Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

Webinar Recording: Guest Webinar With IAB Tech Lab: How Apple IDFA And Other ID Changes Could Impact Our Industry

On the 12th November, 2020, IAB Europe hosted a webinar with IAB Tech Lab.  The webinar was hosted live and […]

IAB Europe's Guide to Programmatic Out Of Home Advertising

In November 2020, IAB Europe released 'The Programmatic Out Of Home (OOH) Advertising Guide’ which examines the strengths and opportunities […]

The Programmatic Advertising Spend Report 2019

The Programmatic Advertising Spend Report 2019 is an extension of the IAB Europe Adex Benchmark Study 2019 (released in June […]

IAB Europe Attitudes to Programmatic Advertising Report 2020

In order to understand the status of programmatic adoption across Europe on both the buy-side and sell-side of the digital […]

IAB Europe Guide To Supply Path Optimisation (SPO)

The increased sophistication of the programmatic ecosystem, with the introduction of new supply paths such as Header bidder, has led […]

Supply Path Optimisation (SPO) 101 - Factsheet

What is SPO? Who does it help? How does it work? Check out the IAB Europe SPO 101 to answer […]

Insights from Think with Google - How people decide what to buy lies in the “messy middle” of the purchase journey

With COVID-19 accelerating online shopping around the world, it’s more important than ever for marketers to understand how people make […]

IAB Europe Infographic - 2019 Social Advertising Spend in Europe

We have compiled some of the key stats on the state of social advertising spend in Europe from our annual […]

IAB Europe Infographic - 2019 Video Advertising Spend in Europe

We have compiled some of the key stats on the state of video advertising in Europe from our annual 2019 […]
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