Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

Skai’s Prime Day Consumer Survey Infographic

  How do shoppers plan to spend this Amazon Prime Day? Check out Skai's recent infographic capturing responses from 1000 […]

Epsilon’s The State of Retail Media in 2023 Study

  Epsilon surveyed 689 executives (471 retailers, 218 brands) across 12 countries to better understand brands and retailers perception of […]

[Webinar Recording] IAB Europe’s …Unpacking Omnichannel

IAB Europe and a panel of industry experts explore the latest industry buzzword.. Omnichannel in our recent webinar. Hear from […]

[Webinar Recording] TCF 2.2 Webinar for Publishers - how can publishers adjust their TCF implementation?

IAB Europe and publisher members of the TCF Steering group give an overview of the changes for publishers implementing the […]

State of Digital UK by Comscore

The "State of Digital UK 2023" report by Comscore provides valuable insights into the opportunity for businesses to gain a […]

IAB Spain Presents The 2023 Connected Television Study

  IAB Spain has released their 2023 Connected Television Study, the main objectives are to analyse the consumption habits and […]

Vidmobs Case Study with AB-InBev on Increasing VTR and CTR Mike’s UK

  Objective Mike’s UK launched a 2022 summer campaign to promote their Hard Seltzer line and sought to understand how […]

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