Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

Virtual Programmatic Day Panel: Making Programmatic work for Publishers

Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts […]

Virtual Programmatic Day Panel: Demystifying Attribution in Programmatic Advertising

Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts […]

IAB Europe poll: Brand Safety Developments in Europe

IAB Europe’s Brand Advertising Committee conducted a survey in November 2019 to ask industry experts for their views on how […]

IAB Europe Economic Trends Forum recording – 2020 outlook

IAB Europe’s Chief Economist, Dr. Daniel Knapp, provided a deep dive into the trends that will shape digital advertising in […]

IAB Europe Digital Transformation Playbook 2019

The IAB Europe Digital Transformation Playbook is a resource which aims to help channel the efforts of organisations from any […]

How To Optimise Your Supply Path In Four Steps: A Guide For Buyers

The growth of programmatic media-buying and the ever-increasing inventory landscape is prompting many in our industry to call for more […]

Adform White Paper: Fact or Fiction? The Threat of a Cookie Apocalypse

In this white paper, Adform take a look at some of the recent technological and regulatory changes impacting digital advertising and reveal […]

Adform White Paper: The Benefits of Cross-Device Marketing

With more and more connected devices becoming available to users, finding a single user behind the numerous mobile phones, laptops, […]
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