Tuesday 21st November | 14:00 BST / 15:00 CET – In-Person attendance registration Register here for In-Person and here for Virtual attendance
The H2 edition of the Virtual Programmatic Day invites you to journey into the captivating realm of Artificial Intelligence (AI) in programmatic buying. We're excited to commence the day with a pivotal presentation of insights from IAB Europe's recent "Attitudes to Programmatic Report," a significant annual benchmark for digital advertising programmatic strategies. This year's findings have unveiled: AI ranks as the number one area of investment for 2024.
After a panel discussion to explore this insight and other key trends, there will be a keynote presentation and a series of panel discussions to explore the practical implications of AI in programmatic advertising.
This event is designed to empower attendees with practical insights and knowledge that they can apply to their daily roles, while also providing a window into the innovative strategies and techniques employed by others in the industry.
Attendees can either join in-person or virtually for an afternoon of discovery, collaboration, and empowerment in the world of AI and programmatic buying. Don't miss your chance to be part of this event!
Registration: 13:30 - 14:00 BST
Event: 14:00 - 16:30 BST
In-Person attendance registration here
Virtual attendance registration here
8th November 8:30 - 12:00 GMT | Invitation-Only Event
We will be hosting a networking breakfast and a packed agenda of sessions at Meta's Brock Street office in London to learn about the industry’s efforts to promote sustainability across digital advertising and push for further progress.
Together with Meta and supported by Ad Net Zero, we bring you this in-person industry event at a moment that marks the one-year anniversary of our Sustainability Standards Committee. We will spotlight some of the great work being done, and importantly address some of the barriers to further progress with a view to driving more action.
Spaces are limited and reserved for members of IAB Europe's industry committees. For more information on this event and the work of IAB Europe's Sustainability Standards Committee please contact Lauren here - wakefield@iabeurope.eu
Confirmed speakers:
Tuesday 24th October | Time - 16:00 – Register attendance interest here
The digital era has brought forth unprecedented opportunities and challenges, particularly in the realm of public discourse and democratic participation. As the digital public space continues to evolve, EU policymakers are keen on exploring solutions and policies to address low turnout in European elections and foster stronger connections with European citizens.
At this event we will delve into the complex landscape of the digital public space, examining the rights and risks it presents while assessing how European policymakers are responding. Pierre Devoize, Chair of IAB Europe’s Policy Committee will be our event host.
The event will kick off with an insightful keynote address by Věra Jourová, Vice President of the European Commission for Values and Transparency.
The event will follow with two thought-provoking panels:
Moderator:
Franck Thomas, Policy Director, IAB Europe
Speakers:
Anna Herold, Head of Unit for audiovisual and media services policy at the European Commission.
Petra Wikström, Senior Director of Public Policy, Schibsted
Julie Majerczak, Reporters without Borders (RSF), Head of EU office
Moderator:
Inés Talavera de la Esperanza, Public Policy Manager, IAB Europe
Speakers:
Sabrina Spieleder, Team Leader Policy, Strategy and Global Priority Issues – Strategic Communication, Task Forces and Information Analysis Division – European External Action Service
Alex Thomas, Director, Brand Safety / Responsible Investment, GroupM EMEA
Carlos Hernández Echevarría, Head of Public Policy & Institutional Development, Maldita.es
Spaces are limited so be sure to register your interest for a space today. Please note spaces are not guaranteed and confirmation will be sent to successful individuals.
Tuesday 12th September | 15:00 CET – Register here
IAB Europe in collaboration with the UK’s Competition & Markets Authority (CMA) is hosting a webinar on Privacy Sandbox testing methods and proposed metrics, and how results of testing will be used in the CMA’s assessment of the Privacy Sandbox changes The CMA will present an overview of their testing framework alongside the relevant metrics and how companies can share their results with the CMA. This is a must attend session to hear from an independent body on their assessment of industry feedback and the next steps needed.
Speakers:
Tuesday 29th August | 16:00 CET – Register here
IAB Europe in collaboration with Google is hosting a webinar on Privacy Sandbox which focuses on how companies can get involved in testing and which tools are available for testing and which allow you to check how prepared you are for the deprecation of 3P cookies.
Chrome started the rollout of the Privacy Sandbox APIs to all Chrome users in July and plans to deprecate 3P cookies in the second half of 2024. With the deadline nearing quickly, this webinar provides a unique opportunity to all companies in the digital industry to learn more about how they get involved in testing and how to best prepare for the future.
Privacy Sandbox Survey
If you’re involved in the testing of the Privacy Sandbox APIs, or plan to get involved, please spare 5 minutes of your time to complete our survey here.
Participants' responses will be aggregated to identify common questions and concerns, and ensure our panelists offer you meaningful support and insights during both upcoming sessions. Individual responses will be kept confidential by IAB Europe. The deadline to participate in this survey is the 29th August.
IAB Europe will be at DMEXCO on 20th and 21st September 2023. We will be hosting a masterclass on Programmatic Advertising in Europe that you don’t want to miss.
Join us on 21st September at 09:45-10:15 CET for Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers, you can register for the session here.
Hot off the press and revealed exclusively at DMEXCO, join this session to find out the latest insights on the development of programmatic advertising across Europe. Now in its 9th year, IAB Europe’s annual industry benchmark survey, The Attitudes to Programmatic, reveals the latest buy-side and sell-side drivers, barriers and strategies. The 2023 key findings will be presented and then discussed by a panel of industry European leaders.
Moderator:
Nick Welch, Chair, IAB Europe Programmatic Trading Committee and Head of Programmatic, IAS
Speakers:
For more information visit the DMEXCO website here.
IAB Europe will be at DMEXCO on 20th and 21st September 2023. We will be hosting a lecture on Retail media with our Chief Economist Daniel Knapp that you don’t want to miss.
Join us on the Main stage for the Retail Media Summit on 20th September at 14:05-14:20 CET for Retail Media in Europe: What’s The Market Worth? What Standards Are Coming Up? You can register for the session here.
In an industry exclusive, Daniel Knapp will share IAB Europe’s first market sizing overview for Retail Media across Europe. After revealing advertiser expenditure and the investment opportunity for this emerging new space, Knapp will then present key insights on the retail media ecosystem, with details on the work currently underway to achieve industry standards.
For more information visit the DMEXCO website here.
Thursday 28th September| 12:00 CET – Register here
At our Digital Innovation: Start-Up webinar we will be shining the spotlight on our trailblazing start-up members to share some of the incredible work they are doing in local European markets. They will showcase groundbreaking work that is helping to shape the European digital advertising ecosystem today. Prepare to learn from the movers and shakers, as they unveil the cutting-edge ideas and technologies that are helping to drive the future of our industry.
The New Co. will present their experience in the Retail Media industry. How TNCiD can increase efficiency and effectiveness in a new emerging industry.
In this session, IMPACT+ will explore the environmental impact of digital advertising, and how marketers can start to build a more sustainable strategy, that still delivers performance. Audrey Danothny, CPO at IMPACT+ will cover the complexities, the opportunities, and guidance on what to measure, and mostly importantly ways to reduce your impact, with use cases from IMPACT+ clients.
Common misconceptions, such as expecting overnight profits, underestimating the effort required, or fearing saturated markets, often mislead newcomers. On the flip side, successful affiliate marketers emphasise the importance of niche selection, trust-building relationships, and data-driven decisions.
Major brands utilise affiliate marketing to boost sales around the clock, capitalising on its low initial cost, flexibility, and diverse opportunities. This session invites you to explore the ever-expanding world of affiliate marketing and discover its potential for passive income and brand growth.
Speakers:
Audrey Danthony, Co-Founder & Chief Product Officer, IMPACT+
Franco Milazzo, Co-Founder, The New Co.IMPACT+ is an award-winning sustaintech solution which enables digital advertising players (brands, agencies, publishers, adtech and adnetworks) to evaluate and reduce their environmental impact. IMPACT+ builds new performance indicators and tools to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy. Founded in 2020, IMPACT+ supports brands such as L’Oréal, Nestlé, Procter&Gamble, and their agencies, to enable more sustainable media buying. IMPACT+ also enables adnetworks and adtech platforms including, Azerion, Teads, Seedtag, and Xandr, equipping them with environmental impact evaluation solutions, which can be seamlessly integrated into their delivery systems.
Coinis is an ad-tech company providing unique monetisation solutions to its affiliates and publishers while providing its advertisers with highly engaging ad units powered by precise targeting. Throughout its 10 year journey so far, they've established countless partnerships (of which many have been maintained over the years), created a myriad of campaigns, disrupted the whole industry with through-the-roof benchmarks, and left its footprint in the advertising space.
The Newco is a start-up focused on developing the next generation technology for cookieless tracking and targeting, TNCiD.
Their technology empowers Publishers, Retail Media Networks, Data Providers and Advertisers through a 100% cookieless data connection in the ad-tech ecosystem.
Thursday 19th October| 15:30 CET – Register here
The CTV Day Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV). From our recent research into CTV in Europe to Supply Chain and measurement, the event will ensure you are up to speed on all things CTV in 2023 and beyond!
Panel 1 - How CTV is transforming Omnichannel campaigns 15:40 - 16:15 CET
In this panel discussion, industry experts will explore the dynamic shift in omnichannel advertising campaigns propelled by CTV advertising. They will delve into how CTV's capabilities are redefining how advertisers engage with audiences across multiple channels. Through insightful case studies and discussions, the panel will discuss challenges, share best practices, and provide insights on how CTV can work successfully as part of an omnichannel campaign strategy.
Moderator:
Alexandra Ong, Director of Business Development, Magnite
Speakers:
Jacques Cazin, VC Brand Advertising Committee IAB Europe & Representative of IAB France
Donatas Nemura, Senior Director, Product Solutions at GroupM Nexus
Elisa Schwuchow, Senior Director, Buyer Growth and Revenue at Smaato
Panel 2 - Tackling Fragmentation of CTV Supply 16:15 - 16:50 CET
Connected TV (CTV) has revolutionised the way we consume content and the ways in which advertisers can now reach new audiences. To scale this opportunity one key barrier needs to be addressed - the advertising landscape is still increasingly fragmented, especially on the supply side. Moderated by a seasoned industry expert, this session brings together thought leaders to dissect the multifaceted challenges posed by CTV advertising fragmentation, addressing what needs to be done to ensure a more accessible buying path for.
Moderator:
Paul Gubbins, VP, CTV Strategy at Publica by IAS
Speakers:
Stafanie Briec, Director, Head of Demand Sales UK & INTL, Freewheel
Adam Lynch, Director, Broadcast Partnerships, Microsoft
Sarah Lewis, Global Director CTV, Showheroes
Jaidev Kakar, Director, Advertiser Solutions, CTV / OTT, EMEA, PubMatic
Panel 3 - Setting Standards & Measurement in CTV 16:50 - 17:20 CET
The CTV Landscape is a fragmented one. So how do you accurately measure CTV ads in terms of effectiveness? What are the key metrics that should be used? And what are the current efforts to establish standardised measurement practices in the CTV space? This panel of industry experts will share their guidance and best practice on CTV measurement and standardisation.
Moderator:
Catherine Cho, Product Manager, Index Exchange
Speakers:
David Snocken, VP, Partnerships, Magnite
Simon Thomas, Global Director Audiences Research GroupM
Giovina Di Tonno, Senior Director Sales & Media, Rakuten Advertising
Thursday 5th October| 11:00 CET – Register here
Don't miss our upcoming webinar hosted in partnership with GroupM Nexus, where we dive into the fascinating world of Digital Audio Advertising. Join us as we explore the latest insights from our recently released report, 'The Evolution of Digital Audio Advertising'.
During this engaging session, we will unveil the key findings from the report, shedding light on the ever-evolving landscape of Digital Audio Advertising. We will also draw key comparisons with our 2019 Programmatic Audio Advertising Report, developed in partnership with Xaxis to see how this exciting channel has developed.
Agenda:
11:00 - 11:03 – Introduction by IAB Europe
11:02 - 11:20 – 'The Evolution of Digital Audio Advertising' Presentation
11:20 - 11:50 – Panel discussion
Moderator:
Speakers:
11:50- 11:58 – Audience Q&A
11:58 - 12:00 – Thanks and Close IAB Europe
Speakers:
Anne Bouttier, Head of Automation Sales, International (EMEA & JAPAC) at Spotify
Elsa Kalervo, Digital Audio Manager, Bauer Media OY
Joakim Nilsson Bustamante, AVM Specialist, GroupM Nexus
Wednesday 27th September| 12:00 CET – Register here
The Great Debate - Trust & Transparency will look at new key areas of the digital advertising industry and how we can build Trust and Transparency into the DNA. This year we will focus on sustainability and how we can use transparency to build trust through the supply chain, AI and how important Trust & Transparency is in this emerging area. We will then look at our annual Brand safety Poll and discuss the current state of Brand Safety before looking at Policy and what's to come.
Panel 1 - Transparency into Sustainable Digital Advertising Processes - 12:10 - 12:40
Moderator:
Speakers:
Panel 2 - Building Trust in Future Innovations - 12:40 - 13:10
Moderator:
Speakers:
Panel 3 - Current Status of Brand Safety - 13:10 - 13:40 CET
Moderator:
Speakers:
Wednesday 23rd August| 16:00 CET – Register here
Explore the latest advancements in the TCF v2.2 User Interface (UI) with Didomi and Sibbo Ventures. Join this webinar for insightful demos and best practices as we look to help you seamlessly transition to the latest version of the TCF. The session will also conclude with an audience Q&A, so there will be plenty of opportunities to ask and clarify any questions you have.
Speakers:
Wednesday 13th September| 11:00 CET – Register here
In this webinar, you will hear from members of IAB Europe’s Retail Media Working Group to get an up to date view on the retail media market in Europe. The webinar will draw on insights from IAB Europe’s yet to be released 101 Guide to Retail Media and explore the definition, how it is bought and sold, key measurement principles and how the industry can work together to develop standards.
Agenda (times in CET)
11:00 - 11:02 Welcome & Introduction - Marie-Clare Puffett, Marketing & Insights Director, IAB Europe
11.02 - 11.05 Overview of IAB Europe’s Retail Media Guide - Marie-Clare Puffett, Marketing & Insights Director, IAB Europe
11:05 - 11:35 Retail Media 101 Panel
Moderator:
Speakers:
11:35 - 11:45 European Keynote David Fieldhouse, Retail Media Advisor, IAB Europe
11:45 - 12:10 Retail Media Standards Panel
Moderator:
Speakers:
Tuesday 22nd August| 16:30 CET – Register here
Explore the latest advancements in the TCF v2.2 User Interface (UI) with Consentmanager, OneTrust and Sourcepoint. Join this webinar for insightful demos and best practices as we look to help you seamlessly transition to the latest version of the TCF. The session will also conclude with an audience Q&A, so there will be plenty of opportunities to ask and clarify any questions you have.
Speakers:
29th of June | 15:00 CET - Register Here
Media is fragmented and it’s hard to know what works across different platforms and formats when trying to reach your target audience.
Fortunately, AI-powered technologies can help bridge creative intuition and data for better-performing ads. In this webinar, Vidmob will outline how you can use AI to augment your creative decisions by translating performance ad data into actionable data that positively impact your bottom line.
Join Jeremiah Zinger, Senior Partner Manager at VidMob as he presents how to use AI to your marketing advantage. He will be followed by Anthony Lamy, VP EMEA Client Partnerships for a fireside chat with an exclusive partner to discuss how they are taking advantage of AI to turbocharge their creativity and performance.
Key Takeaways:
How to systematically unlock the Anatomy of an ad thanks to AI technology to inform creative making decisions.
Why creative analytics is more than just measuring clicks.
Understanding how the impact of signal loss will make it increasingly important to develop ads with creative data.
Speakers:
Jeremiah Zinger, Senior Partner Manager Senior Partner Manager, Vidmob
Anthony Lamy, VP EMEA Client Partnerships, Vidmob
Jennifer Haie, Client Partner, Vidmob
Andrew Jude Rajanathan, Media & ROI Lead, EMEA at Johnson&Johnson
Wednesday 14th June| 11:00 CET – Register here
Join IAB Europe as we explore the latest industry buzzword.. Omnichannel. Hear from experts on what it is and what it’s not. They’ll drill down to the realities of Omnichannel and discuss the journey the industry will have to embark on to deliver the true Omnichannel opportunity.
Moderator:
Panellists:
Monday 12th June| 16:00 CET – Register here
Join IAB Europe and publisher members of the TCF Steering group for an overview of the changes for publishers implementing the TCF. The presentation will be followed by an audience Q&A.
Speakers:
Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 2023. More information here
Thursday 8th June| 16:00 CET – Register here
Join IAB Europe and members of the TCF Steering group for an overview of the changes to CMP UIs and their technical implementations of the TCF. Presented by registered TCF CMPs, the speakers will share all the information you will need to successfully transition and implement TCF 2.2. The presentation will be followed by an audience Q&A.
Speakers:
Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 2023. More information here
Thursday 8th June| 15:00 CET – Register here
Join IAB Europe and members of the TCF Steering Group for an overview of the changes to Vendors’ TCF registrations and technical implementation. Presented by registered TCF vendors, the speakers will share all the information you will need to successfully transition and implement to TCF 2.2. The presentation will be followed by a Q&A session for attendees.
Speakers:
Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 2023. More information here
Thursday 20th April| 16:00 CET – Register here
An overview of the changes to the TCF technical specifications between v2.0 & v2.2. This session is to help CMPs and Vendors navigate the different technical resources.
Speakers
Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 2023. More information here
Thursday 20th April| 15:00 CET – Register here
An overview of the main differences in policies between v2.0 & v2.2. This session is for all TCF stakeholders.
Speakers
Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 2023. More information here
Wednesday 26th April| 15:00 CET – Register here
IAB Europe in collaboration with RTB House, Criteo and Google is offering another webinar on Privacy Sandbox which focuses on initial testing results from early Privacy Sandbox testers within Europe.
In this session you will hear an update on the latest Privacy Sandbox developments directly from Google’s Chrome team before both Criteo and RTB House will share their initial learnings from their tests with Topics and FLEDGE.
Chrome intends to launch the APIs to all Chrome users this summer. This webinar provides a unique opportunity to learn more about how companies are preparing and your chance to ask experts from across the industry about their learnings and what to expect in the future.
Agenda
Speakers
Scott Friesen, Strategic Partner Manager, Google
Scott is a partner manager in the Privacy and Chrome team in the UK and has 10 years experience working on web and advertising technologies. At Google he has previously worked on launches of new web app APIs and performance initiatives with publishers, content creators and platforms. Since 2019 he has been helping to educate the web ecosystem about the Privacy Sandbox, Chrome's efforts to protect people's privacy online while enabling a sustainable open web.
Julien AIMONINO, Senior Product Manager, Criteo
Julien supervises Criteo’s involvement in the Privacy Sandbox for FLEDGE and Topics APIs. He spent 8 years in the nuclear industry as engineering lead and project manager, followed by 6 years, since now, in product management for leading software companies and a startup. He’s passionate about skiing and alpinism.
Thomas PRIEUR, Senior Product Manager, Criteo
Thomas started working at Criteo 4 years ago. He first worked as a data scientist, mostly focusing on reporting data for Criteo clients. He moved to a Product Management position early 2022, still focusing on setting up the right measurement tools for Criteo clients. As part of that, he coordinates the efforts related to the Privacy Sandbox and related initiatives, with a focus on Measurement APIs.
Mateusz Rumiński, Private Advertising Ecosystem Go-To-Market Lead, RTB House
Mateusz focuses on getting RTB House prepared for the cookieless world. His work includes conducting research, running experiments, and educating both internal and external stakeholders on the future of the advertising industry. He is an active participant of various industry groups in forums such as the W3C. He frequently shares his findings in papers, articles, or at industry events. His recent publications relate to FLEDGE experiments conducted by RTB House. Prior to joining the company, Mateusz worked as a management consultant specialising in digital strategy.
Thursday 20th April| 12:00 CET – Register here
What can today’s trending conversations tell us about tomorrow’s opportunities? Like all good stories, this one’s got layers. Meta’s Culture Rising Report distills 20 trends, to help you respond to changing values, needs, and desires in a way that creates relevance, meaning, and growth.
Claire Davies, Head of Programmes at Meta will present the trends report. She will then be joined by IAB Europe’s Chief Economist Daniel Knapp for a fireside chat on the results.
Join us to understand what’s shifting, what’s sticking, and what’s next.
Speakers
Claire Davies, Head of Programmes, Meta
Claire Davies leads a series of Meta’s B2B marketing programmes in EMEA, including insights and thought leadership, via Meta Foresights. The Meta Foresight team tracks the trends and topics that 3.6 billion voices care about. They field studies, conduct surveys and talk to big thinkers both inside and outside Meta, in the hope of understanding what those signals mean for the future.
Claire spent the early part of her career as a broadcast journalist, before switching to digital and working at The Press Association - the UK’s national news agency. After PA, Claire joined Google and was responsible for helping to launch Think Insights in the UK. Then she worked as Head of Content at Kantar, where she built a global content team - launching web and social channels in markets including: UK, China, North America and Brazil.
Daniel Knapp, Chief Economist, IAB Europe
Daniel Knapp is an advertising, media and data expert with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence.
Currently, he serves as Chief Economist at IAB Europe, and a partner at Redefine Digital, a data science and strategy boutique that develops tools for media and advertising businesses to get insights from information and data. Daniel has worked with leading publishers, Fortune 500 brands and regulators to reverse-engineer complex data flows and auction dynamics in the programmatic advertising supply chain.
Monday 24th April | 12:00 CET – Register here
Join IAB Europe’s Chief Economist for a ‘State of the Nation’ digital advertising overview.
In these uncertain times, with added economic pressure, Daniel will share his latest outlook on digital advertising eco-system.
After the presentation, Daniel will take questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges.
This is a must attend session for any industry professional that wants to see the science and data shaping our future paths.
Thursday 9th May| 15:00 CET – Register here
IAB Europe will bring together a panel of experts from its Brand Advertising Committee to discuss advertising within In-Gaming environments in Europe.
This webinar will explore the key opportunities, challenges, and innovations in this nuanced advertising space. Hear from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.
If you would like to join this free event register here!
Tuesday 18th April | 11:00 CET – Register here
Retail Media is now a key media channel within the digital advertising industry with IAB Europe forecasting that Retail Media ad spend will reach €25bn in Europe by 2026. As brands increase their investment in Retail Media advertising - largely driven by the depreciation of the third-party cookie - it is important that the industry comes together to discuss the key opportunities and challenges.
In this event, industry experts will come together to discuss how the Retail Media market in Europe is developing. They will explore how a Retail Media solution can be developed, key measurement principles and how Retail Media investment can provide effective closed loop measurement.
Thank you to our event host partner Taboola and media partner The Drum.
Event registration and location:
This is a hybrid event and is open to IAB Europe members to attend in person. If you would like to attend live please register your interest here, please note we have limited availability so will confirm tickets to this event. The event will be followed by a networking lunch for those attending in person.
The virtual live stream of the event is open to all, please register here.
Thanks to our event partner, Taboola, who will be hosting this event for us. The address is: Taboola, 2nd Floor, Aldgate House, 33 Aldgate High St, London EC3N 1DL.
Agenda (all times are in CET):
11:00 - 11:10 - Welcome & Introduction
11:10 - 11:35 - Keynote Presentation: Retail Media Landscape in Europe
IAB Europe’s Chief Economist, Daniel Knapp, will provide an overview of the key European Retail Media trends, insights and market intel.
Dr. Daniel Knapp, Chief Economist, IAB Europe
11:35 - 12.05 - Retail Media Landscape in Europe
A panel of industry experts will discuss the key trends and developments happening in the Retail Media market across Europe.
Moderator:
Giles Longhurst, Managing Director, EMEA & APAC, Connexity (e-commerce division of Taboola)
Speakers:
Rogier Lammers, VP of Sales Central Europe, CAVAI & Chair, VIA Netherlands Retail Media Task Force
Gonzalo de la Mata , Global Commerce Lead, Zenith Global & Publicis
Michelle Urwin, VP Marketing, Skai
Jakob Bak, SVP and co-founder, Adform
12:05 - 12:35 - Retailer 101 - What You Need to Know
A panel of retail media experts will share some of their insights and best practices from their own businesses. They will discuss how you can build a successful Retail Media solution.
Moderator:
Babs Kehinde, Senior Director, Commerce Media, PubMatic
Speakers:
Jason Wescott, Global Practice Lead Commerce, Xaxis
Laura Wakeling, Senior Director of Client Success & Onboarding - EMEA, Citrus Ad
Jemma Hill, Strategic Account Director, Northern Europe, Equativ
Robert Jozic, CEO, Schwarz Media
12:35 - 13:05 - Closing the Loop - Retail Media Measurement
A panel of experts will discuss how retail media offers the promise of closed loop measurement. They will cover how measurement within Retail Media works and how it can enable marketers to demonstrate effective ROAS.
Moderator:
Salvatore cospito, CEO, Reetmo & Head of Retail Media Group, IAB Spain
Speakers:
Ben O'Mahoney, AdTech & Data Partnerships Lead, Ocado Retail
Laura Badea, Partner eCommerce Wavemaker Global
Mark James, Head of Europe, Perpetua
Lavinia Benon-Stanescu, Data Partnerships Director, The Trade Desk
13:05 - 14:15 Event close and networking lunch
Event Host & Moderator:
Marie-Clare Puffett, Marketing & Insights Director, IAB Europe
If you would like to join this event virtually for free, register here!
If you would like to register your interest to attend in person (reserved for IAB Europe members only), register here!
Thursday 4th May | From 13:30 BST / 14:30 CET – Register here
The Virtual Programmatic Day (VPD) brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.
If you would like to join this free event register here!
This year we will be making our Virtual Programmatic Day event hybrid live from Xaxis's office in London and it is open to members of IAB Europe to attend in person. If you would like to attend in person from 12:30 BST / 13:30 CET for a networking lunch and the live content please register your interest here.
Spaces are limited so be sure to secure your space and we will email you to confirm your attendance.
Agenda (BST)
12:30 - 13:30 - Registration & Networking Lunch for In-Person Attendees
13:30 - 13:40 - Welcome & Introduction - Open to Virtual Attendance - Hosted by Nick Welch, Head of Programmatic, EMEA, Integral Ad Science (IAS) & Chair of IAB Europe's Programmatic Trading Committee
13:40 - 14:10 - Panel Discussion with Audience Q&A: The Value and Evolution of Programmatic - From Header Bidding to SPO to Conquering AV & TV
Programmatic advertising has transformed the way digital ads are brought and sold. First Introduced to the market in the mid-2000s through the advent of real-time bidding (RTB) technology, advertisers can now target specific audiences with greater precision and efficiency through automation. Something that adds immense value to any media plan. But what is the real value of programmatic today and how has it evolved from Header Bidding and Supply Path Optimisation (SPO) to tackling new and emerging channels and formats such as AV and TV? A panel of experts will come together to dive into and discuss its true value today.
This session will be moderated by Jaidev Kakar, Director, Advertiser Solutions, EMEA at PubMatic, who will be joined by:
14:10 - 14:40 - Panel Discussion with Audience Q&A: Programmatic Omnichannel
In this session we bring together a panel of experts to discuss the challenges and opportunities programmatic omnichannel campaigns. They will also address how the programmatic ecosystem has evolved to enable the delivery of effective omnichannel campaigns and what we can expect to come in this area.
This session will be moderated by Rebecca Rose, Head of Clients EMEA, Verve Group who will be joined by:
14:40 - 15:10 - Panel Discussion with Audience Q&A: Retail & Commerce Media - The Programmatic Angle
Retail media is no longer an ‘emerging’ channel and is expected to reach 25bn in ad spend by 2026. But what impact do programmatic capabilities have on retail and commerce ads? This panel of experts will discuss this plus how retail and commerce media can be planned, bought, and sold programmatically.
This session will be moderated by Nick Welch, Head of Programmatic, EMEA, Integral Ad Science (IAS) & Chair of IAB Europe's Programmatic Trading Committee who will be joined by:
15:10 - 15:40 - Panel Discussion with Audience Q&A: AI and the Future of Programmatic
AI is widely adopted and utilised in the programmatic space, with DSPs creating machine learning algorithms and buyers adopting key processes to help optimise toward campaign success but what does the future look like and how will AI technologies help advance programmatic trading and the digital advertising industry?
In this session, a panel of industry experts will come together to discuss the role that AI and new technologies play in programmatic advertising. They will discuss the current opportunity and challenges in this space and will look at what the future holds with new technologies and innovations on the horizon.
This session will be moderated by Chloe Nicholls, Head of Ad Tech, IAB UK who will be joined by:
Hosted by:
Nick Welch, Head of Programmatic, EMEA, Integral Ad Science (IAS) & Chair of IAB Europe's Programmatic Trading Committee
Speakers:
Jennifer Lorimer, Manager, Programmatic Optimisation, DoubleVerify 
Paul Snook, Senior EU Programmatic Manager, Samsung Ads
Alice Beecroft, Senior Director, International DSP Client Partnerships, Yahoo
Rebecca Rose, Head of Clients EMEA, Verve Group 
Amina Begum, Director, Solutions Consulting, Microsoft
Thursday 30th March | 15:00 CET – Register here
IAB Europe will bring together a panel of experts from its Programmatic Trading Committee to discuss advertising within Premium Video environments in Europe. The panel will explore what constitutes Premium Video, dive into the challenges of cross-channel and platform measurement, and will share their thoughts on what to consider when looking to buy Premium Video ads programmatically.
This is a must-attend for anyone wanting to explore the programmatic advertising opportunities of Premium Video in Europe today.
Speakers:
Jamie Caras, Executive Regional Director and Head of Commercial Strategy, Freewheel
Clara de Rosa, Head of Customer Success, UK, Netherlands & Belgium, Adform
Interact is back for 2023 and we are very excited to be heading to Madrid 23rd - 24th May to explore all things Innovation, Sustainability & Growth. In partnership with IAB Spain, across two-days we will be bringing industry experts together to discuss and debate how we become privacy first, tackle sustainability and drive growth through innovation in the digital advertising industry. Key topics on this year's agenda include, but are not limited to:
We have some fantastic speakers lined up too, so keep your eyes peeled for more information coming on this soon.
If you haven’t been to Interact before and want to know what all the hype is about, why not check out our 2022 wrap blog post here. It’s full of event highlights, videos and more to give you a sneak peek into what you can expect when you join us in Madrid.
For more information see our Interact page here.
Wednesday 28th March | 12:00 CET – Register here
Did you know that the internet’s overall environmental impact is estimated to be at around 2%-4% of global carbon emissions, with a typical ad campaign emitting around 5.4 tons of Co2? As the industry and wider society become more aware of the impact that the internet and digital ads have on the climate crisis, it is now more important than ever to take action and drive real change to ensure we play our part. .
But as an industry how prepared are we in our fight to make digital advertising sustainable? What have we achieved so far and how much further do we need to go?
In this virtual event, industry experts will come together to discuss the state of readiness of our industry. They will explore what is available today to help drive the reduction of carbon emissions produced by the delivery of digital advertising and will dive into what else needs to be done in order to achieve net zero.
Agenda (CET)
12:00 - 12:05 - Welcome & Introduction
12:05 - 12:15 - Keynote Presentation: State of Readiness - Sustainability in Digital Advertising - Andrew Hayward-Wright, Programmatic & Sustainability Advisor, IAB Europe
This keynote presentation will dive into the results of IAB Europe’s ‘State of Readiness’ report. It will look into the digital advertising industry to see where we are today and how far we have progressed in our journey toward sustainable digital advertising.
12:15 - 12:45 - Panel Discussion with Audience Q&A: What’s Happening at a Local Level? Current Initiatives from National IABs
A panel of National IAB representatives will share some of the latest initiatives worked on at a local market level and will discuss how we can bring these initiatives to a European/Global level.
Andrew Hayward-Wright, Programmatic & Sustainability Advisor, IAB Europe will moderate this session and be joined by:
12:45 - 13:15 - Panel Discussion with Audience Q&A: State of Play: What Are Corporate Companies Doing Today?
A panel of experts will share some of the great work and initiatives they have seen in our industry to ensure sustainable digital advertising to date. They will discuss current examples of different advertising techniques & technologies that are or are working towards being environmentally and socially responsible, while also being economically viable.
Claire Gleeson-Landry, Head of Investment & Sustainability, GoodLoop will moderate this session and be joined by:
13.15 - 13.30 -Keynote Presentation - Confronting the Climate Emergency: How can the Media do Better - James Fleetham, Head of Client Sales, The Guardian
13:30 - 14:00 - Panel Discussion with Audience Q&A - How Do We Advance Sustainability in Digital Advertising
A panel of industry experts will come together to round up the above-mentioned initiatives and discuss what needs to happen next as we move towards the sustainable delivery of digital ads and help to achieve net zero.
Sophie Bulcraig, Director - Buyer Development EMEA at OpenX will moderate this session and be joined by:
Speakers:
Erik Häggblom, CEO of Tribaldata for IAB Spain
Wednesday 15th February at 16.00 CET - Register Here
Commerce media has undoubtedly been one of the most eagerly-discussed emerging sectors in the advertising industry over the last year. Global and local brands are keenly exploring how to advertise through the channel, given that it offers marketers a method of meaningfully demonstrating return on investment (ROI), thus fulfilling the “closing of the loop” between media spend and actual sales data, which has become particularly prevalent against the backdrop of identifier deprecation across display and mobile environments.
While much has been made on these opportunities for marketers in commerce media, there have been fewer investigations examining attitudes to commerce media from the perspective of retailers and commerce media platforms, and how their investment in the sector is set to evolve accordingly.
To that end, ExchangeWire, in association with PubMatic, have produced a new report – ‘The Evolution of Commerce Media in Europe’. In this Industry Insider webinar with IAB Europe, PubMatic will share the insights from this new research and shed some light onto how sellers of goods and services within Europe are interacting with commerce media, the core drivers and barriers to increasing commerce media investment, and how retailers are working with technology partners to capitalise on opportunities within the sector.
You will also hear from a panel of commerce media experts about how they navigate the commerce media ecosystem and share some predictions for the next 12 months.
Moderator:
Marie-Clare Puffett, Marketing and Insights Director, IAB Europe
Marie-Clare is the Marketing & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. She is tasked with driving IAB Europe's industry engagement and initiatives within Retail Media as well as owning the association’s industry research and insights outputs and roadmap.
Panellists:
Babs Kehinde, Senior Director, Commerce Media, EMEA at PubMatic
Babs is a seasoned executive with decades of experience in sales, business development and strategy across several successful media and technology companies. As Senior Director, Publisher Development, he is responsible for growing the company’s publisher relationship with a current focus on Retail media and Omnichannel programmatic monetisation (CTV/OTT, mobile, in-app, etc).
Prior to PubMatic, Babs held various director-level positions at OpenX, Essence, Yahoo!, playing a key role in their business development efforts. He has deep insights into the ad technology market.
Daniel Knapp, Chief Economist, IAB Europe
Daniel Knapp is an advertising, media and data expert with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence.
Currently, he serves as Chief Economist at IAB Europe, and a partner at Redefine Digital, a data science and strategy boutique that develops tools for media and advertising businesses to get insights from information and data. Daniel has worked with leading publishers, Fortune 500 brands and regulators to reverse-engineer complex data flows and auction dynamics in the programmatic advertising supply chain.
Daniel is a board member at the Institute of European Media Law and at Europe’s MediaLab (Fondation Euractiv), a Brussels-based think/do tank. He regularly lectures at universities on digital marketing related topics and acts as expert evaluator for EU projects in media innovation.
Previously, Daniel was an associate expert on media and AI at the European Commission for Vice President Ansip’s Cabinet and co-founded programmatic advertising agency Twins Digital in Düsseldorf. He spent 11 years at IHS Markit, latterly as Executive Director in the Telecoms, Media and Technology practice. At IHS Markit, he pioneered Advertising Intelligence, a research and insight service that tracks ad spend in 65 markets globally. Before this, he worked in media policy in Germany.
Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.
Kristina Kaganer, VP Product Development, Publicis Commerce
Kristina is VP, Product Development at Publicis Commerce, part of a team specialising in developing technology products designed to ensure Publicis clients outperform in the ecommerce space. Kristina has 13 years’ experience in digital & data products. Previously she worked client-side for Coty and AB InBev in roles straddling data strategy, data products and paid media. As part of Coty, Kristina established the in-house paid media function before moving into a global role developing in-house data products designed to drive profitable top-line growth. Earlier Kristina built a strong track record in insights and analytics with the likes of MediaVest, Mindshare and OMG working on clients such as Unilever, Walmart and Nordstrom. Kristina is passionate about using technology and data to bring people together and enhance the level of intelligence and understanding across businesses.
Justin Sandee, Director Commercial Development, bol.com
Justin Sandee is a passionate online media specialist and commercial manager with over 15 years track record in helping various publishers, broadcasters, brands, and retailers to grow their digital business. Since 2017 he’s building the Retail Media department of bol.com, the largest retail platform in the Netherlands and Belgium.
Don't miss out of this free event! - Register Here
Wednesday 9th February | 15:00 CET – Register here
Join IAB Europe’s Chief Economist for a ‘State of the Nation’ digital advertising 2023 kick off edition.
In these uncertain times, with added economic pressure, Daniel will share his latest outlook on digital advertising and key trends for the Euro eco-system for 2023
After the presentation, Daniel will take questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges.
This is a must attend session for any industry professional that wants to see the science and data shaping our future paths.
Tuesday 6th December 16:00 CET - Register Here
IAB Europe in collaboration with Google is offering two technical webinars to get a deeper understanding of how the API proposals of the Privacy Sandbox are going to work.
These two sessions will focus on the advertising APIs (Attribution Reporting, Topics and FLEDGE) that are being tested in Chrome right now and are an ideal starting point for those who are interested in joining the testing. They will also offer a great opportunity to provide immediate feedback to Chrome while those APIs are still in an early stage of the development process.
Even if you are not looking to test yourself, these webinars will provide a deeper understanding of how the new technologies are supposed to work.
Register here to secure your free place.
Thursday 15th December 16:00 CET – Register Here
IAB Europe in collaboration with Google is offering two technical webinars to get a deeper understanding of how the API proposals of the Privacy Sandbox are going to work.
These two sessions will focus on the advertising APIs (Attribution Reporting, Topics and FLEDGE) that are being tested in Chrome right now and are an ideal starting point for those who are interested in joining the testing. They will also offer a great opportunity to provide immediate feedback to Chrome while those APIs are still in an early stage of the development process.
Even if you are not looking to test yourself, these webinars will provide a deeper understanding of how the new technologies are supposed to work.
Register here to secure your free place.
Wednesday 30th November | 15:00 CET – Register Here
Join IAB Europe for our Transparency & Consent Framework (TCF) special webinars focused on CTV and consent to find out what solutions exist and how stakeholders can adhere to privacy and data protection regulations. Over two sessions on 29th & 30th November, we will be discussing best practices for the industry for CTV and consent.
Ninon Vagner IAB Europes Privacy and Compliance Manager
Ninon supports the privacy-oriented work of the Legal and Policy Committees, TCF Working Groups, and takes part in overseeing the TCF compliance programme. She has previously worked at Leboncoin Group in Paris, responsible for ePrivacy & GDPR legal compliance for all of the company's advertising operations and managing compliance for new business acquisitions, and at Sirdata, on GDPR compliance where she took part in developing a commercial Consent Management Platform. Prior to Sirdata, she worked as consultant for an advisory firm in strategy, crisis communications & public affairs.
Jeff Wheeler Head of Product for North America Didomi
I've been working in the privacy space for almost 8 years. I've built multiple privacy solutions across multiple organisations servicing fortune 500 companies with solutions that range from GDPR and US state regulations to the former e-privacy directive and Self Regulation tools in the United States. I currently work for Didomi as we expand our operations into the North American market solving complex consent and preference issues.
Jan Winkler, Founder and CEO of Consentmanager
Jan Winkler is the founder and CEO of consentmanager, a leading GDPR consent solution (“cookie banner”). He worked in the Adtech industry for over 15 years for companies like AdTiger or AdSpirit.
Register here to secure your free place.
Tuesday 29th November | 16:00 CET – Register here
Join IAB Europe for our Transparency & Consent Framework (TCF) special webinars focused on CTV and consent to find out what solutions exist and how stakeholders can adhere to privacy and data protection regulations. Over two sessions on 29th & 30th November, we will be discussing best practices for the industry for CTV and consent.
Ninon Vagner IAB Europes Privacy and Compliance Manager
Ninon supports the privacy-oriented work of the Legal and Policy Committees, TCF Working Groups, and takes part in overseeing the TCF compliance programme. She has previously worked at Leboncoin Group in Paris, responsible for ePrivacy & GDPR legal compliance for all of the company's advertising operations and managing compliance for new business acquisitions, and at Sirdata, on GDPR compliance where she took part in developing a commercial Consent Management Platform. Prior to Sirdata, she worked as consultant for an advisory firm in strategy, crisis communications & public affairs.
Agustin Perez Buendia CEO Sibbo
Agustín began his career as a consultant in different areas before entering in the digital world through Orange Advertising. In 2015 he founded Sibbo, an independent company, offering a Consent Management Platform used to manage and store users’ consents and comply with GDPR regulations in HbbTV, CTV (Samsung or LG, Android TV), apps (Android and iOS) and webs.
Sibbo also provides tech programmatic advertising consultancy in a transparent way to publishers, agencies and advertisers developing the best strategy to speed up advertising revenues and achieve their goals.
Agustín has extensive experience in digital entrepreneurship, digital product development in online advertising, technology prospecting, consulting, sales, programmatic systems for buying/selling online advertising (Header Bidding, SSPs, DSPs, DMPs, Adservers...), GDPR, TCF and online advertising ecosystems.
Miguel Alvarez Hevia CMP Business Development Manager Sibbo
Miguel joined Sibbo 3 years ago. He is managing several clients in the consent management ecosystem, and he is also developing business opportunities with new clients.
Pat Effinger, US Client Services Director Sourcepoint
Pat manages Client Services for Sourcepoint's U.S. clients across product lines. He brings over 8 years of client services experience to the role, including his time as a technical account manager at Sourcepoint, supporting clients in implementing privacy compliance and revenue optimising solutions. Previously, Pat built and managed a team of customer success managers at DOmedia, an out-of-home advertising marketplace.
Chris Maurer, Solutions Consulting Director Sourcepoint
One of the first Sourcepoint employees, Chris has been working in ad and marketing technology for over 15 years. Previously, he was a Senior Solutions Consultant at BlueKai/Oracle, where he helped clients implement customised strategies. At Sourcepoint, Chris leads solutions consulting and innovation initiatives, working closely with clients to understand their needs and help them optimize their privacy and revenue solutions.
Register here to secure your free place.
29th November | 12:00 CET - Register Here
Earlier this year Google announced a two-year delay in its phasing out of third-party cookies, with the new deadline set for 2024. As we come to the end of 2022, how prepared do companies feel they are for this new era and what progress has been made? And as we prepare to enter a new year, what’s next as we head towards a cookieless world?
Join experts from IAB Europe’s Programmatic Trading Committee on 29th November at 12:00 CET as we take a look back and assess the cookie conversation in 2022 and the advances that have been made, and dive into what we can expect over the next twelve months.
Agenda (CET)
12:00 - 12:10 - Introduction & Overview of the Post Third-Party conversation
12:10 - 12:20 - Google update on the Privacy Sandbox
12:20 - 12:50 - Panel Discussion
12:50 - 13:00 - Audience Q&A
Confirmed speakers:
Andrew Hayward-Wright, IAB Europe
Sebastian Grantz, Privacy Manager, EMEA Industry Relations, Google
Zuzanna Gierlinska, Managing Director, UK, Xaxis
Amina Begum, Director Solutions Consulting, Xandr
Tom Peruzzi, CTO, Virtual Minds
Wednesday 7th December | 15:00 CET - Register here
Join IAB Europe’s Chief Economist on 7th December for a ‘State of the Nation’ digital advertising end-of-the-year edition.
In these uncertain times, with added economic pressure, Daniel will share his latest outlook for the industry detailing growth opportunities and the role of new channels. After the presentation, Daniel will take questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges.
This is a must-attend session for any industry professional that wants to see the science and data shaping our future paths.
13th October | 12:00 CET - Register here!
Join IAB Europe's Chief Economist on 13th October for a 'State of the Nation' digital advertising special edition. In these uncertain times, with added economic pressure, Daniel will share his outlook for the industry detailing growth opportunities and the role of new channels. After the presentation, Daniel will take questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges. This is a must attend session for any industry professional that wants to see the science and data shaping our future paths.
27th October, 16.00 CET - Register now to secure your space.
What does the Retail Media opportunity in Europe look like? In this webinar, IAB Europe and Xandr will unveil the results of a new industry survey that outlines buyers’ views and use of Retail Media. The insights will showcase the opportunity of partnering with retailers and how retail media can be used to enhance digital advertising.
Speakers:
Miriam Thome, Senior Director Marketplace Development, Xandr
Nate Pinkston, Head of Account Management & Customer Success, PromoteIQ (Microsoft)
Alice Hawcroft Anson, Digital Media Director, Nectar 360
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