Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

IAB Europe's Guide to the Programmatic CTV Opportunity in Europe

In April 2021, IAB Europe released its 'Guide to the Programmatic CTV Opportunity in Europe' to help planners and buyers […]

New Research from Freewheel - Viewers Insights CTV-AVOD 2021

In April 2021, Freewheel released a new study that looks into the use of Connected TVs to access VOD content. […]

IAS Media Quality Report - Trends from H2 2020

In April 2021, IAS released a deep dive into how quality metrics reflect an evolving landscape in an unprecedented time.  […]

Whitepaper - FreeWheel - Putting The Consumer At The Heart of Data Strategy

In March 2021, FreeWheel published their whitepaper on how identity management and privacy can coexist.  Please see below for an […]

Webinar Recording: Economic Trends Forum - Exploring E-Commerce

Our second Economic Trends Forum of 2021 took place on 20th April. Led by Dr. Daniel Knapp, IAB Europe’s Chief […]

New Guide from Samsung Ads - Decoding the On Demand TV Landscape

Shifts in TV viewership behaviours across Europe throughout the last year have been more evident and quicker than ever. The […]

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising - March 2021

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data protection rules applicable in the […]

IAB Europe Supply Chain Transparency Guide - Updated in March 2021

If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, […]

Case Study from SpotX: How Under Armour Extended Audience Reach with CTV

CTV advertising offers advertisers the opportunity to extend their audience reach beyond traditional TV buying. This case study from SpotX […]
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