Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

A Buyer’s Guide to Creator Marketing

In May 2021, IAB Europe in collaboration with TikTok released a Buyer’s Guide to Creator Marketing. For those of you […]

Webinar Recording - IAB Europe Industry Insider with Adform - Are the New Identity Solutions Working? Let's Talk Numbers

On 15th April, IAB Europe hosted an Industry Insider with Adform. The webinar was hosted live and you can watch […]

Webinar Recording - IAB Europe Industry Insider with PubMatic - Why Audience Addressability is the Biggest Opportunity in 2021

  On 8th April, IAB Europe hosted an Industry Insider webinar with PubMatic. The webinar was hosted live and you […]

Webinar Recording - IAB Europe Industry Insider with Facebook - When Products Find People, Businesses Find Growth

On the 20th of March, IAB Europe hosted an Industry Insider webinar with Facebook. The webinar was hosted live and […]

Webinar Recording - IAB Europe Industry Insider with IAS - The At-Home Audience: What the Future Holds for CTV

On 16th February 2021, IAB Europe hosted an Industry Insider Webinar with Integral Ad Science (IAS). The webinar was hosted […]

Webinar Recording - IAB Europe Industry Insider with S4M - Prepare for Post-Lockdown: Learn to Drive More Customers to Store in 2021

On the 19th January 2021, IAB Europe hosted an Industry Insider Webinar with S4M.  The webinar was hosted live and […]

Webinar Recording: IAB Europe Industry Insider with Magnite - Research Preview - CTV: The Future Forward

On the 1st December 2020, IAB Europe hosted an Industry Insider Webinar with Magnite.  The webinar was hosted live and […]

Webinar Recording: IAB Europe Industry Insider with Spotify - loveAudio: The State of Programmatic Streaming

On the 20th November 2020, IAB Europe hosted an Industry Insider Webinar with Spotify  The webinar was hosted live and […]
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