O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a Associados do IAB Portugal, mas uma boa parte da informação está aqui disponível para todo o mercado.
A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.
Digital Marketing Communications Platform DPIP was established in January 2021 by Turkish Advertisers Association(RVD), Turkish Association of Advertising Agencies (RD), […]
Changes to privacy regulations, the disappearance of the third-party cookie, advances in multi-screen programmatic technology, and an increasingly fragmented digital […]
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