Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

IAB Europe And Kantar Webinar Recording – Impact Of COVID-19 On Consumer Behaviour, Attitudes And Expectations

In this webinar on the 13th of May, IAB Europe member Kantar shared insights on how COVID-19 is influencing consumer […]

Microsoft Advertising Guide: Digital Advertiser's Guide to COVID-19

Hear from the digital experts at Microsoft Advertising in this webinar recording on how you can setup your digital advertising […]

IAB Europe Digital Advertising Effectiveness & Cross-Media Measurement Webinar Recording

In this webinar on 7th May, IAB Europe shared how it has harmonised the language used in digital measurement with […]

IAB Europe Guide to the Post Third-Party Cookie Era

This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and […]

Search insights from Think with Google to help you understand consumer needs in uncertain times

Think with Google is sharing the latest search insights from across EMEA to help marketers understand what is top of […]

IAB Europe Virtual Programmatic Day - event recording

The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting […]

IAB Europe Poll Results - The Impact of COVID-19 On Our Industry

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the introduction of the GDPR, we […]

IAB Europe Economic Trends Forum Webinar Recording and Slides - The Immediate Impact Of COVID-19 On Our Industry

Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights […]

IAB Europe Digital Advertising Effectiveness Measurement Framework

For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted […]
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