Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

Case Study from SpotX: How Under Armour Extended Audience Reach with CTV

CTV advertising offers advertisers the opportunity to extend their audience reach beyond traditional TV buying. This case study from SpotX […]

New Research from Magnite: CTV - The Future Forward

2020 was a year like no other - and the nature of events saw an acceleration of pre-existing trends in […]

Webinar Recording - Transitioning to a Post Third-Party Cookie Era

Our webinar on Transitioning to the Post Third-Party Cookie Era took place on 23rd February with nearly 300 people joining […]

IAB Europe Guide to the Post Third-Party Cookie Era - Updated in February 2021

This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and […]

Webinar Recording: Economic Trends Forum - 2021 Outlook

Our first Economic Trends Forum of 2021 took place on 19th January with nearly 200 people joining us live!  Led […]

IAB Europe's Guide to Ad Fraud

In December 2020, IAB Europe released its 'Guide to Ad Fraud’, to help drive media quality and effectiveness in the […]

New Guide: GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

IAB Europe works to provide analysis and guidance on the interpretation and application of EU privacy and data protection rules […]

IAB Europe - Buyer's Guide to Digital Audio

In November 2020 , IAB Europe released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media […]

IAB Netherlands Research: The C-level Is Looking For The Right Balance

Despite the awareness of what the biggest developments, opportunities and challenges are, IAB Netherlands' C-level research report presented in November […]
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