Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

IAB Europe's Guide to Programmatic Out Of Home Advertising

In November 2020, IAB Europe released 'The Programmatic Out Of Home (OOH) Advertising Guide’ which examines the strengths and opportunities […]

The Programmatic Advertising Spend Report 2019

The Programmatic Advertising Spend Report 2019 is an extension of the IAB Europe Adex Benchmark Study 2019 (released in June […]

IAB Europe Attitudes to Programmatic Advertising Report 2020

In order to understand the status of programmatic adoption across Europe on both the buy-side and sell-side of the digital […]

IAB Europe Guide To Supply Path Optimisation (SPO)

The increased sophistication of the programmatic ecosystem, with the introduction of new supply paths such as Header bidder, has led […]

Supply Path Optimisation (SPO) 101 - Factsheet

What is SPO? Who does it help? How does it work? Check out the IAB Europe SPO 101 to answer […]

Insights from Think with Google - How people decide what to buy lies in the “messy middle” of the purchase journey

With COVID-19 accelerating online shopping around the world, it’s more important than ever for marketers to understand how people make […]

IAB Europe Infographic - 2019 Social Advertising Spend in Europe

We have compiled some of the key stats on the state of social advertising spend in Europe from our annual […]

IAB Europe Infographic - 2019 Video Advertising Spend in Europe

We have compiled some of the key stats on the state of video advertising in Europe from our annual 2019 […]

IAB Europe Research Awards Winning Case Studies

The annual IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made […]
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