Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

IAB Spain Release Digital Media Advertising Investment Research 2023

  IAB Spain has released their Digital Media Advertising Investment Research 2023, thanks to PwC and partners Adevinta Spain, and […]

[Webinar Recording] IAB Europe Industry Insider with PubMatic: The Evolution of Commerce Media in Europe

  PubMatic recently produced a new Insights & Attitudes report, in association with ExchangeWire, that explores how sellers of goods […]

[Webinar Recording] State of the Nation - Digital Advertising Outlook 2023 Part 2

Watch the webinar recording here. IAB Europe’s Chief Economist, Daniel Knapp, led this ‘State of the Nation’ digital advertising 2023 […]

IAB Spain Release Their Digital Audio Research 2023

  IAB Spain has released the 2023 Digital Audio Study, sponsored by Audioemotion and Iki Group and produced in collaboration […]

State of Readiness - Sustainability in Digital Advertising Report

Sustainability is now a key focus for the digital advertising industry. Last year, it was estimated that a typical ad […]

IAB Europe Attitudes to Programmatic Advertising 2022 Report

In order to understand the status of programmatic adoption across Europe on both the buy-side and sell-side of the digital […]

Eskimi’s Case Study - Intrinsic In-Game Advertising Drives Success For Hot Wheels.

  Toy car manufacturer Hot Wheels races to success with its latest in-game advertising campaign in the lead-up to Christmas […]

PubMatic’s The Evolution of Commerce Media in Europe Report

PubMatic have produced the new Insights & Attitudes report, in association with ExchangeWire, “The Evolution of Commerce Media in Europe”. […]

IAB Spain Release Their Top Digital Trends 2023 Report

  This is one of the most important reports from IAB Spain. Prepared in collaboration with their main Working Committees, […]
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