Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

[Webinar Recording] Programmatic Premium Video: What You Need to Know Today

  On the 30th March IAB Europe bought together a panel of experts from its Programmatic Trading Committee to discuss […]

IAB Spain’s The Guide On The Efficiency Of Data

IAB Spain has released their Guide on Data Efficiency, sponsored by GroupM and prepared by one of the working groups […]

IAB Europe Explains Video Series

Looking for simple explanations on different industry topics, challenges and emerging trends from those most in the know?  ‘IAB Europe […]

Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5 by Magnite

Magnite's latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5” finds that streaming […]

Identity: Decoded A Guide to Navigate the Identity Discussion by Verve Group

When it comes to identity, it’s time to bridge the knowledge gap between buy-side and sell-side stakeholders. “Identity: Decoded” by […]

IAB Europe’s 2023 Brand Safety Poll

  IAB Europe’s 2023 Brand Safety Poll results are here!  IAB Europe’s Brand Advertising Committee conducted a survey in January […]

IAB Europe Native Advertising One Sheet

This one sheet provides a handy summary of the key opportunities, key challenges & solutions and best practices for Native […]

Infographic: Retail Media Advertising in Europe

IAB Europe has compiled key stats on the current stats of retail media advertising in Europe in this handy infographic.

IAB Europe's Updated Guide to the Programmatic CTV Opportunity in Europe

The European Connected TV (CTV) market has skyrocketed in recent years. Where the worlds of TV and digital have been […]
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