O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a Associados do IAB Portugal, mas uma boa parte da informação está aqui disponível para todo o mercado.
A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.
IAB Europe's annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and […]
Cadbury wanted to deliver their best Christmas, enabling festive generosity by showcasing Christmas wishes coming true and consequently bringing Cadbury […]
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