This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. The series of events discuss what’s currently being done and what needs to be done moving forward to ensure a sustainable future.
Last week our headline event, The Great Debate: Trust and Transparency in Digital Advertising, took place and you can now watch the sessions on demand! Keep reading to find out how.
If you missed the event entirely, you can watch the full recording here. If you fancy re watching your favourite sessions, you can find individual recordings and roundups below.
12:05 – Keynote: IAB Europe’s Pan-European Buyer’s Quality Survey Results
Tim Elkington, Chief Digital Officer, IAB UK, presented an overview of IAB Europe’s Pan-European Buyer’s Quality Survey Results.
12:20 – Panel Discussion with audience Q&A: IAB Europe’s Pan-European Buyer’s Quality Survey results
IAB Europe’s survey found that buyers are willing to pay more for premium, high quality and trusted inventory and that the majority prefer to spend their advertising budget with suppliers that adhere to industry standards in the area of quality. National IABs unpacked what this means for national quality standards within their markets and across Europe.
Moderator: Reyes Justribó, Director, IAB Spain
Speakers:
12:55 – Panel Discussion with audience Q&A: Tackling Disinformation in the Digital Advertising Industry
This panel took a look into what disinformation is, how it has grown, and what can be done by the industry to curb the spread. The focus was on ad placement, the Code of Practice on Disinformation and the simple things that can be done by the industry to help tackle it.
Moderator: David Goddard, VP Business Development, DoubleVerify
Speakers:
13:25 – Introductory presentation: Supply Chain Transparency & Sustainability
Speaker: Daniel Knapp, Chief Economist, IAB Europe
13:40 – Panel Discussion with audience Q&A: Supply Chain Transparency & Sustainability
If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical and ensuring approaches are sustainable is key. This panel looked at the latest initiatives that help to maintain transparency and will dive into how we can ensure sustainability in the supply chain.
Moderator: Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic
Speakers:
14:15 – New Standards
Presentation by IAB Europe’s Technical Director, Alexandre Nderagakura, on the latest/new standards to drive trust and transparency in our industry.
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