Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

An Introduction to In-Gaming Webinar Recording

On 25th November, IAB Europe hosted an Introduction to In-Gaming webinar. The webinar was hosted live and you can watch […]

Verve Group and Scream Malmo Increase Reach 21% Across Unique Audiences

The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and measurement […]

PubMatic & Semasio Boost Campaign Reach By 205% For Omnicom's OMD Netherlands

OMD Netherlands (NL) was tasked with launching a large-scale programmatic campaign for a multinational delivery services company, with strict targeting […]

IAB Europe's Guide to In-Gaming

11th November 2021, Brussels, Belgium: IAB Europe, has released its ‘Guide to Gaming’ to provide a basic understanding of in-game […]

IAB Europe Attitudes to Programmatic Advertising 2021 Report

In order to understand the status of programmatic adoption across Europe on both the buy-side and sell-side of the digital […]

IAB Europe's Guide to Quality - September 2021

In September 2021, IAB Europe's released its ‘Guide to Quality’ to help and support all stakeholders in the supply chain […]

New OTT/CTV Advertising eBook by Smaato

Written by CTV experts at Smaato, the latest OTT/CTV Advertising eBook is raising the bar with knowledge-driven decisions. You’ll discover […]

New BCG Report from Google - "The Fast Track to Digital Marketing Maturity"

According to Google's latest EMEA research with Boston Consultin Group, the digital maturity race belongs to the swift — and […]

New 2021 Holiday Guide from Outbrain

Outbrain surveyed over 8,000 shoppers worldwide in order to recommend digital strategies that optimise any marketing campaign, based on today’s […]
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