Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

Admitad Report - Inside AdTech - Fashion & Apparel

In April 2021, Admitad in partnership with SimilarWeb published its report containing insightful findings on fashion and Ad Tech data. […]

IAB Europe's Guide to the Programmatic CTV Opportunity in Europe

In April 2021, IAB Europe released its 'Guide to the Programmatic CTV Opportunity in Europe' to help planners and buyers […]

New Research from Freewheel - Viewers Insights CTV-AVOD 2021

In April 2021, Freewheel released a new study that looks into the use of Connected TVs to access VOD content. […]

IAS Media Quality Report - Trends from H2 2020

In April 2021, IAS released a deep dive into how quality metrics reflect an evolving landscape in an unprecedented time.  […]

Whitepaper - FreeWheel - Putting The Consumer At The Heart of Data Strategy

In March 2021, FreeWheel published their whitepaper on how identity management and privacy can coexist.  Please see below for an […]

Webinar Recording: Economic Trends Forum - Exploring E-Commerce

Our second Economic Trends Forum of 2021 took place on 20th April. Led by Dr. Daniel Knapp, IAB Europe’s Chief […]

New Guide from Samsung Ads - Decoding the On Demand TV Landscape

Shifts in TV viewership behaviours across Europe throughout the last year have been more evident and quicker than ever. The […]

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising - March 2021

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data protection rules applicable in the […]

IAB Europe Supply Chain Transparency Guide - Updated in March 2021

If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, […]
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