The "State of Digital UK 2023" report by Comscore provides valuable insights into the opportunity for businesses to gain a competitive edge in the UK's digital landscape.
It unpacks the latest trends in cross-media measurement, with a focus on the growing importance of social media and how it is shaping marketing strategies and investment decisions.
Authored by Comscore’s Ira Xhelili, Senior Sales Director, and Toby Crisp, VP Client Insights, the report also addresses the key shifts in consumer behavior in 2023, particularly in light of rising inflation and the squeeze on the cost of living.
This Guide follows IAB Europe’s Guide to Connected TV (CTV), Guide to the Programmatic CTV Opportunity in Europe, and the Guide to Brand Safety in CTV to address an industry ask to delve deeper into this channel, to explore the targeting and measurement options and best practices for CTV.
It has been developed by members of IAB Europe’s Channels & Formats Task Force to provide an overview of the targeting and measurement capabilities currently available, as well as to share key considerations for the buy-side. Given that this channel is evolving so quickly, it also dives into what the future holds for measurement and targeting in this space.
Thank you to the following people who contributed to the Guide:
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