Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

Vidmobs Case Study with AB-InBev on Increasing VTR and CTR Mike’s UK

  Objective Mike’s UK launched a 2022 summer campaign to promote their Hard Seltzer line and sought to understand how […]

The IAB Europe’s Guide to Attention in Digital Marketing

  This guide to attention in digital marketing has been developed by experts from IAB Europe's Brand Advertising Committee as […]

IAB Europe Industry Insider with Microsoft: The Retail Media Opportunity in Europe

Retail media is one of the hottest topics within the digital advertising industry right now. IAB Europe forecasts retail media […]

[Webinar Recording] IAB Europe’s Brand Advertising Spotlight: The In-Game Opportunity in Europe

  On the 9th May IAB Europe brought together a panel of experts from its Brand Advertising Committee to discuss […]

IAB Spain’s Social Media Research 2023

  IAB Spain has presented their '2023 Social Media Study', sponsored by Epsilon Technologies and Wuolah, and developed in collaboration […]

Unlocking the Value of Cookieless: A Brand's Guide to Leveraging Universal IDs

Preparing for the cookieless future is top of mind for all marketers. But more and more advertisers across the globe […]

IAB Europe's Updated Guide to In-Gaming

27th April IAB Europe published an update to the In-Gaming guide first released in November 2018. In the last 18 […]

Skai's The State of Retail Media 2023 Report

  Retail media competition is rising, and marketing organisations must continue to evolve their approaches and strategies to maintain performance […]

As a member of IAB Europe, we’re thrilled to offer you one-month free trial to The Drum Plus:

  An invaluable vault of insight and inspiration, and it’s all yours for the taking. Stay one step ahead of […]
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