Central de Informação

O IAB Europa e os diversos IAB’s nacionais, incluindo Portugal, são o único
Fórum onde se reunem os maiores especialistas europeus do marketing digital. O fruto desse trabalho conjunto é talvez o maior edifício de informação sobre o tema e está aqui ao seu alcance. Alguns conteúdos estarão apenas acessíveis a
Associados do IAB Portugal, mas uma boa parte da informação está aqui
disponível para todo o mercado.

Contate o IAB Portugal

IAB Portugal

Central de Informação

A maioria dos conteúdos neste repositório estão em inglês, a língua franca do mercado digital europeu. Mas sempre que produzirmos informação em Português, ela estará aqui para si.

Webinar Recording: The Great Digital Debate: Daniel Knapp & Tom Kershaw

Looking past COVID-19, Daniel Knapp, Chief Economist at IAB Europe and Tom Kershaw, Chief Technology Officer at Rubicon Project each […]

IAB Europe Guide to Connected TV

IAB Europe has launched this buyer's guide to Connected TV Guide to help planners and buyers of media, across both […]

Interact Online Virtual Event - Panel & Keynote Videos

On 3rd June, IAB Europe hosted its flagship event Interact, virtually! Given the  circumstances regarding the COVID-19 pandemic, IAB Europe […]

IAB Europe Transitioning To A Post Third-Party Cookie Era Webinar Recording

2020 kicked off with one of the most fundamental technology advances our industry has seen in many years, the announcement […]

IAB Europe AdEx Benchmark 2019 Study

The AdEx Benchmark 2019 study revealed that digital advertising grew 12.3 percent in 2019 to €64.8bn, driven by strong growth […]

IAB Serbia Digital Ad Spend Report 2019

The IAB Serbia AdEx 2019 report shows a total YoY increase of 28% between 2018 and 2019. Mobile ad spend […]

IAB Europe Economic Trends Forum Webinar Recording and Slides (members only) – COVID-19 Update

Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights […]

IAB Europe Economic Trends Forum Webinar – COVID-19 Update

Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights […]

IAB France Video Ad Standards Infographic

This infographic from IAB France outlines the growth of video over the past decade and the development and benefits of […]
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