Thursday 20th April| 16:00 CET – Register here
An overview of the changes to the TCF technical specifications between v2.0 & v2.2. This session is to help CMPs and Vendors navigate the different technical resources.
Speakers
Thursday 20th April| 15:00 CET – Register here
An overview of the main differences in policies between v2.0 & v2.2. This session is for all TCF stakeholders.
Speakers
Wednesday 26th April| 15:00 CET – Register here
IAB Europe in collaboration with RTB House, Criteo and Google is offering another webinar on Privacy Sandbox which focuses on initial testing results from early Privacy Sandbox testers within Europe.
In this session you will hear an update on the latest Privacy Sandbox developments directly from Google’s Chrome team before both Criteo and RTB House will share their initial learnings from their tests with Topics and FLEDGE.
Chrome intends to launch the APIs to all Chrome users this summer. This webinar provides a unique opportunity to learn more about how companies are preparing and your chance to ask experts from across the industry about their learnings and what to expect in the future.
Agenda
Speakers
Scott Friesen, Strategic Partner Manager, Google
Scott is a partner manager in the Privacy and Chrome team in the UK and has 10 years experience working on web and advertising technologies. At Google he has previously worked on launches of new web app APIs and performance initiatives with publishers, content creators and platforms. Since 2019 he has been helping to educate the web ecosystem about the Privacy Sandbox, Chrome's efforts to protect people's privacy online while enabling a sustainable open web.
Julien AIMONINO, Senior Product Manager, Criteo
Julien supervises Criteo’s involvement in the Privacy Sandbox for FLEDGE and Topics APIs. He spent 8 years in the nuclear industry as engineering lead and project manager, followed by 6 years, since now, in product management for leading software companies and a startup. He’s passionate about skiing and alpinism.
Thomas PRIEUR, Senior Product Manager, Criteo
Thomas started working at Criteo 4 years ago. He first worked as a data scientist, mostly focusing on reporting data for Criteo clients. He moved to a Product Management position early 2022, still focusing on setting up the right measurement tools for Criteo clients. As part of that, he coordinates the efforts related to the Privacy Sandbox and related initiatives, with a focus on Measurement APIs.
Mateusz Rumiński, Private Advertising Ecosystem Go-To-Market Lead, RTB House
Mateusz focuses on getting RTB House prepared for the cookieless world. His work includes conducting research, running experiments, and educating both internal and external stakeholders on the future of the advertising industry. He is an active participant of various industry groups in forums such as the W3C. He frequently shares his findings in papers, articles, or at industry events. His recent publications relate to FLEDGE experiments conducted by RTB House. Prior to joining the company, Mateusz worked as a management consultant specialising in digital strategy.
Thursday 20th April| 12:00 CET – Register here
What can today’s trending conversations tell us about tomorrow’s opportunities? Like all good stories, this one’s got layers. Meta’s Culture Rising Report distills 20 trends, to help you respond to changing values, needs, and desires in a way that creates relevance, meaning, and growth.
Claire Davies, Head of Programmes at Meta will present the trends report. She will then be joined by IAB Europe’s Chief Economist Daniel Knapp for a fireside chat on the results.
Join us to understand what’s shifting, what’s sticking, and what’s next.
Speakers
Claire Davies, Head of Programmes, Meta
Claire Davies leads a series of Meta’s B2B marketing programmes in EMEA, including insights and thought leadership, via Meta Foresights. The Meta Foresight team tracks the trends and topics that 3.6 billion voices care about. They field studies, conduct surveys and talk to big thinkers both inside and outside Meta, in the hope of understanding what those signals mean for the future.
Claire spent the early part of her career as a broadcast journalist, before switching to digital and working at The Press Association - the UK’s national news agency. After PA, Claire joined Google and was responsible for helping to launch Think Insights in the UK. Then she worked as Head of Content at Kantar, where she built a global content team - launching web and social channels in markets including: UK, China, North America and Brazil.
Daniel Knapp, Chief Economist, IAB Europe
Daniel Knapp is an advertising, media and data expert with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence.
Currently, he serves as Chief Economist at IAB Europe, and a partner at Redefine Digital, a data science and strategy boutique that develops tools for media and advertising businesses to get insights from information and data. Daniel has worked with leading publishers, Fortune 500 brands and regulators to reverse-engineer complex data flows and auction dynamics in the programmatic advertising supply chain.
Monday 24th April | 12:00 CET – Register here
Join IAB Europe’s Chief Economist for a ‘State of the Nation’ digital advertising overview.
In these uncertain times, with added economic pressure, Daniel will share his latest outlook on digital advertising eco-system.
After the presentation, Daniel will take questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges.
This is a must attend session for any industry professional that wants to see the science and data shaping our future paths.
Thursday 9th May| 15:00 CET – Register here
IAB Europe will bring together a panel of experts from its Brand Advertising Committee to discuss advertising within In-Gaming environments in Europe.
This webinar will explore the key opportunities, challenges, and innovations in this nuanced advertising space. Hear from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.
If you would like to join this free event register here!
Tuesday 18th April | 11:00 CET – Register here
Retail Media is now a key media channel within the digital advertising industry with IAB Europe forecasting that Retail Media ad spend will reach €25bn in Europe by 2026. As brands increase their investment in Retail Media advertising - largely driven by the depreciation of the third-party cookie - it is important that the industry comes together to discuss the key opportunities and challenges.
In this event, industry experts will come together to discuss how the Retail Media market in Europe is developing. They will explore how a Retail Media solution can be developed, key measurement principles and how Retail Media investment can provide effective closed loop measurement.
Thank you to our event host partner Taboola and media partner The Drum.
Event registration and location:
This is a hybrid event and is open to IAB Europe members to attend in person. If you would like to attend live please register your interest here, please note we have limited availability so will confirm tickets to this event. The event will be followed by a networking lunch for those attending in person.
The virtual live stream of the event is open to all, please register here.
Thanks to our event partner, Taboola, who will be hosting this event for us. The address is: Taboola, 2nd Floor, Aldgate House, 33 Aldgate High St, London EC3N 1DL.
Agenda (all times are in CET):
11:00 - 11:10 - Welcome & Introduction
11:10 - 11:35 - Keynote Presentation: Retail Media Landscape in Europe
IAB Europe’s Chief Economist, Daniel Knapp, will provide an overview of the key European Retail Media trends, insights and market intel.
Dr. Daniel Knapp, Chief Economist, IAB Europe
11:35 - 12.05 - Retail Media Landscape in Europe
A panel of industry experts will discuss the key trends and developments happening in the Retail Media market across Europe.
Moderator:
Giles Longhurst, Managing Director, EMEA & APAC, Connexity (e-commerce division of Taboola)
Speakers:
Rogier Lammers, VP of Sales Central Europe, CAVAI & Chair, VIA Netherlands Retail Media Task Force
Gonzalo de la Mata , Global Commerce Lead, Zenith Global & Publicis
Michelle Urwin, VP Marketing, Skai
Jakob Bak, SVP and co-founder, Adform
12:05 - 12:35 - Retailer 101 - What You Need to Know
A panel of retail media experts will share some of their insights and best practices from their own businesses. They will discuss how you can build a successful Retail Media solution.
Moderator:
Babs Kehinde, Senior Director, Commerce Media, PubMatic
Speakers:
Jason Wescott, Global Practice Lead Commerce, Xaxis
Laura Wakeling, Senior Director of Client Success & Onboarding - EMEA, Citrus Ad
Jemma Hill, Strategic Account Director, Northern Europe, Equativ
Robert Jozic, CEO, Schwarz Media
12:35 - 13:05 - Closing the Loop - Retail Media Measurement
A panel of experts will discuss how retail media offers the promise of closed loop measurement. They will cover how measurement within Retail Media works and how it can enable marketers to demonstrate effective ROAS.
Moderator:
Salvatore cospito, CEO, Reetmo & Head of Retail Media Group, IAB Spain
Speakers:
Ben O'Mahoney, AdTech & Data Partnerships Lead, Ocado Retail
Laura Badea, Partner eCommerce Wavemaker Global
Mark James, Head of Europe, Perpetua
Lavinia Benon-Stanescu, Data Partnerships Director, The Trade Desk
13:05 - 14:15 Event close and networking lunch
Event Host & Moderator:
Marie-Clare Puffett, Marketing & Insights Director, IAB Europe
If you would like to join this event virtually for free, register here!
If you would like to register your interest to attend in person (reserved for IAB Europe members only), register here!
Thursday 4th May | From 13:30 BST / 14:30 CET – Register here
The Virtual Programmatic Day (VPD) brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.
If you would like to join this free event register here!
This year we will be making our Virtual Programmatic Day event hybrid live from Xaxis's office in London and it is open to members of IAB Europe to attend in person. If you would like to attend in person from 12:30 BST / 13:30 CET for a networking lunch and the live content please register your interest here.
Spaces are limited so be sure to secure your space and we will email you to confirm your attendance.
Agenda (BST)
12:30 - 13:30 - Registration & Networking Lunch for In-Person Attendees
13:30 - 13:40 - Welcome & Introduction - Open to Virtual Attendance - Hosted by Nick Welch, Head of Programmatic, EMEA, Integral Ad Science (IAS) & Chair of IAB Europe's Programmatic Trading Committee
13:40 - 14:10 - Panel Discussion with Audience Q&A: The Value and Evolution of Programmatic - From Header Bidding to SPO to Conquering AV & TV
Programmatic advertising has transformed the way digital ads are brought and sold. First Introduced to the market in the mid-2000s through the advent of real-time bidding (RTB) technology, advertisers can now target specific audiences with greater precision and efficiency through automation. Something that adds immense value to any media plan. But what is the real value of programmatic today and how has it evolved from Header Bidding and Supply Path Optimisation (SPO) to tackling new and emerging channels and formats such as AV and TV? A panel of experts will come together to dive into and discuss its true value today.
This session will be moderated by Jaidev Kakar, Director, Advertiser Solutions, EMEA at PubMatic, who will be joined by:
14:10 - 14:40 - Panel Discussion with Audience Q&A: Programmatic Omnichannel
In this session we bring together a panel of experts to discuss the challenges and opportunities programmatic omnichannel campaigns. They will also address how the programmatic ecosystem has evolved to enable the delivery of effective omnichannel campaigns and what we can expect to come in this area.
This session will be moderated by Rebecca Rose, Head of Clients EMEA, Verve Group who will be joined by:
14:40 - 15:10 - Panel Discussion with Audience Q&A: Retail & Commerce Media - The Programmatic Angle
Retail media is no longer an ‘emerging’ channel and is expected to reach 25bn in ad spend by 2026. But what impact do programmatic capabilities have on retail and commerce ads? This panel of experts will discuss this plus how retail and commerce media can be planned, bought, and sold programmatically.
This session will be moderated by Nick Welch, Head of Programmatic, EMEA, Integral Ad Science (IAS) & Chair of IAB Europe's Programmatic Trading Committee who will be joined by:
15:10 - 15:40 - Panel Discussion with Audience Q&A: AI and the Future of Programmatic
AI is widely adopted and utilised in the programmatic space, with DSPs creating machine learning algorithms and buyers adopting key processes to help optimise toward campaign success but what does the future look like and how will AI technologies help advance programmatic trading and the digital advertising industry?
In this session, a panel of industry experts will come together to discuss the role that AI and new technologies play in programmatic advertising. They will discuss the current opportunity and challenges in this space and will look at what the future holds with new technologies and innovations on the horizon.
This session will be moderated by Chloe Nicholls, Head of Ad Tech, IAB UK who will be joined by:
Hosted by:
Nick Welch, Head of Programmatic, EMEA, Integral Ad Science (IAS) & Chair of IAB Europe's Programmatic Trading Committee
Speakers:
Jennifer Lorimer, Manager, Programmatic Optimisation, DoubleVerify 
Paul Snook, Senior EU Programmatic Manager, Samsung Ads
Alice Beecroft, Senior Director, International DSP Client Partnerships, Yahoo
Rebecca Rose, Head of Clients EMEA, Verve Group 
Amina Begum, Director, Solutions Consulting, Microsoft
Thursday 30th March | 15:00 CET – Register here
IAB Europe will bring together a panel of experts from its Programmatic Trading Committee to discuss advertising within Premium Video environments in Europe. The panel will explore what constitutes Premium Video, dive into the challenges of cross-channel and platform measurement, and will share their thoughts on what to consider when looking to buy Premium Video ads programmatically.
This is a must-attend for anyone wanting to explore the programmatic advertising opportunities of Premium Video in Europe today.
Speakers:
Jamie Caras, Executive Regional Director and Head of Commercial Strategy, Freewheel
Clara de Rosa, Head of Customer Success, UK, Netherlands & Belgium, Adform
Interact is back for 2023 and we are very excited to be heading to Madrid 23rd - 24th May to explore all things Innovation, Sustainability & Growth. In partnership with IAB Spain, across two-days we will be bringing industry experts together to discuss and debate how we become privacy first, tackle sustainability and drive growth through innovation in the digital advertising industry. Key topics on this year's agenda include, but are not limited to:
We have some fantastic speakers lined up too, so keep your eyes peeled for more information coming on this soon.
If you haven’t been to Interact before and want to know what all the hype is about, why not check out our 2022 wrap blog post here. It’s full of event highlights, videos and more to give you a sneak peek into what you can expect when you join us in Madrid.
For more information see our Interact page here.
Wednesday 28th March | 12:00 CET – Register here
Did you know that the internet’s overall environmental impact is estimated to be at around 2%-4% of global carbon emissions, with a typical ad campaign emitting around 5.4 tons of Co2? As the industry and wider society become more aware of the impact that the internet and digital ads have on the climate crisis, it is now more important than ever to take action and drive real change to ensure we play our part. .
But as an industry how prepared are we in our fight to make digital advertising sustainable? What have we achieved so far and how much further do we need to go?
In this virtual event, industry experts will come together to discuss the state of readiness of our industry. They will explore what is available today to help drive the reduction of carbon emissions produced by the delivery of digital advertising and will dive into what else needs to be done in order to achieve net zero.
Agenda (CET)
12:00 - 12:05 - Welcome & Introduction
12:05 - 12:15 - Keynote Presentation: State of Readiness - Sustainability in Digital Advertising - Andrew Hayward-Wright, Programmatic & Sustainability Advisor, IAB Europe
This keynote presentation will dive into the results of IAB Europe’s ‘State of Readiness’ report. It will look into the digital advertising industry to see where we are today and how far we have progressed in our journey toward sustainable digital advertising.
12:15 - 12:45 - Panel Discussion with Audience Q&A: What’s Happening at a Local Level? Current Initiatives from National IABs
A panel of National IAB representatives will share some of the latest initiatives worked on at a local market level and will discuss how we can bring these initiatives to a European/Global level.
Andrew Hayward-Wright, Programmatic & Sustainability Advisor, IAB Europe will moderate this session and be joined by:
12:45 - 13:15 - Panel Discussion with Audience Q&A: State of Play: What Are Corporate Companies Doing Today?
A panel of experts will share some of the great work and initiatives they have seen in our industry to ensure sustainable digital advertising to date. They will discuss current examples of different advertising techniques & technologies that are or are working towards being environmentally and socially responsible, while also being economically viable.
Claire Gleeson-Landry, Head of Investment & Sustainability, GoodLoop will moderate this session and be joined by:
13.15 - 13.30 -Keynote Presentation - Confronting the Climate Emergency: How can the Media do Better - James Fleetham, Head of Client Sales, The Guardian
13:30 - 14:00 - Panel Discussion with Audience Q&A - How Do We Advance Sustainability in Digital Advertising
A panel of industry experts will come together to round up the above-mentioned initiatives and discuss what needs to happen next as we move towards the sustainable delivery of digital ads and help to achieve net zero.
Sophie Bulcraig, Director - Buyer Development EMEA at OpenX will moderate this session and be joined by:
Speakers:
Erik Häggblom, CEO of Tribaldata for IAB Spain
Wednesday 15th February at 16.00 CET - Register Here
Commerce media has undoubtedly been one of the most eagerly-discussed emerging sectors in the advertising industry over the last year. Global and local brands are keenly exploring how to advertise through the channel, given that it offers marketers a method of meaningfully demonstrating return on investment (ROI), thus fulfilling the “closing of the loop” between media spend and actual sales data, which has become particularly prevalent against the backdrop of identifier deprecation across display and mobile environments.
While much has been made on these opportunities for marketers in commerce media, there have been fewer investigations examining attitudes to commerce media from the perspective of retailers and commerce media platforms, and how their investment in the sector is set to evolve accordingly.
To that end, ExchangeWire, in association with PubMatic, have produced a new report – ‘The Evolution of Commerce Media in Europe’. In this Industry Insider webinar with IAB Europe, PubMatic will share the insights from this new research and shed some light onto how sellers of goods and services within Europe are interacting with commerce media, the core drivers and barriers to increasing commerce media investment, and how retailers are working with technology partners to capitalise on opportunities within the sector.
You will also hear from a panel of commerce media experts about how they navigate the commerce media ecosystem and share some predictions for the next 12 months.
Moderator:
Marie-Clare Puffett, Marketing and Insights Director, IAB Europe
Marie-Clare is the Marketing & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. She is tasked with driving IAB Europe's industry engagement and initiatives within Retail Media as well as owning the association’s industry research and insights outputs and roadmap.
Panellists:
Babs Kehinde, Senior Director, Commerce Media, EMEA at PubMatic
Babs is a seasoned executive with decades of experience in sales, business development and strategy across several successful media and technology companies. As Senior Director, Publisher Development, he is responsible for growing the company’s publisher relationship with a current focus on Retail media and Omnichannel programmatic monetisation (CTV/OTT, mobile, in-app, etc).
Prior to PubMatic, Babs held various director-level positions at OpenX, Essence, Yahoo!, playing a key role in their business development efforts. He has deep insights into the ad technology market.
Daniel Knapp, Chief Economist, IAB Europe
Daniel Knapp is an advertising, media and data expert with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence.
Currently, he serves as Chief Economist at IAB Europe, and a partner at Redefine Digital, a data science and strategy boutique that develops tools for media and advertising businesses to get insights from information and data. Daniel has worked with leading publishers, Fortune 500 brands and regulators to reverse-engineer complex data flows and auction dynamics in the programmatic advertising supply chain.
Daniel is a board member at the Institute of European Media Law and at Europe’s MediaLab (Fondation Euractiv), a Brussels-based think/do tank. He regularly lectures at universities on digital marketing related topics and acts as expert evaluator for EU projects in media innovation.
Previously, Daniel was an associate expert on media and AI at the European Commission for Vice President Ansip’s Cabinet and co-founded programmatic advertising agency Twins Digital in Düsseldorf. He spent 11 years at IHS Markit, latterly as Executive Director in the Telecoms, Media and Technology practice. At IHS Markit, he pioneered Advertising Intelligence, a research and insight service that tracks ad spend in 65 markets globally. Before this, he worked in media policy in Germany.
Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.
Kristina Kaganer, VP Product Development, Publicis Commerce
Kristina is VP, Product Development at Publicis Commerce, part of a team specialising in developing technology products designed to ensure Publicis clients outperform in the ecommerce space. Kristina has 13 years’ experience in digital & data products. Previously she worked client-side for Coty and AB InBev in roles straddling data strategy, data products and paid media. As part of Coty, Kristina established the in-house paid media function before moving into a global role developing in-house data products designed to drive profitable top-line growth. Earlier Kristina built a strong track record in insights and analytics with the likes of MediaVest, Mindshare and OMG working on clients such as Unilever, Walmart and Nordstrom. Kristina is passionate about using technology and data to bring people together and enhance the level of intelligence and understanding across businesses.
Justin Sandee, Director Commercial Development, bol.com
Justin Sandee is a passionate online media specialist and commercial manager with over 15 years track record in helping various publishers, broadcasters, brands, and retailers to grow their digital business. Since 2017 he’s building the Retail Media department of bol.com, the largest retail platform in the Netherlands and Belgium.
Don't miss out of this free event! - Register Here
