Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

Infographic: IAB Ireland PwC Digital Ad Spend Study

Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend Study. Key […]

IAB Europe Programmatic Native Advertising White Paper

Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital advertising […]

IAB Europe Webinar Recording: Universal ID - As the cookie crumbles, is this the solution?

In this webinar organised by the IAB Europe Education and Training Committee in collaboration with the Programmatic Trading Committee, we […]

Virtual Programmatic Day - Watch Europe’s Greatest Virtual Event!

Europe’s greatest programmatic virtual took place on Tuesday 19th November! The Virtual Programmatic Day (VPD) brought  together industry experts and […]

IAB Europe Webinar Recording: Programmatic Native Advertising – Measurement & Creativity Considerations

This second webinar in a series of two brought together industry experts to explore the measurement and creativity considerations for […]

Facebook Case Studies: Business Results from Mobile & Video Ads

Boosting awareness and installs with Facebook mobile app  When this job search platform ran Facebook mobile app install ads, incremental […]

IAB Europe Webinar Recording: Programmatic Native Advertising - Opportunities & Challenges

This first webinar in a series of two brought together industry experts to explore the challenges and opportunities that advertisers, […]

IAB Europe Webinar Recording: Blockchain Demystified

This webinar aimed to build on the Blockchain Demystified white paper published in April and delve deeper – in an […]
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