A Comissão de Trabalho sobre Policy, com a qual trabalhamos regularmente ao nível do IAB Europa, representa os interesses da Indústria do Marketing & Publicidade Digital, garantindo que as políticas e regulação europeia continuam a permitir a inovação e sustentabilidade dos Meios europeus, maximizando o seu potencial contributo para a economia digital europeia.
Políticas, Reguladores e Defesa dos seus Interesses
European Digital Policy
IAB Europe’s Policy Committee represents the interests of Europe’s digital marketing & advertising industry to ensure that future EU policy and regulation enables continuing innovation and sustainable media, while maximising the industry’s potential to contribute to Europe’s digital economy.
On this page, you will find our own expert reporting on guidance documents published by supervisory authorities, judgments of the Court of Justice of the EU (“CJEU”), and a basic introduction to what you need to know about Europe’s privacy & data protection legislative framework.
A ban on targeted advertising would damage small businesses, independent media, consumer welfare, economic integration, and the EU’s international reputation.
Better enforcement of Europe’s strong data protection and privacy legislation, as well as new measures to boost trust and transparency in the online advertising ecosystem, are needed and are welcome.
But there are #NoEasyWins in digital policymaking, and we owe it to Europe’s citizens to get this right.
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Política de Privacidade e Cookies
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