IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the 2022 winners for our prestigious MIXX Awards Europe and IAB Europe Research Awards.
The annual award competitions showcase the very best of digital advertising from across Europe. IAB Europe would like to thank both the MIXX Awards and Research Awards jury of experts who dedicated hours of their time to reviewing and discussing all entries. This year’s jury includes experts from Bauer Media, Bloomberg Media, Coca Cola, Kantar, Mindshare, Publicis Media, Samsung Ads, TikTok, Vodafone, Wunderman Thompson and Yahoo!
The MIXX Awards Europe Jury was chaired by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC. The Research Awards Jury was chaired by Kristanne Roberts, Product Management Director at Kantar Marketplace.
The winners were announced and celebrated at the Gala Dinner of IAB Europe’s Flagship Annual Event ‘Interact’ on 25th May in Madrid.
Interact is a must-attend event for the digital advertising and marketing industry. For over 13 years, leading European advertisers, industry experts, agencies & media owners meet, get inspired & share best practices in different capital cities across Europe.
Brand Advertising Campaign
GOLD
#choosetovote
Skapto, proof.
Supporting video: https://www.youtube.com/watch?v=_8k6gVypwZo
SILVER
The InGame Billboard
CANAL+, Havas Play
Supporting video: https://youtu.be/O6jmJ37cYHo
BRONZE
Beko Sustainability Launch: Connections
Arcelik AS, Seyhan Lee, Ingage Media
Supporting video: https://vimeo.com/632848432/c9dd3ce588
Branded Content
GOLD
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
SILVER
"Coca-Cola Zero Summer Campaign - "Mille"
Coca-Cola Italia, MediaCom Italia s.r.l., Dream of Ordinary
Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team
Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch
Supporting video: https://vimeo.com/683840480/80ea527c59
BRONZE
Gestes de Ménages (Daily Habits) by EDF
Électricité De France, Havas Play, Havas Media
How to Become the Green Reference for Consumer in the French Retail
Carrefour, Arena Media
Supporting video: https://youtu.be/jONYcCN7c6E
Campaign Effectiveness
GOLD
#soundOFF
Four Paws Bulgaria, proof.
Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s
SILVER
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
From Zero to Superhero
HealthLabs, Adequate
Supporting video: https://adequate.click/HL2021
The Toughest – From Domino’s Pizza to Twitch
Domino's Pizza, Arena Media
Supporting video: https://youtu.be/k4lDx_QsEjY
Connected TV Advertising
BRONZE
Vodafone reaches gamers and heavy streamers on Samsung TV Plus
Vodafone, Samsung Ads
Supporting video: https://assets.mediafly.com/l/M9wf3NtgkanG
Digital Audio Advertising
GOLD
Listen up! We have a vaccine for you
Health Service Executive (HSE), Spark Foundry, part of Core
SILVER
New chapter
Us, kids, Together Advertising
Supporting video: https://youtu.be/iwGgLV5t8GA
Digital OOH Advertising
GOLD
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
Direct Response/Lead Generation
BRONZE
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
Fast & Delicious
Little Caesars, Karbonat, Hype
Supporting video: https://www.youtube.com/watch?v=mB41kEfZWMY
POCO X3 - Exactly What You Need
Info Quest Technologies, Cambo Advertising Agency, TEMPO OMD Hellas
Supporting video: https://youtu.be/tke-O9nhlIU
[NEW] Ecommerce
BRONZE
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Effective Use of Data
GOLD
ŠKODA ENAYQ iV launch campaign
ŠKODA, MediaCom Switzerland
Supporting video: https://youtu.be/NVzQ87SXQXY
SILVER
Online Media for Sales Program
Michelin, Havas Media
Pulitzer algorithm by Coca-Cola
Coca-Cola, MediaCom Switzerland and Austria
Supporting video: https://youtu.be/LN5LJ1cAyu4
Influencer Marketing
GOLD
Little Headhunters powered by LinkedIn
The Foundation K.I.D.S., Publicis Worldwide Poland, PR Agency - MSL Group Poland
Supporting video: https://youtu.be/4MH2RpTuhP4
SILVER
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
The Launch of an Irish Legend
KFC, Zenith, part of Core
Supporting video: https://www.youtube.com/watch?v=dPutUBnqt7A
In Gaming
GOLD
ERBUD - recruitment campaign in gaming
ERBUD, Gameset
Supporting video: https://www.youtube.com/watch?v=IPsOCnSVFNY
SILVER
Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team
Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch
Supporting video: https://vimeo.com/683840480/80ea527c59
Integrated Advertising
GOLD
The perfect “angle” is round!
Goody's Burger House, Mig Media
Supporting video: https://youtu.be/sXTMF57GT64
SILVER
Fast and Furious, an Omnichannel story
Universal Pictures, Xaxis, Mediacom
BRONZE
Martini Discovers New Channels to Reach, Reward and Engage Fans
Martini & Stampix, AMV/BBDO (UK), OMD
Supporting video: https://youtu.be/-arRluSKcV4
Non-Profit / Corporate Social Responsibility
GOLD
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
SILVER
#soundOFF
Four Paws Bulgaria, proof.
Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s
Product Innovation
SILVER
FIZZ UP STUDIOS: The first TikTok challenge in real life
Pepsi Romania, Leo Burnett Bucharest, OMD
Supporting video: https://www.youtube.com/watch?v=VS9J3x2jsmU
Social Media
GOLD
Alonso 2022
Alpine, Havas, Havas Play
Supporting video: https://youtu.be/1bUPlmpPM8E
SILVER
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
BRONZE
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Video Advertising
SILVER
#TogetherWeCan realize dreams using Vodafone 5G technology!
Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul
Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be
Virtual and Augmented Reality
SILVER
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
BRONZE
#TogetherWeCan realize dreams using Vodafone 5G technology!
Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul
Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be
Digital Security Platform
Aksigorta, Hogarth Worldwide, Mediacom
Grand Prix
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
Digital Strategy Person of the Year 2022
Marko Matejčić, Global Product Strategy Director, MediaCom Global
Brand Advertising Effectiveness
WINNER
How AR Gamification helped drive consumers in-store
Yahoo Inc, Lavazza, OnDevice, BlockV
Consumer Attitudes and Behaviour
WINNER
Kantar’s Media Reactions 2021: find out where great ads thrive
Kantar
Supporting video: https://www.youtube.com/watch?v=3c-GG6tC7eQ
Data Effectiveness
WINNER
26% increase in conversions for Renault using privacy safe Multi-Touch Attribution
Renault NL, Annalect NL, OMD Netherlands
HIGHLY COMMENDED
The Awareness Impact Tool, the revolution in awareness planning
Supporting video: https://www.youtube.com/watch?v=UjpM4UyTnKE
Digital Advertising and Marketing Industry Insights
WINNER
Beyond the Cookie: The Future of Advertising for Marketers and Publishers
Lotame
Research Innovation
WINNER
Pringles - Measuring the Real Impact of AR
Yahoo, On Device Research and Gorilla in the room
Supporting video: https://youtu.be/eWJsqnxsI7c
HIGHLY COMMENDED
Audience panels, a way to replace the vanishing user data
Médiamétrie, Implcit
Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes at IAB Europe thanked all entrants: “Congratulations to all of the 2022 winners. We would like to thank everyone that took the time to enter the awards this year. We had a high calibre of entries from across the industry and we look forward to continuing this showcase in 2023 and beyond!”
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