Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

IAB Sweden Release - Gaming Best Practice Guide 2.0

  With this guide from IAB Sweden Task Force Gaming you will gain a deeper understanding of the opportunity that […]

Tead’s Industry View on Attention Study

  The objective of this research was to understand how marketers view the importance of attention measurement and potential benefits […]

Creative Intelligence unlocks performance for Corona UK across Facebook and YouTube

Vidmob's recent case study used Corona’s Free Range Humans campaign. This was an eight- part digital content series celebrating eight […]

Advertising in Economic Uncertainty - The Role of AVOD with Rakuten Advertising

  AVOD is a key part of the media mix; exclusion from the media plan isn’t an option when over […]

Privacy Sandbox: Personalised Ads APIs (Topics and FLEDGE)

In December, IAB Europe, in collaboration with Google, held two technical webinars to provide a deeper understanding of how the […]

Programmatic Header Bidding in Context

A practical textbook for publishers on maximising revenue  Discover this textbook (around 200 pages) on maximising revenue by David Bauckmann […]

Privacy Sandbox: Attribution Reporting API & Personalised Ads APIs Deep Dive

In December, IAB Europe, in collaboration with Google, held two technical webinars to get a deeper understanding of how the […]

[Webinar Recording] TCF - CTV and Consent with Didomi and Consentmanager

On the 30th of November, IAB Europe hosted a Transparency & Consent Framework (TCF) webinar with a special focus on […]

What's Happening in Commerce? With IAB Europe & TikTok

The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion […]
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