Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

[Webinar Recording] TCF - CTV and Consent with Sibbo and Sourcepoint

On the 29th of November, IAB Europe hosted a Transparency & Consent Framework (TCF) webinar with a special focus on […]

[Webinar Recording] State of the Nation – Digital Advertising Outlook 2023

  Check out the latest ‘State of the Nation’ digital advertising end-of-the-year edition, led by our Chief Economist Daniel Knapp. […]

ID5 - The impact of cookie syncing on data leakage and energy consumption

  The advertising world as we know it is changing. Third-party cookies are on their way out, yet they are […]

[Webinar Recording] The Post Third-Party Cookie Era: 2022 in Review & What to Expect for 2023

Earlier this year Google announced a two-year delay in its phasing out of third-party cookies, with the new deadline set […]

Skai’s Quarterly Digital Trends Report Q3 2022

See Skai’s breakdown of industry trends and performance across retail media, paid search, and paid social. Download the report to […]

DoubleVerify’s Guide to the Four Fundamental Shifts in Advertising and Media

DoubleVerify’s 2022 Four Fundamental Shifts in Advertising & Media report provides a detailed analysis of consumers across 18 countries, in […]

ID5’s third edition of their State of Digital Identity report

What is the state of digital identity in 2022? ID5 turns to the industry once again by surveying 164 participants […]

IAB Europe In-Game Advertising One Sheet

This one sheet provides a handy summary of the key opportunities, current challenges & solutions and measurement considerations for In-Game […]

[Case Study] Lays with Eskimi and Anzu

Lay’s Achieves A 92.5% VCR With 6-Second Snackable In-Game Video Ads From Anzu & Eskimi. One of the world’s largest […]
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