Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

IAB Europe’s Guide to In-App Advertising

This Guide provides an overview of the in-app marketplace, the ad formats available, supports key changes and challenges we are […]

How EMEA Publishers are Solving Identity Resolution in 2022

The deprecation of third-party cookies and Apple’s new user privacy updates have prompted web and mobile app publishers to prioritise […]

IAB Europe’s Guide to CTV Targeting and Measurement

This Guide follows IAB Europe’s Guide to Connected TV (CTV), Guide to the Programmatic CTV Opportunity in Europe, and the […]

PubMatic's Media Buyer's Guide to Impactful Auction Packages

Changes to privacy regulations, the disappearance of the third-party cookie, advances in multi-screen programmatic technology, and an increasingly fragmented digital […]

Event Recording - The Digital Services Act: What Can We Expect from the Plenary Session?

On 12th January, IAB Europe hosted an exclusive event to uncover what we can expect from the Plenary DSA session. […]

How Tuned In Are You? Unpacking Audio Through Measurement And Context - Industry Insider with Oracle Recording

It is no secret that audio is on the rise and that digital content is embedded in so many touchpoints […]

IAB Europe's Guide to Native Advertising

In December 2021 IAB Europe released its ‘Guide to Native Advertising’ to shed more light on one of marketers’ most used […]

Webinar Recording: Industry Insider with Meta - Key Emerging Ecommerce Trends

On 1st December, IAB Europe hosted an Industry Insider with Meta. The webinar was hosted live and you can watch […]

Webinar Recording: Economic Trends Forum - 2022 Outlook and Trends

The latest Economic Trends Forum of 2021 took place on 30th November. Led by Dr. Daniel Knapp, IAB Europe’s Chief […]
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