Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

IAB Spain Release Their Top Digital Trends 2023 Report

  This is one of the most important reports from IAB Spain. Prepared in collaboration with their main Working Committees, […]

IAB Sweden Release - Gaming Best Practice Guide 2.0

  With this guide from IAB Sweden Task Force Gaming you will gain a deeper understanding of the opportunity that […]

Tead’s Industry View on Attention Study

  The objective of this research was to understand how marketers view the importance of attention measurement and potential benefits […]

Creative Intelligence unlocks performance for Corona UK across Facebook and YouTube

Vidmob's recent case study used Corona’s Free Range Humans campaign. This was an eight- part digital content series celebrating eight […]

Advertising in Economic Uncertainty - The Role of AVOD with Rakuten Advertising

  AVOD is a key part of the media mix; exclusion from the media plan isn’t an option when over […]

Privacy Sandbox: Personalised Ads APIs (Topics and FLEDGE)

In December, IAB Europe, in collaboration with Google, held two technical webinars to provide a deeper understanding of how the […]

Programmatic Header Bidding in Context

A practical textbook for publishers on maximising revenue  Discover this textbook (around 200 pages) on maximising revenue by David Bauckmann […]

Privacy Sandbox: Attribution Reporting API & Personalised Ads APIs Deep Dive

In December, IAB Europe, in collaboration with Google, held two technical webinars to get a deeper understanding of how the […]

[Webinar Recording] TCF - CTV and Consent with Didomi and Consentmanager

On the 30th of November, IAB Europe hosted a Transparency & Consent Framework (TCF) webinar with a special focus on […]
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