Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

The IAB Europe’s Guide to Attention in Digital Marketing

  This guide to attention in digital marketing has been developed by experts from IAB Europe's Brand Advertising Committee as […]

IAB Europe Industry Insider with Microsoft: The Retail Media Opportunity in Europe

Retail media is one of the hottest topics within the digital advertising industry right now. IAB Europe forecasts retail media […]

[Webinar Recording] IAB Europe’s Brand Advertising Spotlight: The In-Game Opportunity in Europe

  On the 9th May IAB Europe brought together a panel of experts from its Brand Advertising Committee to discuss […]

IAB Spain’s Social Media Research 2023

  IAB Spain has presented their '2023 Social Media Study', sponsored by Epsilon Technologies and Wuolah, and developed in collaboration […]

Unlocking the Value of Cookieless: A Brand's Guide to Leveraging Universal IDs

Preparing for the cookieless future is top of mind for all marketers. But more and more advertisers across the globe […]

IAB Europe's Updated Guide to In-Gaming

27th April IAB Europe published an update to the In-Gaming guide first released in November 2018. In the last 18 […]

Skai's The State of Retail Media 2023 Report

  Retail media competition is rising, and marketing organisations must continue to evolve their approaches and strategies to maintain performance […]

As a member of IAB Europe, we’re thrilled to offer you one-month free trial to The Drum Plus:

  An invaluable vault of insight and inspiration, and it’s all yours for the taking. Stay one step ahead of […]

Programmatic Supply Chain in Context by David Bauckmann

  Discover this textbook (around 100 pages) on Supply Chain by David Bauckmann of IAB Czech Republic (SPIR). This book […]
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