insights from the new research ‘State of Online Video Advertising in Europe’ and shed some light on formats and the factors affecting buying decisions in the online video programmatic space today. You also hear from a panel of experts about how agencies and publishers navigate the video ecosystem and share some predictions for the next 12 months.
Speakers:
Lauren Evans, Global Head of Operations at Genius Sports
Katie Coteman, VP, Advertising and Partnerships at Discovery
Bill Swanson, EMEA Strategy Lead at IRIS.TV
Jaidev Kakar, Director of Advertiser Solutions, CTV and OTT, PubMatic
Dave Sandham, Engagement and Operations Director, GroupM
Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes at IAB Europe
Register here to secure your free space!
On 16th February 2021, IAB Europe hosted an Industry Insider Webinar with Integral Ad Science (IAS).
The webinar was hosted live and you can watch the session recording here.
Synopsis:
It’s no secret that Connected-TV (CTV) adoption has skyrocketed in recent years. Consumers are drawn in by its ability to watch their favourite content on devices and subscribe to streaming services that meet their preferences and budget. But what are the most preferred devices and platforms? And what are consumers' preferences when it comes to paying for subscription services?
This Industry Insider webinar with IAS answers these questions and more. It uncovers the results of IAS's report Streaming Wars UK: How CTV is shaping the future of content consumption and delves into what's next for CTV.
Watch the session recording here.
Speakers:
Glenn Perera, Director of Product Strategy, IAS
Diana Romero, Digital Standards and Partnerships Manager, PMX Global
On the 19th January 2021, IAB Europe hosted an Industry Insider Webinar with S4M.
The webinar was hosted live and you can watch the session recording here.
Synopsis: As we welcome in the new year, retailers need to plan how to get customers back into stores in 2021. In this webinar S4M reveal how to get ahead of the competition with advertising best practices for driving customers back into store.
Featuring a panel of experts from S4M, JCDecaux, and IAB Europe, the session covers the future of brick-and-mortar and how combining advertising channels can lead to better results for businesses.
Speakers:
Christophe Collet, CEO, S4M
Christophe Collet founded S4M in Paris in late 2011. The company quickly became a key mobile partner for many of the most prominent media agencies in the French market. Today, S4M is continues to expand worldwide with offices in London, New York, Miami and Singapore. Christophe leads the company as CEO with a clear ambition to establish S4M as the major player among media agencies and advertisers beyond the French borders. As a pioneer in the mobile ecosystem, Christophe Collet co-founded Adenyo, a mobile marketing agency based in France and in Canada and sold to Motricity in 2011.
François-Xavier Pierrel, Chief Data Officer, JCDecaux
François-Xavier Pierrel is the Chief Data Officer for JCDecaux. He is responsible for the JCDecaux global data strategy to accelerate the digital transformation of the Out-Of-Home media.
Prior to JCDecaux, he spent several years at Renault, Microsoft, and Facebook. François-Xavier has an extensive background in data to enable digital transformation or François-Xavier demonstrates a strong data expertise to enable digital transformation.
Dr. Daniel Knapp, Chief Economist, IAB Europe
Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.
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