On the 9th May IAB Europe brought together a panel of experts from its Brand Advertising Committee to discuss our recently released updated Guide to In-Gaming and advertising within In-Gaming environments in Europe. 

This webinar explored the key opportunities, challenges, and innovations in this nuanced advertising space. We heard from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.

Moderator: 

• Ryan Martin - Chair of IAB Europe's Brand Advertising Committee

Speakers: 

• Gabriele Vileikyte, Product Manager, Eskimi
• Oliver von Wersch, Founder and CEO, NXT Statista
• Youssef Rmiki, Team Lead EMEA, Publisher Sales, Verve Group

Watch the recording here